Meta Lead Ads with Instant Forms

You can now track Meta Lead Ads with Instant forms directly in AnyTrack. This integration ensures that leads are automatically attributed to their originating campaigns and displayed in the Campaign Report. From there, you can extend the customer journey by sending additional conversion events tied to the lead’s email—allowing you to stack and measure future actions with precision.

In this article, we’ll walk you through how to start tracking conversion from your Meta Lead Ads (Instant Forms).

Step by Step Setup Guide

Start tracking Meta Lead Ads Instant Forms in three steps:

1. Connect your Facebook Ads account

2. Connect Your Facebook Page:

3. Add the AdLeadInitialLead column to the Campaign Report:

AnyTrack will now be receiving leads from your forms as AdLeadInitialLead events, to see them in the Campaign Report, add the corresponding column.

Extending the Customer Journey

To extend the customer journey for your Facebook lead, include the email from the AdLeadInitialLead event in the conversion data you send to your custom integration. Map the email value to the extId attribute so AnyTrack can link the new conversion to the original lead and attribute it accurately.

Example of an event that extends the customer journey after the Fb lead.

Let’s say your Facebook Lead Ad generates an AdLeadInitialLead event. Later, when the lead warms up, you might want to signal this by generating a custom conversion event—for example, "PrePurchase". To do this, create a custom integration endpoint and send a POST request that includes the email from the original AdLeadInitialLead event in the extId attribute. This ensures AnyTrack can associate the new event with the same customer journey (See all available event attributes).

{
    "event_name": "PrePurchase",
    "refId": "[email protected]",
    "fullName": "Elon Musk",
    "address": "Milky Way 1",
    "phone": "+1919875666",
    "country": "Space",
    "items": [
        {
            "id": "20291",
            "name": "Sony MDRZX110/BLK ZX Series Stereo Headphones",
            "quantity": 1,
            "price": 20.00,
            "brand": "Sony"
        },
        {
            "id": "49292",
            "name": "Beats Headphones",
            "quantity": 1,
            "price": 100.00,
            "brand": "Beats"
        }
    ],
    "currency": "USD",
    "id": "24356562534585",
    "subtotalprice": 120.00,
    "totalprice": 120.00,
    "taxPrice": 10,
    "value": 120.00,
    "transactionId": "#24356562534585"
}

On the Events Log of your custom integration you will find:

FAQ

1. How can I automatically gather AdLeadInitialLead events to capture emails for future conversion events and extend the customer journey?
   Use our Webhooks (Outgoing) feature to send your AdLeadInitialLead events in real time to your automations (e.g., Zapier), where you can compile the payload for the next stacked event.