Combined Orders

Combined Orders group all purchase-type events from the same funnel session into one order. When a customer buys a main product and accepts upsells, your integration sends a separate event for each step. Without grouping, ad platforms see multiple Purchase events for what is really one sale — inflating conversion counts, lowering CPA artificially, and distorting AOV.

AnyTrack keeps every individual event in your reports and sends a single Purchase event with the total order value to your connected ad platforms.

Supported Integrations

Combined Orders is available on these conversion sources:

• ClickBank
• ClickFunnels classic
• ClickFunnels 2.0
• SamCart
• Funnelish
• GoHighLevel
• Shopify
• WooCommerce

If your integration is not listed, individual events are sent to ad platforms as-is. Contact support to request Combined Orders for another integration.

Setting Up Combined Orders

Open your integration settings (for example, ClickFunnels or Shopify) and turn on the Combine Order toggle. That is the only setting required — AnyTrack automatically forwards each Combined Order to every connected ad platform as a Purchase event. No mapping changes are needed in Event Mapping.

Once enabled:

• Individual events continue to arrive and are recorded normally
• AnyTrack creates a Combined Order for each session with multiple purchase-type events
• Each Combined Order is sent to your connected ad platforms (Facebook Ads, Google Ads, TikTok Ads, etc.) as a single Purchase event with the total order value and number of items.
• Your dashboard and Conversion Report show both the individual events and the Combined Order

📘

Note

The integration does not need any changes on its side. Events flow into AnyTrack the same way — the grouping and forwarding happen on the AnyTrack side.

Verify Your Setup

After enabling, confirm everything works:

• ✅ Combine Order toggle is ON for each integration with multi-step funnels
• ✅ Your Campaign Report shows fewer conversions but higher AOV than before
• ✅ Individual events still appear in the Conversion Report with full detail

📘

Note

Enabling Combined Orders only affects events received after activation. Events already sent to ad platforms are not modified or recalled.

How It Works

When the first purchase-type event arrives (Purchase, Upsell, or Downsell), AnyTrack starts a fixed 10-minute session window. Any additional purchase events received within that window are grouped into the same order. When the window closes, AnyTrack creates a Combined Order with the total value and sends it to your ad platforms.

The window does not reset when new events arrive. If the first Purchase fires at 2:00 PM, the window closes at 2:10 PM regardless of when the Upsell fires.

How Combined Orders Group Events

From individual funnel events to a single Purchase sent to ad platforms

1

Visitor

Customer Buys the Main Product

The customer completes the initial checkout on your funnel. Your integration (Shopify, ClickFunnels, ClickBank, etc.) sends a Purchase event to AnyTrack.

Purchase — $47.00 — 2:00 PM

2

Visitor

Customer Accepts the First Upsell

The customer accepts an upsell offer. Your integration sends an Upsell event for the same session.

Upsell — $97.00 — 2:04 PM

3

Visitor

Customer Accepts the Second Upsell

A second upsell fires. All three events arrive within the same 10-minute session window.

Upsell — $27.00 — 2:09 PM

4

AnyTrack

AnyTrack Holds the Events in a 10-Min Window

AnyTrack records each individual event in full and groups them into a single in-progress order.

💡The session window opens at 2:00 PM with the first event and closes at 2:10 PM. New events that arrive during this window join the same order.

5

AnyTrack

Window Closes — Combined Order Created

At 2:10 PM the session closes. AnyTrack sums all purchase-type events ($47 + $97 + $27) into one Combined Order.

Combined Order — Purchase $171.00

6

AnyTrack

One Purchase Event Sent to Ad Platforms

Ad platforms receive a single Purchase event with the true order value, so CPA and AOV reflect real customer spend.

Forwarded as one Purchase

Facebook Ads

Conversion API

Google Ads

Conversion API

TikTok Ads

Events API

AnyTrack

Reports & Dashboard

What AnyTrack Records

Every individual event is recorded in full — you never lose data. AnyTrack adds the Combined Order on top of the individual events:

These events follow the same naming as Standard Conversions. The Combined Order is auto-mapped to the Purchase event type when forwarded to ad platforms — you do not need to configure anything in Event Mapping.

What Ad Platforms Receive

Ad platforms receive one Purchase event with the combined total. Using the example above:

• Before Combined Orders: 3 events sent (Purchase $47, Upsell $97, Upsell $27)
• After Combined Orders: 1 event sent (Purchase $171)

How Reports Change

Campaign Report

The Campaign Report keeps the full picture so you can audit every funnel step. The following columns are visible side by side:

CPA, AOV, and ROAS are calculated against Combined Order count and Total Revenue, so they reflect real per-order economics rather than per-event noise.

Conversion Report

The Conversion Report shows every individual event with its value and timestamp, plus the Combined Order that groups them. Drill into any order to see the breakdown: a $171 order made of one $47 Purchase and two Upsells at $97 and $27.

AnyTrack Dashboard

The dashboard shows both individual events and Combined Orders. Revenue and AOV reference the Combined Order values when the feature is enabled.

Metric Definitions with Combined Orders

Edge Cases

Single-Event Sessions

If a customer only completes the initial purchase with no upsells, the Combined Order equals that single purchase. One Purchase event is sent to the ad platform, same as before.

Late-Arriving Events

If a purchase event arrives after the 10-minute window has closed, the late event is recorded individually and sent as a separate event to ad platforms. It cannot be added to the already-sent Combined Order. Late events are flagged in the Conversion Report so you can spot orders with potentially incomplete totals.

Disabling Combined Orders

Turning off the toggle reverts to sending individual events. In-flight sessions still within the 30-minute window will complete as Combined Orders first. New events after the toggle is off are sent individually.