Tracking for iOS 14.5+
Get answers about tracking for ios145. Understand the key concepts and how they apply to your conversion tracking setup for optimal performance and tracking accuracy.
Does AnyTrack Send Conversions to Meta Ads Manager?
Yes. AnyTrack is 100% compliant with Apple's privacy policies and App Tracking Transparency (ATT) framework.
iOS 14.5+ introduced privacy requirements through Apple's App Tracking Transparency framework (2021).
What is ATT?
The App Tracking Transparency (ATT) framework gives users control over which apps can track their activity across other apps and websites.
iOS 14.5+ Tracking FAQ
Who is bound by ATT? App developers—Meta, Google, Twitter, Snapchat, TikTok, and all app store apps.
Is AnyTrack an iOS app?
No. AnyTrack is not affected by ATT because it does not collect app-tracking data.
How does ATT impact conversion tracking? When users see Meta ads in apps, the app no longer shares device-level data to your website. The basic Meta Pixel becomes unreliable, and Meta cannot attribute conversions to ads.
Result: Over 95% of users deny tracking consent. Meta Ads only receive campaign IDs (ad set, ad ID, campaign ID), not identifiable user data.
How do advertisers solve this?
Use the Conversion API (server-to-server tracking). Instead of Meta passing data to your website, you pass conversion data directly to Meta from your server.
What is the Conversion API?
The Conversion API (Meta's server-side API) connects your server directly to Meta, bypassing the browser. Your code sends conversions directly, not through app tracking.
The Conversions API creates a connection between advertiser marketing data and Meta systems that optimize ad targeting and measure results. Meta Documentation
Why doesn't ATT affect AnyTrack? You (the advertiser) control your server. You send customer data to Meta from your own infrastructure—you are not bound by ATT. Meta remains compliant.
Why is iOS tracking complicated?
The Meta Pixel and Conversion API must work together: collecting data from browser and server, processing it, syncing it. This requires data hashing, normalization, and precise orchestration.
Many tools (Google Tag Manager, Segment, Zapier) can implement the Conversion API, but they require coding skills most marketers don't have.
How is AnyTrack different?
Other tools require you to configure them. AnyTrack automatically orchestrates your data collection, processing, and delivery to Meta Conversion API without code.
Do I need developer skills?
No. Install the AnyTrack Tracking Tag once. Connect your Meta Pixel. AnyTrack handles the rest.
What AnyTrack Does for iOS Tracking
- Customer data mapping: Tracks customer data from conversion sources and maps it to
Conversion APIdata points - Campaign reporting: View campaign, ad set, and ad-level reports with full customer journey and
revenuedata - Data warehouse: Send real-time data to any warehouse for custom reporting or dashboards
- Unlimited attribution: No platform attribution window limits
- Real-time decisions: Compare attributed conversions (in Meta Ads Manager) vs. tracked conversions without waiting 72 hours
- GA4 integration: Send conversions to GA4 for granular analysis unavailable in other platforms
Updated 11 days ago