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Webhooks (Outgoing)

The Webhooks (Outgoing) feature sends your conversion data in real time to a webhook URL for integration or analysis.

The Webhooks (Outgoing) feature allows you to send a copy of your conversion events in real time to a designated webhook URL. This is useful when you want to perform data analysis on your conversion events or send them to a CRM or other platforms. You can also connect it to a Zapier webhook to further curate the data before sending it to its final destination.

The Webhooks (Outgoing) feature is available in the Individual and Advanced subscription plans.

Setup Guide

  1. From the dashboard, navigate to Webhooks (outgoing)
  2. Click on New Webhook
  3. Enter the destination URL provided by the receiving platform
  4. Select the events that you want to send
  5. Click Create
🚧

Not configurable

The webhook (outgoing) cannot be configured configured to deliver dynamic values through the URL, it is limited to sending the events with their attribution.

Conversions will be sent on real time as soon as they appear in the Conversions Report.

Example of Outgoing webhook Payload data

This is an example of a payload of a conversion event sent to an Outgoing Webhook.

[
    {
        "assetId": "IBTO9lOfAMyb",
        "clientId": "WS1Rxx07V9MG2I",
        "externalClientIds": {
            "googleAnalytics4": "1758379098.1741266432"
        },
        "clickId": "IBTO9lOfAMybWS1Rxx07V9MG2IvXUIPO0J",
        "externalClickId": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
        "eventName": "Purchase",
        "eventTime": "2025-03-06T13:38:57.616Z",
        "eventTimestamp": 1741268337,
        "eventValue": 37.99,
        "currency": "EUR",
        "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
        "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
        "brandName": "TRY FREE_cj",
        "linkId": "lp-pom-button-194",
        "linkURL": "https://unbounce.anytrack.io/clkn/https/www.tkqlhce.com/click-8971597-14073404",
        "linklabel": "TRY FREE",
        "trackingGroupId": "custom",
        "integrationId": "custom-integromat",
        "transactionId": "ebf390c5-6677-4b6f-9d44-ea21b1791a49",
        "customParams": {
            "clickid": "IBTO9lOfAMybWS1Rxx07V9MG2IvXUIPO0J",
            "brand_name": "TRY FREE_cj",
            "transactionId": "ebf390c5-6677-4b6f-9d44-ea21b1791a49",
            "eventName": "Purchase",
            "eventValue": "35.1741268337",
            "currency": "EUR",
            "useOriginalTime": "1706799662124",
            "eventTime": "1741268332"
        },
        "mainAttribution": {
            "eventIndex": "BLdt3TDh7X2",
            "time": "2025-03-06T13:07:11.625Z",
            "identifier": "fbclid",
            "page": "unbounce.anytrack.io/",
            "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
            "referrer": "https://samcartlp.anytrack.app/",
            "source": "facebook",
            "medium": "cpc",
            "campaign": "123123123123",
            "term": "unbounce ads",
            "content": "unbounce adset",
            "creative": "12312312vv3123",
            "params": {
                "utm_id": "123123123123",
                "adset_id": "123123123xx123",
                "ad_id": "12312312vv3123",
                "placement": "feed",
                "site_source_name": "facebook.com"
            },
            "fbclid": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX"
        },
        "attributions": [
            {
                "eventIndex": "BLdt3TDh7X2",
                "time": "2025-03-06T13:07:11.625Z",
                "identifier": "fbclid",
                "page": "unbounce.anytrack.io/",
                "location": "https://unbounce.anytrack.io/?utm_source=facebook&utm_medium=cpc&utm_content=unbounce+adset&utm_campaign=unbounce+campaign&utm_term=unbounce+ads&utm_id=123123123123&ad_id=12312312vv3123&adset_id=123123123xx123&placement=feed&site_source_name=facebook.com&fbclid=Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX",
                "referrer": "https://samcartlp.anytrack.app/",
                "source": "facebook",
                "medium": "cpc",
                "campaign": "123123123123",
                "term": "unbounce ads",
                "content": "unbounce adset",
                "creative": "12312312vv3123",
                "params": {
                    "utm_id": "123123123123",
                    "adset_id": "123123123xx123",
                    "ad_id": "12312312vv3123",
                    "placement": "feed",
                    "site_source_name": "facebook.com"
                },
                "fbclid": "Sn40FJ3pUJn843YIfr1cSBG1WovXU4OjFX"
            }
        ],
        "ip": "77.127.186.155"
    }
]

FAQ and Troubleshooting

  • Why I don't see the option to add a new webhook?

    If the role assigned to your user has restrictions or view-only permission, the option to add or edit a webhook won't be available. Please contact your account owner or manager to increase your access level.

  • Can I configure the payload sent to the webhook?

    No. The webhook data is predefined with specific objects. If you expect some values to be passed, but don't see them in the webhook data, contact us and we may include additional parameters.

  • Why am I not receiving data in my webhook?

    If your webhook provider returns more than 10 consecutive errors we will disable it and notify you.

  • How can I test the webhooks and see my data passed in the webhook?

    You can use a platform like webhook site to test outgoing webhooks from your account.

Updated 7 days ago