Connect Your Conversion Data to Any Platform with Webhooks

The Webhooks (Outgoing) feature allows you to send a copy of your conversion events in real time to a designated webhook URL. This is useful when you want to perform data analysis on your conversion events or send them to a CRM or other platforms. You can also connect it to a Zapier webhook to further curate the data before sending it to its final destination.

The Webhooks (Outgoing) feature is available in the Individual and Advanced subscription plans.

Setup Guide

From the dashboard, navigate to Webhooks (outgoing)
Click on New Webhook
Enter the destination URL provided by the receiving platform
Select the events that you want to send
Click Create

🚧
Not confgurable
The webhook (outgoing) cannot be configured configured to deliver dynamic values through the URL, it is limited to sending the events with their attribution.

Conversions will be sent on real time as soon as they appear in the Conversions Report.

Example Payload

This is an example of a conversion event sent using the Webhook (Outgoing)

[
    {
        "assetId": "IBTO9lOfAMyb",
        "clientId": "WS1Rxx07V9MG2I",
        "externalClientIds": {
            "googleAnalytics4": "1758379098.1741266432"
        },
        "clickId": "IBTO9lOfAMybWS1Rxx07V9MG2IvXUIPO0J",
        "externalClickId": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
        "eventName": "Purchase",
        "eventTime": "2025-03-06T13:38:57.616Z",
        "eventTimestamp": 1741268337,
        "eventValue": 37.99,
        "currency": "EUR",
        "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
        "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
        "brandName": "TRY FREE_cj",
        "linkId": "lp-pom-button-194",
        "linkURL": "https://unbounce.anytrack.io/clkn/https/www.tkqlhce.com/click-8971597-14073404",
        "linklabel": "TRY FREE",
        "trackingGroupId": "custom",
        "integrationId": "custom-integromat",
        "transactionId": "ebf390c5-6677-4b6f-9d44-ea21b1791a49",
        "customParams": {
            "clickid": "IBTO9lOfAMybWS1Rxx07V9MG2IvXUIPO0J",
            "brand_name": "TRY FREE_cj",
            "transactionId": "ebf390c5-6677-4b6f-9d44-ea21b1791a49",
            "eventName": "Purchase",
            "eventValue": "35.1741268337",
            "currency": "EUR",
            "useOriginalTime": "1706799662124",
            "eventTime": "1741268332"
        },
        "mainAttribution": {
            "eventIndex": "BLdt3TDh7X2",
            "time": "2025-03-06T13:07:11.625Z",
            "identifier": "fbclid",
            "page": "unbounce.anytrack.io/",
            "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
            "referrer": "https://samcartlp.anytrack.app/",
            "source": "facebook",
            "medium": "cpc",
            "campaign": "123123123123",
            "term": "unbounce ads",
            "content": "unbounce adset",
            "creative": "12312312vv3123",
            "params": {
                "utm_id": "123123123123",
                "adset_id": "123123123xx123",
                "ad_id": "12312312vv3123",
                "placement": "feed",
                "site_source_name": "facebook.com"
            },
            "fbclid": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX"
        },
        "attributions": [
            {
                "eventIndex": "BLdt3TDh7X2",
                "time": "2025-03-06T13:07:11.625Z",
                "identifier": "fbclid",
                "page": "unbounce.anytrack.io/",
                "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
                "referrer": "https://samcartlp.anytrack.app/",
                "source": "facebook",
                "medium": "cpc",
                "campaign": "123123123123",
                "term": "unbounce ads",
                "content": "unbounce adset",
                "creative": "12312312vv3123",
                "params": {
                    "utm_id": "123123123123",
                    "adset_id": "123123123xx123",
                    "ad_id": "12312312vv3123",
                    "placement": "feed",
                    "site_source_name": "facebook.com"
                },
                "fbclid": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX"
            }
        ],
        "ip": "77.127.186.155"
    }
]

FAQ and Troubleshooting

Why I don't see the option to add a new webhook?
If the role assigned to your user has restrictions or view-only permission, the option to add or edit a webhook won't be available. Please contact your account owner or manager to increase your access level.