PayKickstart (Affiliates) via Zapier

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For Affiliate Link Marketers

This article is for affiliate marketers, if you are a vendor who want to integrate PayKickstart as a checkout, see this article.

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Deprecation and Workaround

PayKickstart is no longer sending back the TID tracking parameter in their postback notifications. As a result, you will have to manually enter the TID and the other parameters in Google Sheets and use a Zapier automation to push the conversion to a Custom Integration in AnyTrack.

Overview

AnyTrack integrations are typically easy to set up and fully automated. However, since PayKickstart no longer includes its tracking parameter in postback notifications (although it still appears in the dashboard), we had to develop a manual workaround to allow tracking. This process involves manually entering data into a Google Sheet, which is then pushed to AnyTrack using a Zapier integration. Instead of using the PayKickstart integration from the Integration Catalog, you will need to set up a Custom Integration.

How it Works:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your PayKickstart affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your pixels and analytics.
3. Conversions: When visitors convert on the merchant's website, you will enter the conversion data from PKS in Google Sheets, and the Zapier automation will push this data to AnyTrack using a webhook.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

Setup Guide

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Prerequisites

1. Install the AnyTrack Tag in the of your website. See how
2. A Zapier account with premium features.
3. PayKickstart offer links on your website must be tagged. See how

Step #1: Install a Custom Integration

1. Install a Custom Integration from the Integration Catalog.
2. During the "Generate a Postback URL Template", enter any value for the placeholders, this is not relevant.
3. Copy the postback URL and strip it from the parameters https://t1.anytrack.io/UqyCnxbS/collect/example

Step #2: Setup the Zapier Automation.

Complete the following guide to set up the automation that will push the conversion data from Google Sheets to the Custom Integration.

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends tid & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags PayKickstart links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="paykickstart" or rel="paykickstart". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &tid=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your PayKickstart account reports and see whether the tid parameters are passed to the offer links.

• Example of a Paykickstart demo link where the tid is autotagged. 👉 Paykickstart link.

Here is an example of how you would manually update links from paykickstart:

<a href="https://example.foo/goto/paykickstart" data-tracking-group="paykickstart">Hover on thePayKickstart Demo   
Link to see the AnyTrack `click_id`</a>

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Tracking Group

Tracking Group refers to the integration technology. For example, PayKickstart Tracking Group tracking group is paykickstart and ClickBank is clickbank. The Tracking Group

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the Events Log of the Custom Integration.

FAQ & Troubleshooting

• Can I import past conversions into Anytrack?

  No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.

• Can I track direct linking campaigns?

  Yes, but this requires a custom setup. Please refer to this article.

• Can I use a different subid parameter than the one predefined by AnyTrack?

  No. PayKickStart requires the tracking parameter to be TID.

• Can I track conversions without the click_id?

  No. The click_id passed to the PayKickstart links is required to track conversions.

Take these steps to troubleshoot errors you encounter in AnyTrack

• General troubleshooting

  • Use the AnyTrack Pixel Helper to verify that the AnyTrack Tag is set in the head section of your website.
  • Ensure that your links are tagged with the tid parameter.
  • If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.