HubSpot Integration

What is the HubSpot Integration?

The HubSpot integration connects your HubSpot CRM with AnyTrack's attribution platform. This native integration automatically tracks form submissions, contact creation, meeting bookings, and deal progression without requiring third-party tools like Zapier.

Key capabilities:

• Track HubSpot form submissions as conversion events
• Monitor contact lifecycle stages and deal progression
• Attribute conversions to specific ad campaigns and traffic sources
• Pass first-party data between platforms for improved targeting

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Prerequisites

To install the AnyTrack integration in HubSpot:

• An AnyTrack account with a paid subscription and Admin permissions
• A HubSpot account with permissions to connect third-party integrations. If you don't have a HubSpot account you should create one now.

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Beta feature

This HubSpot integration is currently in Beta and available to all customers at no additional cost. During this period, we are actively gathering feedback and making improvements. Learn about Beta Features.

Why Use This Integration?

Improve Attribution Accuracy Connect customer actions in HubSpot directly to your advertising campaigns. See which ads, keywords, and channels drive actual leads and customers.

Streamline Data Flow Eliminate manual data exports and imports. Customer interactions flow automatically from HubSpot to your advertising platforms for better targeting and optimization.

Optimize Marketing Spend Make data-driven decisions about budget allocation by understanding which campaigns generate the highest-value leads and customers.

How to Set Up the Integration

Step 1: Install AnyTrack Tracking

Before connecting HubSpot, install the AnyTrack tracking tag (a JavaScript code snippet that collects visitor data) on your website.

1. Copy your tracking tag from the AnyTrack dashboard

   

2. Add the tracking tag to HubSpot pages

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   Using HubSpot CMS

   This guide shows setup via HubSpot CMS. You can also install the tracking tag via Google Tag Manager or directly on your website.

   • In HubSpot, go to: Settings > Tools > Content > Pages

   • Paste the AnyTrack tracking tag in the header section

     

   • Click Save

Step 2: Connect HubSpot to AnyTrack

1. Navigate to the Integration catalog in your AnyTrack dashboard

   

2. Search for HubSpot and click the HubSpot card

   

3. Click Install Integration

   

4. Select your AnyTrack property (the website/domain you're tracking) and click Next

   

5. Click Connect HubSpot to authenticate your account

   

6. Select your HubSpot account and click Choose Account

   

7. Review the permissions AnyTrack needs and click Connect App

   

8. Click Save to complete the connection

   

Step 3: Configure Form Tracking

After connecting, you need to add a special tracking field to your HubSpot forms.

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AnyTrack Client ID Property

During installation, AnyTrack automatically creates a custom property called AnyTrack Client ID. This unique identifier links form submissions to specific website visitors, improving attribution accuracy.

1. Return to HubSpot and edit the form you want to track

   

2. Add the AnyTrack Client ID field

   • Add a new field to your form
   • Select the property AnyTrack Client ID
   • Set the field as Hidden (visitors won't see it)
   

3. Click Review and Update to save your form changes

   

What Events Are Tracked?

The integration automatically tracks these HubSpot activities:

Frequently Asked Questions