InsparX

Learn how to integrate InsparX with AnyTrack for automated affiliate conversion tracking. Set up postback URLs to track conversions and send data to your ad platforms for campaign optimization.

InsparX Integration Overview

The InsparX and AnyTrack integration enables you to maximize your ROI and track conversions across multiple platforms. By connecting the two, conversion data is sent from InsparX directly to AnyTrack.With this automatic link-up in place, users have a full view of their ad performance that helps them make more informed decisions about how best to allocate resources for maximum returns.

How does the InsparX AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your InsparX affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	`cake`	The Tracking Group reference can be used to activate AutoTag.
Subid Parameter	`s2`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`Postback URL`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on InsparX offer links.	AnyTrack JS Tag
`Purchase`	AnyTrack records every InsparX postback as `Purchase`.	Postback URL

The InsparX Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your InsparX account.

https://t1.anytrack.io/hBtoE3hN/collect/insparx?s1=#s1#&s2=#s2#&s3=#s3#&s4=#s4#&s5=#s5#&oid=#oid#&affid=#affid#&campid=#campid#&cid=#cid#&tid=#tid#&price=#price#&currency=#currency#&leadid=#leadid#&udid=#udid#&ip=#ip#&sourceip=#sourceip#&utcunixtime=#utcunixtime#&sourcetime=#sourcetime#

Setup Guide

Step #1: Add InsparX to your AnyTrack Account

Go to the Integration Catalog, search for InsparX.
Now click on the InsparX cardand then Click on Install.

Step #2: Connect your InsparX account

Copy the predefined Postback URL
Go to your InsparX affiliate account
Navigate to the offer Testing and Tracking settings
Paste the postback URL
Save

Step #3: Check the event mapping

The InsparX integration uses a fixed event mapping. AnyTrack sets the conversion event for each InsparX conversion, as the events table above shows. To send a different event name to an ad platform, use the Event mapping feature of that ad integration.

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Default: By default, AnyTrack automatically identifies and AutoTags InsparX links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="cake" or rel="cake". More about Tracking Group.
- Click ID Token: You Manually append the subid: &s2=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your InsparX account reports and see whether the s2 parameters are passed to the offer links.

Here is an example of how you would manually update links fromcake:

<a href="https://example.foo/goto/insparx" data-tracking-group="cake">Hover on theInsparX Demo
Link to see the AnyTrack click_id</a>

Hover on the InsparX Demo Link to see the AnyTrack click_id

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

FAQ and Troubleshooting

FAQ was last reviewed on 2026-11-06

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

Yes. AutoTag adds the click ID in s2. If s2 has no click ID, AnyTrack reads it from s1, s3, s4, or s5. The postback URL that AnyTrack generates already sends these parameters.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the InsparX links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You cannot change it in the InsparX integration, because the integration uses a fixed event mapping. To send a different event name to an ad platform, use the Event mapping feature of that ad integration.