This article is for affiliate marketers, if you are a vendor who want to integrate PayKickstart IPN notifications, check this article.
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Deprecation and Alternative Setup
PayKickstart no longer supports the tid tracking parameter in the IPN URL for affiliate marketers. As a consequence, you need to manually enter the tid on a Google Sheet and let a Zapier automation push the conversion to the PayKickstart-AnyTrack
Recommended Event Mapping
Recommended event mapping for the Zapier automation.
PayKickstart Integration Overview
The AnyTrack and PayKickstart integration allows marketers to track, measure and optimize their online marketing campaigns with ease. By connecting the two platforms together, all conversion data is sent from PayKickstart directly into AnyTrack in real-time. This then enables marketers to access advanced analytics such as detailed funnel reports and attribution models for greater insights on performance. Additionally, this also gives access to powerful automation capabilities like auto-tagging conversions for easy tracking of different datasets across multiple channels - including Google Ads, Facebook Conversion API & TikTok API - allowing you to truly maximize your ROI from each campaign!
How does the PayKickstart AnyTrack integration work:
Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your PayKickstart affiliate links, AnyTrack does a few things:
Collects granular data tied to the OutboundClick.
Triggers Event Tracking API requests to your pixels and analytics.
Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.
Technical details
Reference
Value
Information
Tracking Group
paykickstart
The Tracking Group reference can be used to activate AutoTag.
Subid Parameter
tid
The Subid Parameter used to pass the AnyTrack click_id.
Tracking Method
Postback URL
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Standard Conversions
Event Name
Details
Data Source
OutboundClick
When a visitor clicks on PayKickstart offer links.
AnyTrack JS Tag
Lead
When a free registration is recorded in PayKickstart.
Postback URL
Purchase
When a user generates a commission in PayKickstart.
Postback URL
The PayKickstart Postback URL
The Postback URL is fully pre-defined and ready to be implemented with your PayKickstart account.
The PayKickstart integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.
Setup Guide
Step #1: Add PayKickstart to your AnyTrack Account
The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)
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Supplementary Video Guide
Watch this video if you prefer a video walkthrough for setting up this integration.
Validate your integration
This section will enable you to validate the main aspects of your setup.
Link tracking
Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.
AutoTag Methods
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Reminder about AutoTag:
AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends tid & click_id data to affiliate links. Learn more about AutoTag.
Default: By default, AnyTrack automatically identifies and AutoTags PayKickstart links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="paykickstart" or rel="paykickstart". More about Tracking Group.
Click ID Token: You Manually append the subid: &tid=--CLICK-ID-- to the offer link.
Once the links are set up, you can check in your PayKickstart account reports and see whether the tid parameters are passed to the offer links.
Example of a Paykickstart demo link where the tid is autotagged. 👉 Paykickstart link.
Here is an example of how you would manually update links from paykickstart:
<a href="https://example.foo/goto/paykickstart" data-tracking-group="paykickstart">Hover on thePayKickstart Demo
Link to see the AnyTrack `click_id`</a>
Tracking Group refers to the integration technology. For example, PayKickstart Tracking Group tracking group is paykickstart and ClickBank is clickbank. The Tracking Group
Conversion Tracking
To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.
No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.
Can I track direct linking campaigns?
Yes, but this requires a custom setup. Please refer to this article.
Can I use a different subid parameter than the one predefined by AnyTrack?
No.
Can I track conversions without the click_id?
No. The click_id passed to the PayKickstart links is required to track conversions.
The Conversion Event Name is not what I am expecting, how can I change it?
You can update the Event Mapping in the Integration page.
Take these steps to troubleshoot errors you encounter in AnyTrack
General troubleshooting
Verify that your tracking tag is set in the head section of your website.
If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.
Conversion sources
When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.
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Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.
Native integrations
Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.
The most common error is that the click_id is unknown or missing. It happens when AutoTag could not be activated.
Check that your links are not hidden behind some javascripts or double redirects.
Check that the links are in a standard a element.
Try to manually set the tracking group attribute (check the integration guidelines).
Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn't set.
If you just installed AnyTrack, errors might be from traffic that wasn't tracked by AnyTrack.
Conversion data doesn't trigger an error 🔴, but is not validated 🟢:
Check that the Postback URL you've set in the integration matches the pre-defined Postback URL we provide.
Copy the Event Reference from the Conversion Event Log and contact the support.
You're not getting any conversions:
Check that the Postback URL is set and active in your platform.
Check that you're passing the correct AutoTag tid parameter to the offer link.
Check that the Postback URL is correctly inserted in the custom integration.