SamCart Integration

TL;DR

Track every purchase from your store

Purchases, revenue, and product data flowing from your store into AnyTrack and your ad platforms.

You’ll know it’s working when

• Store purchases reach AnyTrack
• Revenue and product data are included on conversion events
• Ad platforms receive clean server-side conversion data

Overview

Transform your SamCart checkout experience with AnyTrack’s powerful conversion tracking. Automatically sync every purchase, upsell, and customer interaction across Google Ads, Facebook Ads (Meta Ads), TikTok, and other major advertising platforms.

What you’ll achieve:

• Complete customer journey visibility from first click to final purchase
• Real-time conversion data sent directly to ad platforms via Conversion APIs
• Improved ROAS through better attribution and audience targeting
• Automatic tracking of upsells, order bumps, and checkout events

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Integration Advantage

This integration replaces manual tag management with automated, server-side tracking that collects 100% of your conversion data, even when browsers block cookies or Tracking Tags fail to load.

How It Works

When you connect SamCart to AnyTrack, every step of your customer’s journey gets tracked and attributed to the right marketing channel.

Step 1: Visitor lands on your SamCart checkout page

AnyTrack collects traffic source data and assigns unique visitor IDs

Step 2: Visitor starts the checkout flow

AnyTrack automatically tracks each step of the checkout and sends each event to ad platforms via Conversion API

Step 3: Visitor completes the order

When the order is complete, after the upsell funnel, SamCart sends the whole order to AnyTrack in one webhook

Step 4: AnyTrack sends conversion to Ad platforms Conversion API

Instantly sync conversion data to all connected ad platforms via Conversion API

The AnyTrack Conversion API An ad platform's server-to-server endpoint for receiving conversions directly from a server — bypassing the browser pixel — which AnyTrack enriches, deduplicates, and delivers automatically. Read more → approach ensures your ad platforms receive rich first-party data for better targeting, audience building, and campaign optimization.

Before you begin

• You have an active AnyTrack account on the Starter plan or higher to send conversions to ad platforms
• You have a SamCart Pro plan or higher, which includes webhooks. On a legacy plan without webhooks, use SamCart via Zapier
• You have admin access to both platforms

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AnyTrack Tag required

The SamCart integration only works when the AnyTrack Tracking Tag is installed in the head section of your website, funnel, or landing pages. Learn how to Install the AnyTrack Tag on your website.

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Some legacy SamCart plans do not include webhooks. On these plans, use the SamCart via Zapier method. It gives the same result.

Integration Capabilities

Customer Journey Tracking

Track every touchpoint from initial visit to final purchase, including cross-device attribution

Conversion API Sync

Automatically send purchase data to Google Ads, Meta Conversion API, TikTok Events API, and other platforms via secure APIs

Complete Revenue Tracking

Collect all revenue including main purchases, upsells, and order bumps

Tag Management

Centralized tag management. AnyTrack handles all your Tracking Tags automatically

Setup Guide

Watch the complete SamCart setup from start to finish: install the Tracking Tag, add the SamCart webhook, pass the atclid to your checkout, add the Tracking Tag to SamCart pages, and send your purchases to Facebook with the Conversion API.

Play YouTube video

Step 1: Configure AnyTrack Property

Start by setting up your tracking foundation:

1. Create New Property in your AnyTrack dashboard
2. Copy Tracking Tag from Property Settings > Tracking Script
3. Note your Property ID for reference

Copy your unique tracking tag from Property Settings

Step 2: Install Tracking in SamCart

Configure SamCart to work with AnyTrack’s tracking system:

1. In SamCart, go to the profile icon (top right) > Settings > Tracking & Pixels tab. If you set a marketplace logo, the logo replaces the profile icon.

2. Add Tracking Tag: Paste your AnyTrack Tag in “Embed HTML/Scripts in Header”

3. Enable Pre-Redirect Tracking: Turn on “Fire Pixels Before Redirect”

4. Set URL Parameter: Enter atclid in “Content URL parameter”

5. Add Custom Parameter: Click “Add Parameter” and enter atclid

6. Save Changes

Install the Tag on SamCart Pages

The Tracking & Pixels settings do not apply to pages that you build with SamCart Pages (the SamCart page builder). On these pages, SamCart shows this notice: “Any custom code entered in Settings/Tracking + Pixels will not work on this page.” Install the Tag on each page:

1. Open the page in the SamCart page builder.
2. Click the Settings tab.
3. Open Pixels + Scripts.
4. Paste your AnyTrack Tag in Inject Custom Code Into Header.
5. Click Publish.

Do these steps again for each SamCart page in your funnel.

Step 3: Create Hidden Custom Field

This step ensures customer data flows correctly to AnyTrack:

1. Go to Custom Fields > New Custom Field
2. Set both Name and Label to atclid
3. Select Hidden as the field type
4. Save the custom field

Step 4: Connect the Integration

Link your SamCart account with AnyTrack:

1. Install Integration: Go to AnyTrack’s Integration Catalog
2. Find SamCart and click install
3. Copy Webhook URL provided by the integration

Step 5: Set Up Webhooks

Configure SamCart to send purchase data to AnyTrack:

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Use the Order Completed trigger only

SamCart sends the Order Completed webhook once for each order, after the upsell funnel. The webhook holds every product in the order: the main product, the order bumps, and the upsells. AnyTrack records one Purchase with the order total as its value. If the order total is 0, AnyTrack records a Lead instead.

Do not use the Product Purchased trigger. SamCart sends Product Purchased once for each product in the order. Each webhook carries the total of the whole order. AnyTrack can then record more than one Purchase for one order, each with the full order value.

1. Install Webhooks App: Search for “Webhooks” in SamCart’s App Marketplace
2. Enter Webhook URL: Paste the URL from Step 4
3. Create Webhook Rule with these settings:
   • Rule Type: Global Rule
   • Action: Send Notify URL for POST for Orders
   • Trigger: Order Completed

Step 6: Test Your Setup

Verify everything works correctly:

1. Enable Test Mode in SamCart
2. Complete Test Purchase using a test product
3. Check Events Log in your AnyTrack integration dashboard
4. Verify Data Flow: finish the upsell funnel of the test order, then verify that one Purchase appears with the order total

Advanced Configuration

SamCart Settings Tab

The SamCart integration page has a Settings tab. The tab has two SamCart settings: Enable Slide checkout tracking and SamCart Currency. You can change them on every AnyTrack plan. They apply to the property of your SamCart integration.

To open the tab:

1. In the AnyTrack dashboard, open Integrations.
2. Select your SamCart integration.
3. Select the Settings tab.

ℹ️

These settings moved from Property Settings

In October 2026, AnyTrack moved the SamCart settings from Property Settings > Settings > Client-Side Tracking Settings to the Settings tab of the SamCart integration. Your saved values did not change.

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The Purchase comes from the webhook only

The AnyTrack Tag does not send the Purchase event from SamCart checkout pages. AnyTrack removed the legacy Enable client side purchase tracking option in October 2026. If your SamCart plan does not include webhooks, use the SamCart via Zapier method.

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Do not remove the Tracking Tag from your checkout pages

The Tracking Tag sends PageView, InitiateCheckout, and AddPaymentInfo on your checkout pages (see the known issue for AddPaymentInfo). It also generates the atclid value that SamCart stores in the hidden custom field and returns in the webhook. If you remove the Tracking Tag from a checkout page, orders from visitors who land directly on that page arrive without a Click ID. AnyTrack cannot attribute those orders to a campaign.

Slide Checkout Setup

If you use SamCart’s embedded Slide checkout:

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Required

1. Open the Settings tab of your SamCart integration.
2. Turn on Enable Slide checkout tracking.
3. Click Save.

SamCart Currency

The SamCart webhook does not send a currency. AnyTrack records each SamCart order in the currency of your property. If your SamCart store uses a different currency, set it in AnyTrack:

1. Open the Settings tab of your SamCart integration.
2. In SamCart Currency, select the currency of your SamCart store.
3. Click Save.

Leave SamCart Currency empty if your SamCart store and your property use the same currency.

Multi-Page Funnels

For funnels that include external landing pages:

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Important

Add the AnyTrack Tag to ALL pages in your funnel, not just SamCart pages. This ensures complete journey tracking and accurate attribution.

Technical Reference

Tracked Events

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Known issue: AddPaymentInfo on Express, Embed, and Slide checkouts

On SamCart’s Express, Embed, and Slide checkouts, the AnyTrack Tag does not send AddPaymentInfo at this time. The issue does not affect InitiateCheckout or the Purchase from the webhook. We will update this page when the fix is live.

Event	Description	Source	Timing
PageView	Page visits across funnel	JS Tag	Real-time
OutboundClick	Clicks to checkout pages	JS Tag	Real-time
InitiateCheckout	Checkout process starts	JS Tag	Real-time
AddPaymentInfo	Buyer submits payment (successful or not)	JS Tag	Real-time
Purchase	Order completed (includes order bumps and upsells). An order with a total of 0 becomes Lead	Webhook	Server-side

The Purchase event comes from the webhook only. The AnyTrack Tag does not send Purchase from SamCart checkout pages.

Technical details

SamCart integration: technical details

Supported features	SamCart
Plan Ad platforms need Starter or higher.	All plans
AnyTrack Tag	Required
Tracking method Via Webhook	Server-side tracking
Setup method	Webhook URL
Conversions tracked	InitiateCheckout AddPaymentInfo Purchase
Event attributes	Customer Data Event Data Product Data
Conversion Mapping Rename or turn off events.	Yes
Combined Orders Groups upsells with the purchase.	No
Tracking Group Integration reference for AutoTag.	samcart
Tracking parameter Carries the click_id.	atclid

InitiateCheckout and AddPaymentInfo come from the AnyTrack Tag. Purchase comes from the webhook.

Connect Your Ad Accounts

Once tracking is active, connect your advertising platforms:

Google Ads

Enhanced conversions and smart bidding optimization

→

Meta Ads

Conversion API for iOS 14.5+ attribution

→

TikTok Ads

Events API for improved targeting

→

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After connecting ad accounts through AnyTrack, remove existing ad platform pixels from SamCart to prevent duplicate tracking and attribution conflicts.

Troubleshooting

Events not appearing in AnyTrack

Check these common issues:

1. Verify the tracking tag is installed in SamCart’s header section
2. Confirm the atclid custom field is created and set to Hidden
3. Test that webhooks are properly configured with the correct URL
4. Ensure test mode is enabled for initial testing

Still having issues? Check the browser console for JavaScript errors or contact support with your Property ID.

Purchase values are incorrect

Potential causes:

1. Currency mismatch between SamCart and AnyTrack. Set SamCart Currency when your SamCart store and your property use different currencies
2. Tax or shipping handling differences
3. The webhook rule uses the Product Purchased trigger instead of Order Completed

To resolve: Open the Events Log of the SamCart integration. Verify that the Purchase includes all products and fees.

Attribution data missing for some conversions

This typically happens when:

1. Customers use different devices or browsers
2. Long consideration periods exceed cookie lifespans
3. Customers disable JavaScript or use ad blockers

AnyTrack’s server-side tracking minimizes these issues, but some attribution gaps are normal in privacy-focused browsing environments.

SamCart Integration - Frequently Asked Questions

FAQ was last reviewed on 2026-11-04

What does the AnyTrack integration for SamCart do?

The integration automatically tracks customer journeys from first website visit through purchase completion. It collects checkout events, processes attribution data, and sends conversion information to your connected advertising platforms via secure Conversion APIs.

Do I need to install tracking code on every page?

Install the AnyTrack Tag once in your SamCart account settings. It automatically applies to all checkout pages and products. Pages that you build with SamCart Pages need the Tag on each page. Also, if your funnel includes external landing pages, add the tag to those pages too for complete journey tracking.

How does this affect my existing Facebook and Google Ads tracking?

AnyTrack replaces your existing tag-based tracking with more accurate server-side Conversion APIs. You should remove existing ad platform pixels from SamCart to avoid duplicate data and conflicting attribution.

Why are my SamCart purchases counted twice?

Check the trigger of your SamCart webhook rule. Use Order Completed. The Product Purchased trigger sends one webhook for each product, so AnyTrack can record one order more than once. The AnyTrack Tag does not send Purchase from SamCart checkout pages, so the browser does not add a second Purchase. Before October 2026, a legacy option named Enable client side purchase tracking could add one. AnyTrack removed that option. Do not remove the Tracking Tag from your checkout pages: the Tracking Tag generates the atclid value that SamCart returns in the webhook, so removing it breaks attribution for visitors who land directly on a checkout page.

Where are the SamCart settings in AnyTrack?

Open Integrations, select your SamCart integration, and select the Settings tab. The tab has Enable Slide checkout tracking and SamCart Currency. You can change them on every AnyTrack plan. In October 2026, these settings moved there from Property Settings. Your saved values did not change. See SamCart Settings Tab.

Will this track upsells and order bumps separately?

No. The SamCart Order Completed webhook sends the whole order: the main product, the order bumps, and the upsells. AnyTrack records one Purchase event with the order total as its value, and lists each product as an item. SamCart orders do not need Combined Orders. Do not use the Product Purchased trigger: SamCart sends it once for each product, so AnyTrack can record one order more than once.

How quickly do conversions appear in my ad platforms?

SamCart sends the Order Completed webhook when the order is complete, after the upsell funnel. AnyTrack processes the order when the webhook arrives and sends the Purchase to your connected ad platforms. Each ad platform then adds its own processing delay. See Attribution Delays.

Where do I see the customer's name for a SamCart order?

SamCart's Order webhook sends the buyer's name and email to AnyTrack. To see it, open the Conversions Report, click the Purchase event, and view the Event Details and Timeline panel. The name and email appear there when SamCart included them. Customer identity is shown inside each conversion, not as a column in the main event list. Test purchases send placeholder values like 'Test', so use a real order to confirm. For returning customers AnyTrack has already identified, identity is resolved as soon as they land, so their events show the customer's identity even on event types that don't collect it themselves, like InitiateCheckout. See Identity Resolution.

Can I use this with other analytics tools?

Yes! AnyTrack complements tools like Google Analytics, providing enhanced attribution data while your existing analytics continue tracking website behavior and performance metrics.

• Advertising Integrations
• Events Log

Next Steps

Connect Ad Platforms

Set up Google Ads, Meta, TikTok, and other advertising integrations

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View the Conversions Report

Monitor your SamCart conversions and attribution data in real time

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Ready to optimize your campaigns? With SamCart tracking active, you can now build powerful retargeting audiences, optimize for higher-value customers, and improve your return on ad spend across all connected platforms.

Keep going

Connect the store and verify revenue

Install the store integration, place a test order, and watch it land in the Events Log.

Start tracking free Check the Events Log