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SamCart Integration

Get the most out of SamCart with the AnyTrack integration. Streamline conversion data and boost ROAS with AnyTrack SamCart integration.

The Samcart integration seamlessly syncs data between your SamCart checkout and Ad platforms you connect to AnyTrack, allowing you to track user activities like page visits, checkout, add payment info, Purchases and Upsells across platforms such as Google Ads, Facebook Ads (Meta Ads) Facebook Conversion API, and TikTok API.

With real-time analytics and automated data mapping, you’ll gain powerful insights to optimize your marketing campaigns and maximize ROAS.

When you integrate SamCart to AnyTrack you are able to track your sales (with or without bumps) and send them to your connected ad networks via Conversion API including rich first-party data and attribution to improve ad targeting, retargeting, and audiences, consequently ROAS and other conversion metrics improve.

Tutorial: Samcart + Anytrack integration

How does the SamCart integration work:

  1. Traffic: When visitors land on your website or SamCart checkout, AnyTrack collects traffic source data and First Party data.
  2. Conversions: When visitors complete a purchase event the trigger code sends AnyTrack real-time conversion data through a server-side connection.
  3. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
  4. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI, and automatic optimization according to 100% of your conversion data.

Technical details

ReferenceValueInformation
Tracking GroupsamcartWhen you need to pass the anytrack click_id to a samcart link.
Subid ParameteratclidThe clickid is automatically collected when the checkout page loads, and then included in the webhook data.
Tracking MethodsAnytrack Tag- InitiateCheckout + AddPaymentinfo events.
Server SideWebhookFor Purchase, Upsell events.

Samcart Standard Conversions

EventWhere is it trackedSource
PageViewWhen visitors load any of your funnel pages, including the Samcart checkout pages.JS Tag
OutboundClickWhen visitors click on your Samcart checkout page from your external Landing pagesJSTag
InitiateCheckoutWhen users start their checkoutJS Tag
AddPaymentInfoWhen users add their payment details to the checkoutJS Tag
PurchaseWhen an order is placed. The order includes upsells.Webhook
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Prerequisites

To enable the SamCart integration you need the following:

  1. An AnyTrack account with a Personal Plan.
  2. A SamCart account with any plan.

Integration Features

✅ Customer Journey Tracking – Automatically track and attribute key SamCart events to your marketing channels.
✅ Ads Integrations – AnyTrack syncs conversions to all your ad platforms via Conversion APIs.
✅ Upsell & Checkout Tracking – Capture every purchase and upsell for precise attribution.
✅ Audience Building – Build high-value customer segments across Google, Meta, TikTok, and more.
✅ Tag Management – AnyTrack seamlessly loads and manages Ad pixels for all your ad platforms, including Meta, TikTok, Google Ads, GA4, and Bing.

How to Set Up AnyTrack with SamCart

Follow these steps to integrate AnyTrack with your SamCart store:

  1. Create a Property – Log into AnyTrack and create a new property for your SamCart store.

  2. Get the Tracking Tag – Copy your unique AnyTrack tracking tag from the AnyTrack dashboard.

  3. Navigate to SamCart > account settings > Tracking & Pixels

  4. Paste the AnyTrack Tracking Tag in the<head> field


  5. Toggle the option to Enable Pixel Firing Before Redirecting.

  6. Add the parameter atclid to the Content URL parameter and Save your changes.

  7. Scroll down and add the custom parameter atclid (you will need to include this custom parameter to each product settings).

  8. Edit each product and include the atclid custom parameter.

  9. Return to Anytrack and navigate to the Integration catalog

  10. Search for SamCart and Install the integration

  11. Copy Your Webhook URL.

  12. Return to SamCart -> Apps and search for Webhook

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No webhooks?

if you don't see the Webook integration select Zapier and follow the SamCart Integration via Zapier guidelines.

  1. Click on Install
  2. Paste the Webhook URL and click Save
  3. Then enter into Webhooks settings page and
    1. click Add New Rule
    2. Select Global
    3. Select Send Notify URL for POST for Orders
    4. Select Order Completed
    5. Save
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Samcart Slide Checkout:

SamCart's Slide Checkout is a feature designed to streamline the checkout process and boost conversions by embedding a lightweight, mobile-friendly checkout directly on a website page, rather than redirecting customers to a separate page.

Tracking the Samcart Slide Checkout must be enabled via the AnyTrack dashboard

  1. Go to your property settings > Client side tracking > Samcart Tab
  2. Enable the Slider Checkout option
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Disable Client Side Tracking

if you first connected with Samcart before May 1st 2025, you should disable client side tracking.

Property settings > Scroll down to client side tracking > Open Samcart Settings and disable.

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Warning:

If your funnel includes additional websites or landing pages outside of SamCart, you must add the AnyTrack tag to these pages as well to ensure complete conversion tracking.

🚀 You're all set! AnyTrack will now automatically track and attribute conversions across your entire SamCart funnel.

Connect Samart to your Ad Accounts & Conversion API

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Remove FB Pixel from SamCart!

Once you connect AnyTrack to Facebook (or any other ad network), you should send your conversion events exclusively through AnyTrack to avoid duplicate tracking. Therefore, make sure to deactivate or remove the ad pixels from your SamCart settings.

AnyTrack provides a single interface where you can manage your tracking flow with top ad platforms such as Google Ads, Meta Ads, TikTok Ads and others.

  • Direct integrations that don't require coding or manual setup
  • Tag Management: AnyTrack handles your tracking tags so you don't have to get into code or manual triggers.
  • Automatic Conversion Mapping: Send the most accurate Events and conversion data to ad platforms so you can benefit from advanced behavioral retargeting across all ad platforms.

AnyTrack SamCart Integration - FAQ

  • What does the AnyTrack integration for SamCart do?

    The AnyTrack integration automatically tracks key SamCart events like visits, cart initiations, upsells, and purchases. It then syncs this data across platforms like Google Ads, Facebook Conversion API, and TikTok API to improve attribution and campaign optimization.

  • Do I need to install the AnyTrack tag on all my pages?

    Yes, but you can simply add it to your account settings, and it will be added to all your pages, checkouts and products.

  • Where do I add the AnyTrack tag in SamCart?

    You must add the Anytrack tag to the Head Section of your account tracking settings. Follow the Samcart tutorial for step by step guidance.

  • Does the Samcart integration track upsells and order bumps?

    Yes. All Items purchased will be tracked and sent to your ad accounts.

  • Do i still need other systems to track my Meta Ads?

    No, you should disconnect any other systems interacting with Meta Ads in order to avoid duplicate data.

  • How do I verify that my integration is working?

    • Open the Samcart integration log to see the events are being ingested.

Updated 8 days ago