Combined Orders

Combined Orders group all purchase-type events from the same funnel session into one unified order. When a customer buys a main product and then accepts upsells, your affiliate network fires a separate event for each step. Without grouping, ad platforms receive multiple Purchase events for what is really one order — inflating conversion counts, making CPA look artificially low, and distorting AOV.

AnyTrack keeps every individual event for your internal reporting and sends a single Purchase event with the total value to your connected ad platforms.

Setting Up Combined Orders

Combined Orders use a two-level toggle. You enable it first at the integration level (where events come in), then at the ad platform level (where events go out).

Step 1: Enable on Your Integration

Go to your integration settings (for example, ClickBank or MaxWeb) and turn on the Combine Order toggle. This tells AnyTrack to start grouping purchase events from that integration into Combined Orders.

Once enabled:

• Individual events continue to arrive and get recorded normally
• AnyTrack creates a Combined Order event for each session that has multiple purchase-type events
• Your AnyTrack dashboard and Conversions Report show both the individual events and the Combined Order

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Note

The affiliate network does not need to change anything. Events flow into AnyTrack the same way. The grouping happens on the AnyTrack side.

Step 2: Enable on Your Ad Platform

Go to your ad platform Event Mapping (for example, Facebook or Google Ads) and turn on the Combine Order toggle. This tells AnyTrack to send the Combined Order as a single Purchase event instead of forwarding individual events.

Once enabled:

• Individual events are held and not sent to that ad platform
• Only the Combined Order is forwarded, mapped as a standard Purchase event
• The ad platform sees one conversion with the total order value

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Important

The ad platform toggle only becomes available after you enable Combine Order on the integration. Without the integration toggle on, there are no Combined Orders to send.

Toggle Combinations

The "On + Off" combination is useful when you want accurate AOV and revenue numbers inside AnyTrack but still need to send individual events to a specific platform. You can enable Combined Orders for Facebook while keeping individual events for another platform.

Verify Your Setup

After enabling Combined Orders, confirm your settings are correct:

• ✅ Integration toggle is ON for each integration with multi-step funnels
• ✅ Ad Platform toggle is ON for each platform where you want combined reporting
• ✅ Your Campaign Report shows fewer conversions but higher AOV than before
• ✅ Individual events still appear in the Conversions Report with full detail

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Note

Enabling Combined Orders only affects events received after activation. Events already sent to ad platforms are not modified or recalled.

How It Works

Combined Orders use a time-based session window to group events. When the first purchase-type event fires (Purchase, Upsell, or Downsell), AnyTrack starts a fixed 30-minute session window. Any additional purchase events that arrive within that window get grouped into the same order. Once the 30 minutes have elapsed from the first event, AnyTrack creates a Combined Order with the total value of all grouped events and sends it to your ad platforms.

The session window is fixed . it does not reset when additional events arrive. If the first Purchase fires at 2:00 PM, the window closes at 2:30 PM regardless of when the Upsell fires. The session window duration is configurable per integration.

What AnyTrack Records

Every individual event is still recorded in full. You never lose data. AnyTrack adds a Combined Order event on top of the individual events:

These events follow the same naming conventions as Standard Conversions. The Combined Order maps to the Purchase event type when forwarded through Event Mapping to your ad platforms.

What Ad Platforms Receive

Ad platforms receive a single Purchase event with the combined total. Using the example above:

• Before Combined Orders: 3 events sent (Purchase $47, Upsell $97, Upsell $27)
• After Combined Orders: 1 event sent (Purchase $171)

How Reports Change

Campaign Report

The Campaign Report shows Combined Orders as the conversion metric. This means:

• Conversions = number of Combined Orders (not individual events)
• Revenue = sum of all Combined Order values
• AOV = total revenue divided by number of Combined Orders
• CPA = ad spend divided by number of Combined Orders
• ROAS = revenue divided by ad spend

Conversions Report

The Conversions Report shows the full picture. You see every individual event (Purchase, Upsell, Downsell) with its own value and timestamp, plus the Combined Order that groups them. This lets you drill down into any order and see the breakdown: "This $171 order was 1 purchase at $47 plus 2 upsells at $97 and $27."

AnyTrack Dashboard

The dashboard displays both individual events and Combined Orders. Revenue and AOV metrics reference the Combined Order values when the feature is enabled.

Metric Definitions with Combined Orders

Edge Cases

Single-Event Sessions

If a customer only completes the initial purchase with no upsells, the Combined Order equals that single purchase. One Purchase event is sent to the ad platform, same as before. The data model stays consistent.

Late-Arriving Events

If a purchase event arrives after the 30-minute session window has closed and the Combined Order has already been sent, the late event is recorded individually in AnyTrack and sent as a separate event to ad platforms. It cannot be added to the already-sent Combined Order. Late-arriving events are flagged in the Conversions Report so you can identify orders with potentially incomplete totals.

Disabling Combined Orders

Turning off the Combine Order toggle reverts to sending individual events. Any in-flight sessions that have not yet closed will complete as Combined Orders before the change takes effect. New events arriving after the toggle is turned off are sent individually.