William Hill Integration

Introduction

William Hill runs on the IncomeAccess platform, which powers some of the largest gaming affiliate programs. Integrating William Hill with AnyTrack enables digital marketers to streamline conversion data across their marketing stack, thereby improving Return on Ad Spend (ROAS). This guide walks you through the integration process, ensuring that your tracking and attribution efforts are optimized for maximum efficiency.

William Hill Integration Overview

William Hill uses IncomeAccess for affiliate management. This guide outlines the necessary steps to integrate William Hill with AnyTrack.

Events and Technical Specifications

To ensure proper tracking, it’s important to understand the key technical specifications:

Tracking Group	AutoTag Parameter (`subid`)
incomeaccess	c

Conversion Events

Leads: Triggered for free registrations.
Purchase: Triggered when a conversion is associated with revenue.

Conversion Import Process

Conversions are imported via API every 2 hours.

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Ensure AnyTrack Tag is Properly Installed
For the integration to function correctly, the AnyTrack Tag must be included in the <head> section of every page on your website. If you're unsure how to do this, refer to our Installing the AnyTrack Tag guide.

Step-by-Step Integration Guide

Follow these steps to integrate William Hill with AnyTrack:

Generate Your Security Key:
Visit the William Hill Data Feed Management page to generate your security key. If you don’t already have a key, generate a new one.
Configure IP Addresses:
Add the following IP addresses: 0.0.0.0/255.255.255.255.
Copy the Security Key:
Copy the Security Key generated from the above step.
Configure in AnyTrack:
Navigate to the AnyTrack settings, access the William Hill integration settings, and paste the Security Key.
Save Your Settings:
Ensure all settings are saved to apply the integration.

Validation of William Hill Integration

The integration is validated when the API connection is successfully authenticated. Once authenticated, conversions are imported automatically every 2 hours. You can check the event logs in AnyTrack to see the imported conversion data.

Link Tracking Verification

Tracking starts when visitors hit your landing page, and the links are automatically "AutoTagged." To verify that your links are being AutoTagged, inspect the links to ensure that the correct subid parameter is appended.

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Reminder about AutoTag
AutoTag is a powerful feature in AnyTrack that automatically appends subid and click_id data to affiliate links. This ensures that all necessary tracking information is passed correctly. There are three methods of using AutoTag:

Default: Automatically applies when links are published on your website as-is.

AutoScan: Scans links hidden behind redirect plugins and AutoTags them according to their tracking needs.

Manual Setup: You can manually configure tracking by adding the appropriate attributes to your links, such as data-tracking-group="incomeaccess".

Example:
To manually update links with tracking parameters:

<a href="https://youraffiliatewebsite.com/offer?c=12345" data-tracking-group="incomeaccess">Click here to see the AnyTrack click_id</a>

Use Cases for William Hill Integration

The integration of William Hill with AnyTrack is particularly useful for affiliates who advertise on platforms like Google and Facebook. Here are a few use cases:

Google Ads Affiliates: By integrating William Hill with AnyTrack, affiliates can seamlessly track conversions from Google Ads campaigns. This enables precise attribution of conversions and improves the ability to optimize bids for better ROAS.
Facebook Affiliates: Facebook advertisers can leverage this integration to track user actions after clicking on their ads. This tracking helps in understanding which ads lead to conversions, allowing for better campaign optimization and audience targeting.

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Related Articles:

How to Create a Deeplink URL with AnyTrack

Installing the AnyTrack Tag

AutoTag Configuration Guide

FAQ & Troubleshooting

Can I integrate William Hill using a template or standard postback?

No. The integration with William Hill is conducted via API, not through a postback.

Can I use a different `subid` parameter than the one predefined by AnyTrack?

No. The subid parameter used by AnyTrack is fixed and cannot be changed.

Can I change the conversion event name?

No. The conversion event name cannot be modified within this integration.

Troubleshooting Common Errors

Conversions are not being tracked

If you notice that conversions are not being tracked, consider the following:

Links are not AutoTagged: This happens if your links are not properly tagged with the correct subid. Refer to the AutoTag section to ensure links are properly configured.
Links on untracked websites: If your links are published on websites that are not connected to AnyTrack, conversions will not be tracked.
Check William Hill Reports: Verify in the William Hill report that the subid is properly connected and passing through.

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General Troubleshooting Tips

Verify that the AnyTrack tracking tag is correctly installed in the <head> section of your website.

If you are on a free plan, check that you have not exceeded your monthly traffic limit.

William Hill Integration

Introduction