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HubSpot Integration

Learn how to integrate HubSpot with AnyTrack

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HubSpot & AnyTrack integration overview

This guide provides a straightforward process for integrating HubSpot with AnyTrack, enhancing your ability to track and attribute customer interactions with your organic and paid ads campaigns. By following these steps, you can streamline your marketing efforts and gain deeper insights into your customer data. The guide also highlights the creation of a custom property, the AnyTrack Client ID, which is essential for optimizing your tracking capabilities.

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Prerequisites

To install the AnyTrack integration in HubSpot:

  • An AnyTrack account with the Advance Plan and Admin permissions
  • A HubSpot account with permissions to connect third-party integrations

Step by step guide to integrate HubSpot with AnyTrack

  1. Create a property

  2. Copy the AnyTrack Tracking Tag


  3. Add the AnyTrack tracking tag to the head section of your HubSpot Pages

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    Good to know

    This guide outlines the setup via the HubSpot CMS.

    You can install the AnyTrack Tracking Tag on your website, landing page builder, custom built website or via Google Tag Manager or any other Tag Management Solutions.

    1. In HubSpot Go to: Settings > Tools > Content > Pages

    2. Paste the AnyTrack Tracking Tag

    3. Save

  4. Navigate to the Integration catalog

AnyTrack Integration Catalog – Step 1
Locate the AnyTrack Integration catalog inside your dashboard.

  1. Search for HubSpot and click on the HubSpot card

Search and Select HubSpot Integration – Step 2
Find the HubSpot integration by searching and selecting the card.

  1. Click on Install Integration

Install HubSpot Integration – Step 3
Proceed to begin the installation process.

  1. Select the Property the integration will be connected to and click Next

Select AnyTrack Property – Step 4
Choose the appropriate AnyTrack property for tracking.

  1. Click Connect HubSpot to authenticate

Connect to HubSpot – Step 5
Authenticate your HubSpot account.

  1. Select the account and click on Choose Account

Choose HubSpot Account – Step 6
Pick the correct HubSpot account to connect.

  1. Review permissions and click on Connect App

Review Permissions – Step 7
Grant the necessary permissions to proceed.

  1. Once the AnyTrack app is connected, click on Save

Save Integration – Step 8
Finalize your integration settings.

  1. Return to HubSpot and edit the form you want to track

Edit HubSpot Form – Step 9
Choose the form where the tracking should occur.

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Good to know

During the app installation, AnyTrack created a custom Property called AnyTrack Client ID. This property helps with attribution and improves your tracking accuracy.

  1. Add a field to the form

  • Select the property AnyTrack Client ID
  • Set the field as Hidden

Add Hidden Field – Step 10
Insert the AnyTrack Client ID field invisibly into your form.

  1. Click on Review and Update to save your form

Review & Save Form – Step 11
Save your form changes to activate tracking.

HubSpot–AnyTrack Integration: Frequently Asked Questions

  • What events are tracked with this integration?

    The HubSpot integration currently tracks the following events:
Event TypeTriggerAnyTrack Event Name
Form SubmissionWhen a HubSpot form is submittedFormSubmit
Contact CreatedWhen a contact is created in HubSpotLead
Meeting ScheduledWhen a contact schedules a meetingMeetingBooked
Contact Stage: CustomerContact reaches "Customer" stageCompleteRegistration

*No additional events are configured at this time.

  • What types of HubSpot forms are supported?

    Only native HubSpot forms are supported.
    These include embedded HubSpot forms or popup forms created directly in HubSpot.
    • Requirements:
      • The form must include the AnyTrack Client ID property (added during integration)
      • The page must load the AnyTrack tracking tag

  • Do I need the AnyTrack tracking tag on my site?

    Yes — the tag is always required as it allows the collection of first party data and event and session tracking.
    • If you're using HubSpot CMS or landing pages:
      1. Go to: Settings > Content > Pages > Templates
      2. Paste the AnyTrack tag into the Site Header HTML section
    • If you're using Google Tag Manager:
      1. Add the AnyTrack tag template from the Google Tag Manager Template gallery
      2. Trigger on All Pages

  • Do I need Zapier to send HubSpot data to AnyTrack?

    No. The native integration fully supports:
    • Tracking form submissions
    • Capturing lead creation
    • Monitoring customer lifecycle changes

  • Can I track deals stages?

    You can't track deal stages at this time, however you can modify the customer lifecycle according to deal stages.

Updated 14 days ago