HighLevel Integration
Get the most out of GoHighLevel with AnyTrack conversion tracking and attribution platform. Streamline your data and maximize ROAS.
HighLevel Integration Overview
Good to know:
HighLevel or GoHighLevel was previously known as LeadConnector.
HighLevel and AnyTrack integration makes it easy for you to track your marketing performance in real-time. With this powerful combination, conversion data is automatically sent from HighLevel to AnyTrack which then forwards the information to platforms like Google Ads, Facebook Adsand TikTok Ads so that you can see how each of your campaigns are performing across channels. This helps ensure higher ROI through better optimization of campaigns and more accurate budgeting decisions - all with one simple setup process!
How does the HighLevel AnyTrack integration work:
Once you've completed the integration setup, the tracking flow works according to:
- Traffic: When visitors land on your funnel, AnyTrack collects traffic source data and First Party data.
- Engagements: When visitors interact with your funnel AnyTrack does a few things:
- Collects granular data tied to the user interactions (form initiation, form submissions).
- Triggers Event Tracking API requests to your pixels and analytics according to your Event Mapping.
- Conversions: When visitors trigger conversions (form submissions, meeting booked, purchases) AnyTrack receives real time conversion data through Webhook.
- Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
- Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.
Reminder: Duplicate conversions in Ad Platforms
Once you have completed the integration, you must disconnect the direct integrations you might have connected with Facebook, Google and other Ad Platforms.
Technical specs
Reference | Value | Information |
---|---|---|
Tracking Group | gohighlevel | The Tracking Group reference can be used to activate AutoTag. |
Subid Parameter | atclid | The AutoTag Parameter used to pass the AnyTrack click_id to the HighLevel CRM. |
Tracking Method | Webhook | A predefined webhook URL provided during the setup and added in HighLevel |
Standard Conversions
Event Name | Details | Data Source |
---|---|---|
FormSubmit | When a visitor submits a form | webhook |
CompleteRegistration | When a visitor books a meeting | Webhook |
InitiateCheckout | When visitor starts a two steps purchase event. | Webhook |
Purchase | When a visitor triggers a Purchase event | Webhook |
Conversion Attributes
AnyTrack collects all conversion attributes available in HighLevel. These attributes have various purposes and in the attribution process and are in most cases displayed on the AnyTrack dashboard.
Good to know
All parameters are accessible through the AnyTrack outgoing Webhooks.
Attribute Types | Examples |
---|---|
Event Attributes | event_name , page , url , form_name etc.... |
Customer Data (zero party data) | email , country , first_name |
Product Data | product , funnel , calendar_name |
User Agent Data | Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36 |
The HighLevel Webhook
The Webhook is fully pre-defined and ready to be implemented with your HighLevel account.
Avoid errors!
Do not modify the webhook or attempt to customize the parameters to send from Go Highlevel to Anytrack.
https://t1.anytrack.io/hBtoE3hN/collect/gohighlevel-test
Before you begin
The HighLevel integration requires that the AnyTrack Tracking Tag in the
head
section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.
Setup Guide
To integrate your HighLevel funnel simply complete this step-by-step guide.
Validate Your Setup
After completing the setup, follow this guide to test and verify the integration.
Adjust the Conversion Event Mapping
The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)
Reminder
The Conversion Source Event Mapping standardizes the conversions received by your conversion sources to the AnyTrack standard events.
The Ad Platform Event Mapping allows you to map AnyTrack Standard events to your Ad Platforms standard events.
Validate your integration
Install the AnyTrack Pixel Helper Extension
Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad networks and browser-side events. Learn more.
This section will enable you to validate the main aspects of your HighLevel integration.
Conversion Tracking
To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.
HighLevel conversion payload example
{
"country": "US",
"contact_source": "anytrack new form",
"workflow": {
"name": "Anytack integration New",
"id": "78db6c61-8b53-40e0-a2bb-8e399765b967"
},
"date_created": "2023-05-17T12:43:15.350Z",
"customData": {},
"full_address": null,
"contact_id": "lTYe2hg2vcd6u3NL3mCH",
"tags": null,
"gclid": null,
"contact_type": "lead",
"attributionSource": {
"utmSource": null,
"fbc": "fb.1.1684216233320.IwAR07BvUJprTJwsO-QRn8H2eRdI1pM6xa6ikroEYvZTA49CMZ8bUGxRMk-tU",
"ip": "2.54.54.136",
"utmTerm": null,
"mediumId": "oaYR56oqIShFfhPEdi5B",
"utmContent": null,
"userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36",
"medium": "form",
"url": "https://gohighlevel.anytrack.app/home",
"referrer": "https://app.gohighlevel.com",
"gclid": null,
"sessionSource": "Direct traffic",
"fbp": "fb.1.1674045029174.1152064111",
"utmMedium": null,
"gaClientId": "GA1.1.958032766.1673380539"
},
"full_name": "New Form",
"phone": "+972544677335",
"contact": {
"attributionSource": {
"utmSource": null,
"fbc": "fb.1.1684216233320.IwAR07BvUJprTJwsO-QRn8H2eRdI1pM6xa6ikroEYvZTA49CMZ8bUGxRMk-tU",
"ip": "2.54.54.136",
"utmTerm": null,
"mediumId": "oaYR56oqIShFfhPEdi5B",
"utmContent": null,
"userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36",
"medium": "form",
"url": "https://gohighlevel.anytrack.app/home",
"referrer": "https://app.gohighlevel.com",
"gclid": null,
"sessionSource": "Direct traffic",
"fbp": "fb.1.1674045029174.1152064111",
"utmMedium": null,
"gaClientId": "GA1.1.958032766.1673380539"
},
"lastAttributionSource": {
"utmSource": null,
"fbc": "fb.1.1684216233320.IwAR07BvUJprTJwsO-QRn8H2eRdI1pM6xa6ikroEYvZTA49CMZ8bUGxRMk-tU",
"ip": "2.54.54.136",
"utmTerm": null,
"mediumId": "oaYR56oqIShFfhPEdi5B",
"utmContent": null,
"userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36",
"medium": "form",
"url": "https://gohighlevel.anytrack.app/home-page?_atid=Mwd242jJwwqHAy8gHzk8VWxLt3kYgh",
"referrer": "https://app.gohighlevel.com",
"gclid": null,
"sessionSource": "Direct traffic",
"fbp": "fb.1.1674045029174.1152064111",
"utmMedium": null,
"gaClientId": "GA1.1.958032766.1673380539"
}
},
"location": {
"name": "anytrack",
"fullAddress": null,
"country": "US",
"id": "baI21OQY3XMHjaddQi91"
},
"first_name": "new form",
"email": "[email protected]"
}
Tracking Highlevel Embedded Forms and Calendars
If you are embedding HighLevel Forms on an external website (Wordpress, Dudda, Unbouce etc... ), you will need to add a custom field in your Highlevel account and update your forms with the custom field.
Remember
The Anytrack tag must be set in the head section of your website.
Create a custom field
- Navigate to your HighLevel account
- Open the CRM > Contacts
- Add a new custom field
- Name:
atclid
- Scope: contact
- Save
Update your forms to capture the atclid
field
- Edit the form.
- Add the custom
atclid
field. - 🔥 Set the query field to
_atcid
. - Set the field as
hidden
- Save
Prefer a video?
Watch the following video tutorial to learn how to track embedded forms.
Remember
Update all forms that you are embedding into external websites.
FAQ & Troubleshooting
-
No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.Can I import past conversions into Anytrack? -
No. you should paste it as provided, and do not update the payload or parameters. All parameters are already mapped and will be parsed automatically.Should I modify the webhook provided by AnyTrack? -
You can update the Event Mapping in the Integration page. For example, you can update theThe Conversion Event Name is not what I am expecting, how can I change it?FormSubmit
event to Trigger aLead
Event.
Troubleshooting the HighLevel integration
Good to know:
Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.
- If you just installed the integration it's normal to see some errors as they can be the result of conversions triggered by customers that were added to your CRM before installing anytrack.
Updated 21 days ago