PepperJam

PepperJam Integration Overview

AnyTrack.io and PepperJam are proud to announce a powerful integration that allows users to access valuable conversion data from the PepperJam platform, automatically forward it to AnyTrack, and then sync it with platforms like Google Ads, Facebook Conversion API and TikTok API.The combination of accurate tracking data provided by AnyTrack combined with actionable insights delivered by PepperJam provides an unbeatable solution for online advertisers who want better ROI on their ad campaigns.

How does the PepperJam AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your PepperJam affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through API Integration.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

The PepperJam API Integration

The API Integration requires your account details and API key to connect to your account.

{
  "transaction_id": "177087659",
  "date": "2023-05-20 13:28:50",
  "new_to_file": "Yes",
  "program_name": "Litter-Robot",
  "program_id": "9800",
  "type": "sale",
  "sid": "Zojr5qPF3fVkeCAhvHstXinB65kcdlN51i",
  "publisher_referral_url": null,
  "sub_type": null,
  "creative_type": "generic",
  "commission": "76.40",
  "`order_id`": "1001994362",
  "sale_amount": "764.00",
  "status": "pending"
}

Setup Guide

Step #1: Add PepperJam to your AnyTrack Account

1. Go to the Integration Catalog, search for PepperJam.

2. Now click on the PepperJam cardand then Click on Install.

Step #2: Connect your PepperJam account

1. Access your PepperJam API credentials
2. Copy the API Key
3. Return to AnyTrack settings and Paste your API Key
4. Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

Validate your integration

This section will enable you to validate the main aspects of your setup.

🔎

Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. View the Pixel Helper guide.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

🔥

Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends sid & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags PepperJam links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="pepperjam" or rel="pepperjam". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &sid=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your PepperJam account reports and see whether the sid parameters are passed to the offer links.

Here is an example of how you would manually update links frompepperjam:

<a href="https://example.foo/goto/pepperjam" data-tracking-group="pepperjam">Hover on thePepperJam Demo   
Link to see the AnyTrack `click_id`</a>

📘

Tracking

Tracking Group refers to the integration technology. For example, PepperJam Tracking Group tracking group is pepperjam and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

PepperJam conversion payload example

{
  "transaction_id": "177087659",
  "date": "2023-05-20 13:28:50",
  "new_to_file": "Yes",
  "program_name": "Litter-Robot",
  "program_id": "9800",
  "type": "sale",
  "sid": "Zojr5qPF3fVkeCAhvHstXinB65kcdlN51i",
  "publisher_referral_url": null,
  "sub_type": null,
  "creative_type": "generic",
  "commission": "76.40",
  "`order_id`": "1001994362",
  "sale_amount": "764.00",
  "status": "pending"
}