awin

Awin Integration Overview The Awin and AnyTrack integration unlocks powerful insights into your affiliate marketing campaigns. With the integration, data from your conversions on Awin is sent to AnyTrack in real-time, enabling you to track ROI for each network and campaign. From there, AnyTrack forwards that conversion data directly to platforms like Google Ads, Facebook `Conversion API` and TikTok API - giving you total visibility of how well those campaigns are performing across all channels.
Before you begin
You have an AnyTrack account with a paid subscription
You have an active Awin Conversion Tracking Guide affiliate account
The AnyTrack <code>Tracking Tag</code> is installed on your website
### How does the Awin AnyTrack integration work: 1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data. 2. Engagements: When visitors click on your Awin affiliate links, AnyTrack does a few things: 1. Collects granular data tied to the `OutboundClick`. 2. Triggers Event Tracking API requests to your Tracking Tags and analytics. 3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL. 4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard. 5. `Conversion API`: AnyTrack then sends your conversions to your Ad Platforms' `Conversion API` so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data. ### Technical details | Reference | Value | Information | | --------------- | :------------- | :---------------------------------------------------------------------------------------------------------------- | | Tracking Group | `awin` | The Tracking Group reference can be used to activate AutoTag. | | Subid Parameter | `clickRef5` | The default Subid Parameter used to pass the AnyTrack `click_id`. Also use `clickRef2`, `clickRef3`, etc. | | Tracking Method | `Postback URL` | - | ### Standard Conversions | Event Name | Details | Data Source | | :-------------- | :-------------------------------------------- | :-------------- | | `OutboundClick` | When a visitor clicks on Awin offer links. | AnyTrack JS Tag | | `Lead` | When a free registration is recorded in Awin. | Postback URL | | `Purchase` | When a user generates a commission in Awin. | Postback URL | ### The Awin Postback URL The Postback URL is fully pre-defined and ready to be implemented with your Awin account. http Awin Postback URL https://t1.anytrack.io/hBtoE3hN/collect/awin?affiliateId=!!!affiliateId!!!&bannerId=!!!bannerId!!!&clickRef=!!!clickRef!!!&clickRef2=!!!clickRef2!!!&clickRef3=!!!clickRef3!!!&clickRef4=!!!clickRef4!!!&clickRef5=!!!clickRef5!!!&clickRef6=!!!clickRef6!!!&clickThroughTime=!!!clickThroughTime!!!&clickTime=!!!clickTime!!!&commission=!!!commission!!!&commissionGroups=!!!commissionGroups!!!&groupId=!!!groupId!!!&merchantId=!!!merchantId!!!&phrase=!!!phrase!!!&products=!!!products!!!&searchEngine=!!!searchEngine!!!&transactionAmount=!!!transactionAmount!!!&transactionDate=!!!transactionDate!!!&transactionId=!!!transactionId!!!&url=!!!url!!!&transactionCurrency=!!!transactionCurrency!!!&trackedAmount=!!!trackedAmount!! ## Setup Guide ### Step #1: Add Awin to your AnyTrack Account 1. Go to the Integration Catalog, search for Awin. 2. Now click on the Awin cardand then Click on Install. ### Step #2: Connect your Awin account 1. Copy the predefined Postback URL 2. Login to your Awin account and navigate to the Transaction Notifications settings (Advanced > Transaction Notifications) 3. Paste the Postback URL (do not modify the postback parameters as they are preset to capture all tracking data from Awin) 4. Select Callback Method Get 5. Select Product and click source data 6. Save ### Step #3: Adjust the Conversion Event Mapping The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook `Conversion API`). > 🚧 Limited > > The Integration Event Mapping is not available for integrations that do not have standard Conversion Event Names passed to the AnyTrack platform. * ## Validate your integration
🔎 ### Install the AnyTrack Pixel Helper Extension Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. See the Pixel Helper docs.
This section will enable you to validate the main aspects of your setup. ### Link tracking Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged. ### AutoTag Methods
🔥 ### Reminder about AutoTag: AutoTag** is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends `clickref5` & `click_id` data to affiliate links. Learn more about AutoTag.
* Default: By default, AnyTrack automatically identifies and AutoTags Awin links found on your website. * AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly. * Manual: * Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: `data-tracking-group="awin"` or `rel="awin"`. More about Tracking Group. * Click ID Token: You Manually append the `subid`: `&clickref5=--CLICK-ID--` to the offer link. Once the links are set up, you can check in your Awin account reports and see whether the `clickref5` parameters are passed to the offer links. Here is an example of how you would manually update links from`awin`: html <a href="https://example.foo/goto/awin" data-tracking-group="awin">Hover on theAwin Demo Link to see the AnyTrack `click_id`</a>
Hover on the Awin Demo Link to see the AnyTrack `click_id`
> 📘 Tracking > > Tracking Group refers to the integration technology. For example, Awin Tracking Group tracking group is `awin` and ClickBank is `ClickBank`. The Tracking Group ### Conversion Tracking To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs. Awin conversion payload example json { "commissionGroups": [ { "name": "Default", "description": "Default", "amount": "498.99", "id": "308811", "code": "DEFAULT", "commissionAmount": "99.80" } ], "transactionCurrency": "USD", "searchEngine": null, "bannerId": null, "groupId": null, "clickTime": "2025-08-18 17:17:01", "trackedAmount": null, "clickRef": null, "transactionDate": "2025-08-18 17:53:05", "affiliateId": "134xxxx", "transactionId": "1910806798", "url": "https://consumXXXXXXX.org/", "products": [ { "unitPrice": "379.99", "cgId": null, "quantity": "1", "skuType": null, "category": null, "productName": "Hybrid Pot Set with Lids, 6-pc", "skuCode": "CWPT06-ST-C" }, { "unitPrice": "119.00", "cgId": null, "quantity": "1", "skuType": null, "category": null, "productName": "Hybrid Saucepan with Lid, 1-Qt", "skuCode": "CWPTLD01-C" } ], "clickRef5": "Kb2z7tk...PoP7", "phrase": null, "clickRef6": null, "merchantId": "21679", "clickRef3": null, "clickRef4": null, "transactionAmount": "498.99", "clickRef2": null, "commission": "99.80", "clickThroughTime": "2025-08-18 17:17:01" } ***
FAQ & Troubleshooting
FAQ was last reviewed on 2026-02-24
No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.
Yes, but this requires a custom setup. Please refer to this article.
You can use any of the `clickRef` parameters accepted by Awin. e.g., `clickRef2`, `clickRef3`, `clickRef4` or `clickRef5`. By default AnyTrack autotags the Awin links with the clickRef5 parameter but if you use redirect plugin and want to pass a different parameter, you can.
No. The `click_id` passed to the Awin links is required to track conversions.
You can update the Event Mapping in the Integration page.
## Take these steps to troubleshoot errors you encounter in AnyTrack * ### General troubleshooting * [ ] Verify that your `Tracking Tag` is set in the `head` section of your website. * [ ] If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed. * ### Conversion sources When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.
🚧 Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.
* ### Native integrations Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow. The most common error is that the `click_id` is unknown or missing. It happens when AutoTag could not be activated. * [ ] Check that your links are not hidden behind some JavaScript or double redirects. * [ ] Check that the links are in a standard `a` element. * [ ] Try to manually set the tracking group attribute (check the integration guidelines). * [ ] Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn't set. * [ ] If you just installed AnyTrack, errors might be from traffic that wasn't tracked by AnyTrack. * #### Conversion data doesn't trigger an error 🔴, but is not validated 🟢: * [ ] Check that the Postback URL you've set in the integration matches the pre-defined Postback URL we provide. * [ ] Copy the Event Reference from the Conversion Event Log and contact the support. * #### You're not getting any conversions: * [ ] Check that the Postback URL is set and active in your platform. * [ ] Check that you're passing the correct AutoTag `clickref5` parameter to the offer link. * [ ] Check that the Postback URL is correctly inserted in the custom integration.