Awin Conversion Tracking Guide

https://t1.anytrack.io/hBtoE3hN/collect/awin?affiliateId=!!!affiliateId!!!&bannerId=!!!bannerId!!!&clickRef=!!!clickRef!!!&clickRef2=!!!clickRef2!!!&clickRef3=!!!clickRef3!!!&clickRef4=!!!clickRef4!!!&clickRef5=!!!clickRef5!!!&clickRef6=!!!clickRef6!!!&clickThroughTime=!!!clickThroughTime!!!&clickTime=!!!clickTime!!!&commission=!!!commission!!!&commissionGroups=!!!commissionGroups!!!&groupId=!!!groupId!!!&merchantId=!!!merchantId!!!&phrase=!!!phrase!!!&products=!!!products!!!&searchEngine=!!!searchEngine!!!&transactionAmount=!!!transactionAmount!!!&transactionDate=!!!transactionDate!!!&transactionId=!!!transactionId!!!&url=!!!url!!!&transactionCurrency=!!!transactionCurrency!!!&trackedAmount=!!!trackedAmount!!```



## Setup Guide

### Step #1: Add Awin to your AnyTrack Account

1. Go to the **[Integration Catalog](https://dashboard.anytrack.io/catalog/)**, search for Awin.
2. Now click on the [Awin card](https://dashboard.anytrack.io/catalog/awin)and then Click on Install.

### Step #2: Connect your Awin account

1. Copy the predefined Postback URL
2. Login to your Awin account and navigate to the Transaction Notifications settings (Advanced > Transaction Notifications)
3. Paste the Postback URL (do not modify the postback parameters as they are preset to capture all tracking data from Awin)
4. Select Callback Method Get
5. Select Product and click source data
6. Save

### Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook `Conversion API`).

> 🚧 **Limited**
>
> The Integration Event Mapping is not available for integrations that do not have standard Conversion Event Names passed to the AnyTrack platform.

***

## Validate your integration

<Callout icon="🔎" theme="default">
  ### Install the AnyTrack Pixel Helper Extension

  Install the [AnyTrack Pixel Helper](https://chromewebstore.google.com/detail/anytrack-pixel-helper/ojmhkmdpagjeopleoeihbhgejcfoijjn) Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad networks and browser-side events. [View the Pixel Helper guide](/docs/anytrack-chrome-extension).
</Callout>

This section will enable you to validate the main aspects of your setup.

### Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

### AutoTag Methods

<Callout icon="🔥" theme="default">
  ### Reminder about AutoTag:

  **AutoTag** is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends `clickref5` & `click_id` data to affiliate links. Learn more about <a href='/docs/autotag'>AutoTag</a>.
</Callout>

* **Default**: By default, AnyTrack automatically identifies and AutoTags Awin links found on your website.
* **AutoScan**: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
* **Manual**:
  * **Tracking Group Attribute**: You add the tracking group attribute to links according to their tracking requirements. For example: `data-tracking-group="awin"` or `rel="awin"`. More about [Tracking Group](/docs/tgid).
  * **Click ID Token:** You Manually append the `subid`: `&clickref5=--CLICK-ID--` to the offer link.

Once the links are set up, you can check in your Awin account reports and see whether the `clickref5` parameters are passed to the offer links.

**Here is an example of how you would manually update links from`awin`:**

```html
<a href="https://example.foo/goto/awin" data-tracking-group="awin">Hover on theAwin Demo   
Link to see the AnyTrack `click_id`</a>

{
  "commissionGroups": [
    {
      "name": "Default",
      "description": "Default",
      "amount": "498.99",
      "id": "308811",
      "code": "DEFAULT",
      "commissionAmount": "99.80"
    }
  ],
  "transactionCurrency": "USD",
  "searchEngine": null,
  "bannerId": null,
  "groupId": null,
  "clickTime": "2025-08-18 17:17:01",
  "trackedAmount": null,
  "clickRef": null,
  "transactionDate": "2025-08-18 17:53:05",
  "affiliateId": "134xxxx",
  "transactionId": "1910806798",
  "url": "https://consumXXXXXXX.org/",
  "products": [
    {
      "unitPrice": "379.99",
      "cgId": null,
      "quantity": "1",
      "skuType": null,
      "category": null,
      "productName": "Hybrid Pot Set with Lids, 6-pc",
      "skuCode": "CWPT06-ST-C"
    },
    {
      "unitPrice": "119.00",
      "cgId": null,
      "quantity": "1",
      "skuType": null,
      "category": null,
      "productName": "Hybrid Saucepan with Lid, 1-Qt",
      "skuCode": "CWPTLD01-C"
    }
  ],
  "clickRef5": "Kb2z7tk...PoP7",
  "phrase": null,
  "clickRef6": null,
  "merchantId": "21679",
  "clickRef3": null,
  "clickRef4": null,
  "transactionAmount": "498.99",
  "clickRef2": null,
  "commission": "99.80",
  "clickThroughTime": "2025-08-18 17:17:01"
}