Webhooks (Outgoing)

Outgoing webhooks let you send conversion events from AnyTrack to any external endpoint in real time. Common use cases include:

• Enrich your CRM with attribution data — Send every conversion event to HubSpot, Salesforce, or any CRM so your sales team sees which ad, campaign, and keyword drove each lead.
• Build internal reports from conversion data . Send events to a data warehouse, Google Sheets, or a BI tool to create custom dashboards outside of AnyTrack.
• Trigger Slack notifications for specific conversions . Route events through Zapier or Make to send a Slack message when a customer signs up with specific UTM keywords or campaign tags.

The Webhooks (Outgoing) feature is available on Personal and Advance plans. See Pricing for details.

📘

Not the same as an integration webhook

Outgoing webhooks send events from AnyTrack to an external endpoint you own, and are a Personal/Advance feature. They are different from the incoming webhooks that power the funnel builder and CRM integrations — for example the ClickFunnels or GoHighLevel Contact Created → Lead event. Those incoming webhooks are configured from the Integration Catalog as part of the integration and are included on the Starter plan. You do not need the Webhooks (Outgoing) feature to receive server-side leads or purchases from your funnel or CRM.

Setup Guide

Before you begin

• You have an active AnyTrack account on a Personal or Advance plan
• You have the destination webhook URL from the receiving platform
• You know which conversion events you want to send

1. Click Webhooks (outgoing) in the left sidebar.
2. Click New Webhook
3. Enter the destination URL provided by the receiving platform
4. Select the events you want to send
5. Click Create

⚠️

Warning

Outgoing webhooks cannot deliver dynamic values through the URL. They send events with their attribution data only.

Conversions send in real time as soon as they appear in the Conversions Report. Each event includes full attribution data, including the traffic source, event attributes, and custom parameters.

Testing Your Webhook

To send sample data to your endpoint, open the webhook form and click Test next to the Webhook URL field. The test request uses sample values (for example, example.com pages and the click ID CLICK_ID) in the same structure as a real event.

Use a platform like webhook.site to verify that your outgoing webhooks are working before connecting a production endpoint. Create a temporary URL on webhook.site, paste it as the destination in AnyTrack, trigger a test conversion, and confirm the payload arrives.

Troubleshooting

If your webhook endpoint returns more than 10 consecutive errors, AnyTrack automatically disables it and sends you a notification. To resolve this:

1. Verify that your endpoint URL is reachable and returns a 200 status code
2. Check for authentication or firewall rules blocking incoming requests
3. Re-enable the webhook from the dashboard once the endpoint is fixed

Webhook Payload Reference

AnyTrack sends each event as an HTTP POST request with one JSON object in the body. The request has two headers:

• Content-Type: application/json
• User-Agent: AnyTrack-Webhooks/1.0 (AnyTrack-Webhooks/0.3 for Payload Version V0)

AnyTrack does not sign webhook requests, so there is no signature to verify.

Each webhook event includes the conversion details (event name, value, currency), full attribution data (source, medium, campaign), click IDs, UTM parameters, and custom parameters. Fields with no value are left out. When the event has them, the payload also includes referrer, transactionTax, transactionShipping, items, and traits.

Below is an example payload for Payload Version V1 (latest), the default in the webhook form.

{
    "assetId": "IBTO9lOfAMyb",
    "clientId": "WS1Rxx07V9MG2I",
    "externalClientIds": {
        "googleAnalytics4": "1758379098.1741266432"
    },
    "clickId": "IBTO9lOfAMybWS1Rxx07V9MG2IvXUIPO0J",
    "externalClickId": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
    "eventName": "Purchase",
    "eventTime": "2025-03-06T13:38:57.616Z",
    "eventTimestamp": 1741268337,
    "eventValue": 37.99,
    "currency": "EUR",
    "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
    "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
    "brandName": "TRY FREE_cj",
    "linkId": "lp-pom-button-194",
    "linkURL": "https://unbounce.anytrack.io/clkn/https/www.tkqlhce.com/click-8971597-14073404",
    "linklabel": "TRY FREE",
    "trackingGroupId": "custom",
    "integrationId": "custom-integromat",
    "transactionId": "ebf390c5-6677-4b6f-9d44-ea21b1791a49",
    "customParams": {
        "clickid": "IBTO9lOfAMybWS1Rxx07V9MG2IvXUIPO0J",
        "brand_name": "TRY FREE_cj",
        "transactionId": "ebf390c5-6677-4b6f-9d44-ea21b1791a49",
        "eventName": "Purchase",
        "eventValue": "35.1741268337",
        "currency": "EUR",
        "useOriginalTime": "1706799662124",
        "eventTime": "1741268332"
    },
    "mainAttribution": {
        "eventIndex": "BLdt3TDh7X2",
        "time": "2025-03-06T13:07:11.625Z",
        "identifier": "fbclid",
        "page": "unbounce.anytrack.io/",
        "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
        "referrer": "https://samcartlp.anytrack.app/",
        "source": "facebook",
        "medium": "cpc",
        "campaign": "123123123123",
        "term": "unbounce ads",
        "content": "unbounce adset",
        "creative": "12312312vv3123",
        "params": {
            "utm_id": "123123123123",
            "adset_id": "123123123xx123",
            "ad_id": "12312312vv3123",
            "placement": "feed",
            "site_source_name": "facebook.com"
        },
        "fbclid": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX"
    },
    "attributions": [
        {
            "eventIndex": "BLdt3TDh7X2",
            "time": "2025-03-06T13:07:11.625Z",
            "identifier": "fbclid",
            "page": "unbounce.anytrack.io/",
            "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
            "referrer": "https://samcartlp.anytrack.app/",
            "source": "facebook",
            "medium": "cpc",
            "campaign": "123123123123",
            "term": "unbounce ads",
            "content": "unbounce adset",
            "creative": "12312312vv3123",
            "params": {
                "utm_id": "123123123123",
                "adset_id": "123123123xx123",
                "ad_id": "12312312vv3123",
                "placement": "feed",
                "site_source_name": "facebook.com"
            },
            "fbclid": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX"
        }
    ],
    "ip": "77.127.186.155"
}

FAQ and Troubleshooting

FAQ was last reviewed on 2026-10-24

Why don't I see the option to add a new webhook?

If your user role has restrictions or view-only permission, the add or edit webhook option is unavailable. Contact your account owner to update your access level.

Can I customize the webhook payload?

No. The webhook payload structure is predefined. If you need additional fields that are not included, contact support and we may add them in a future update.

Does AnyTrack retry failed webhook deliveries?

Yes, once. AnyTrack retries each failed delivery 2 minutes later. If your endpoint returns more than 10 consecutive errors, the webhook is automatically disabled and you receive a notification. Fix the endpoint issue and re-enable from the dashboard.