Whop

Whop Integration Overview

The Whop and AnyTrack integration tracks purchases from your Whop checkout. It attributes each purchase to the campaign that drove the sale. Whop sends every successful payment to AnyTrack through a webhook. AnyTrack records the Purchase and matches it to the visitor session. On the Starter plan and above, AnyTrack sends the conversion to your ad platforms through the Conversion API.

Whop payments reach AnyTrack without a click ID. AnyTrack matches each payment on the buyer’s email address. Your pages must therefore identify the buyer before the payment.

On the Free plan, AnyTrack tracks and attributes the Whop purchase, but does not send it to your ad platforms.

Before you begin

• You have an active AnyTrack account on the Starter plan or higher to send conversions to ad platforms
• You have a Whop account with access to webhook settings
• The AnyTrack Tracking Tag is installed on the pages that lead to your Whop checkout
• Your funnel collects the buyer email address before the checkout, through a form or an optin
• Your Whop checkout runs as an embedded checkout or a checkout link on your own pages

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AnyTrack Tag required

The Whop integration only works when the AnyTrack Tracking Tag is installed in the head section of your website, funnel, or landing pages. Learn how to Install the AnyTrack Tag on your website.

What the Whop integration requires

AnyTrack attributes a Whop purchase only when these three conditions are true.

1. AnyTrack identified the buyer before the payment — the visitor submitted a form, an optin, or another event that sent an email address to AnyTrack, such as FormSubmit or Lead.
2. The buyer paid with the same email address — the email address in the Whop payment must be identical to the email address AnyTrack recorded earlier.
3. The checkout runs as an embedded checkout or a checkout link — install the AnyTrack Tracking Tag on the page that publishes the embedded checkout or the checkout link.

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An unmatched purchase stays unattributed

If one of the three conditions is not true, AnyTrack records the Purchase but cannot match it to a session. The purchase then has no campaign source in the Campaign Report.

How the Whop AnyTrack integration works

Step 1: Collect the visit

When visitors land on your pages, the AnyTrack Tracking Tag collects traffic source and first-party data.

Step 2: Identify the visitor

The visitor submits a form or an optin. AnyTrack records the email address against the session.

Step 3: Visitor checks out on Whop

The visitor completes a payment on your embedded Whop checkout or through your Whop checkout link.

Step 4: Whop notifies AnyTrack

Whop sends the successful payment to AnyTrack through a webhook, including the order and buyer details.

Step 5: AnyTrack sends the conversion to ad platforms

AnyTrack matches the buyer email address to the session, records the Purchase, and attributes it to the campaign. On the Starter plan and above, AnyTrack sends the conversion to your connected ad platforms via the Conversion API.

Technical details

Reference	Value	Information
Integration Method	Webhook	Whop sends successful payments to AnyTrack via a webhook URL.
Tracking Tag	Required	Install the AnyTrack Tag on the pages that lead to your Whop checkout.
Conversion Matching	Email address	Whop payments carry no click ID. AnyTrack matches the payment on the buyer’s email address.
Checkout Mode	Embed or checkout link	Publish the checkout on a page that carries the AnyTrack Tracking Tag.

Tracked Events

Event Name	Details	Data Source
PageView	A visitor lands on a page with the AnyTrack Tag	AnyTrack JS Tag
Purchase	A buyer completes a payment on Whop	Whop Webhook

The Whop integration does not identify the buyer. The identifying event comes from another source on your pages, such as AutoTrack form tracking or a lead generation integration.

Setup Guide

Step 1: Install the Whop integration in AnyTrack

1. Go to the Integration Catalog and search for Whop.
2. Click Install Integration.
3. Copy the Webhook URL provided by the integration.

Step 2: Add the webhook in Whop

1. Log in to your Whop account and open your webhook settings.
2. Add a new webhook and paste the AnyTrack Webhook URL.
3. Select the successful payment event as the trigger.
4. Save the webhook configuration.

Step 3: Identify the buyer before the checkout

AnyTrack matches a Whop payment on the buyer’s email address. Place a form or an optin on a page before the checkout. AnyTrack then records the email address against the session.

1. Add a form or an optin to a funnel page that a visitor reaches before the checkout.
2. Confirm that the page carries the AnyTrack Tracking Tag.
3. Submit the form with a test email address.
4. Open the Conversions Report and confirm that the event carries the email address.

Tell buyers to pay with the same email address they entered in the form. If a buyer pays with a different email address, AnyTrack cannot match the purchase to the session.

Step 4: Publish the checkout on a page with the Tracking Tag

The integration supports two checkout modes: the embedded Whop checkout and the Whop checkout link. Install the AnyTrack Tracking Tag on the page that publishes the embedded checkout or the checkout link. Without the Tracking Tag on that page, AnyTrack does not record the session that leads to the payment.

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Using ClickFunnels 2.0 with Whop checkout?

If you build your funnel in ClickFunnels 2.0 and Whop only handles the checkout, follow the ClickFunnels 2.0 and Whop Checkout guide. That guide adds a checkout script. The script triggers InitiateCheckout with the lead’s details before the Whop payment.

Validate your integration

1. Submit the form or the optin on your funnel page with a test email address.
2. Open the Events Log of your Whop integration in the AnyTrack dashboard.
3. Complete a test purchase on your Whop checkout with the same email address.
4. Confirm the Purchase event appears with the order details.
5. Open the Conversions Report and confirm the Purchase shows the traffic source of the test session.

If the Purchase appears in the Events Log but shows no traffic source, the email match failed. Check the three conditions in What the Whop integration requires.

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on the pages leading to your Whop checkout. View the Pixel Helper guide.

Troubleshoot missing Whop attribution

Symptom	Cause	Fix
The Purchase appears with no traffic source	AnyTrack did not identify the buyer before the payment	Add a form or an optin before the checkout. See Step 3.
The Purchase appears with no traffic source, and the buyer submitted the form	The buyer paid with a different email address	Prefill the Whop checkout email field with the email address from the form, or ask buyers to pay with the same email address.
No session precedes the Purchase	The Tracking Tag is missing on the page that publishes the checkout	Install the AnyTrack Tracking Tag on that page. See Step 4.
No Purchase reaches AnyTrack	The Whop webhook is missing or points to the wrong URL	Check the webhook URL and the successful payment trigger in Whop. See Step 2.

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Avoid duplicate tracking

Before you remove a platform’s own pixel, verify that AnyTrack delivers Whop conversions to that platform. On the Free plan, AnyTrack tracks conversions but does not send them to ad platforms. Your existing pixels are then the only source of conversion data.

Whop Integration - Frequently Asked Questions

FAQ was last reviewed on 2026-08-09

How does AnyTrack match a Whop purchase to a campaign?

Whop sends each successful payment to AnyTrack through a webhook. The payment carries no click ID, so AnyTrack matches it on the buyer's email address. The match works when AnyTrack already recorded that email address on the session. A form, an optin, or a Lead event records it. AnyTrack then attributes the Purchase to the campaign. On the Starter plan and above, AnyTrack sends the conversion to your ad platforms via the Conversion API.

Why is my Whop purchase recorded but not attributed?

The email match failed. Three conditions must be true:

• AnyTrack identified the buyer before the payment.
• The buyer paid with the same email address.
• The Tracking Tag runs on the page that publishes the checkout.

AnyTrack matches only sessions it recorded after you set up the integration. Purchases from earlier sessions stay unattributed.

Does the integration work with a Whop-hosted checkout page?

The integration supports the embedded Whop checkout and the Whop checkout link. Install the AnyTrack Tracking Tag on the page that publishes the checkout. AnyTrack then records the session and the buyer email address before the payment.

What happens if the buyer pays with a different email address?

AnyTrack cannot match the payment to the session. The Purchase still appears in your reports, but it carries no traffic source. Prefill the Whop checkout email field with the email address from your form. You can also ask buyers to pay with the same email address.

Will the integration track upsells on Whop?

Upsell tracking depends on whether Whop sends a separate webhook event for the upsell purchase. If it does, add the matching webhook trigger in your Whop account so AnyTrack receives it.

I use ClickFunnels 2.0 with Whop checkout. Is the setup different?

Yes. Follow the ClickFunnels 2.0 and Whop Checkout guide, which adds a checkout script to collect lead details before the Whop payment.

FI ClickFunnels 2.0 + Whop Checkout

Track funnels that use ClickFunnels 2.0 for lead collection and Whop for checkout.

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Install the AnyTrack Tag

Add the Tracking Tag to your pages so AnyTrack can attribute conversions.

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Identity Resolution

How AnyTrack matches an email address back to the session that earned the click.

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Advertising Integrations

Connect Google Ads, Facebook, and TikTok to receive Whop conversions.

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