Track Meta Lead Ads Instant Forms

Track Meta Lead Ads with Instant Forms in AnyTrack. Leads are automatically attributed to their campaigns and displayed in the Campaign Report. Extend the customer journey by sending additional conversion events tied to the lead's email for precise attribution.

Start tracking Meta Lead Ads Instant Forms in three steps.

Step 1: Connect Your Facebook Ads Account

Follow the main setup guide to connect your Facebook Ads account.

Step 2: Connect Your Facebook Page

Connect your Facebook Page to AnyTrack to automatically track your Meta Lead Ads (Instant Forms).

Select your AnyTrack property

Click on Tracking Tags

Select your Facebook Tracking Tag and click Lead Ads +CONNECT PAGE

Log into your Facebook account

Click Connect As

Choose your Facebook Page

Click Continue

Choose the Facebook Business(es) and continue

Click Save

Select the Facebook Page

👍
Lead Ads campaigns always connect through a Facebook Page.

Click CONNECT

The connected page shows a green indicator

Step 3: Add the AdLeadInitialLead Column to Campaign Report

AnyTrack receives leads as AdLeadInitialLead events. Add the corresponding column to see them in the Campaign Report.

See which campaigns generate AdLeadInitialLead events and add the Cost per AdLeadInitialLead column — You will see which campaigns are driving the AdLeadInitialLead events.

Apply the AdLeadInitialLead event filter on the Conversions Report to see all your Facebook leads.

Extending the Customer Journey

Include the email from the AdLeadInitialLead event in conversion data you send to your custom integration. Map the email to the refId attribute so AnyTrack links the new conversion to the original lead for accurate attribution.

Use the email from your Facebook lead as the refId in future conversions to link them to the same customer journey. — Use the Facebook lead email as the refId in future conversions to link them to the same customer journey.

Example: Extending the Customer Journey After a Facebook Lead

Your Facebook Lead Ad generates an AdLeadInitialLead event. Later, signal lead warmth by generating a custom conversion event like PrePurchase. Create a custom integration endpoint and send a POST request including the email from the original AdLeadInitialLead event in the refId attribute. This links the new event to the same customer journey. See all available event attributes.

{
    "event_name": "PrePurchase",
    "refId": "[email protected]",
    "fullName": "Elon Musk",
    "address": "Milky Way 1",
    "phone": "+1919875666",
    "country": "Space",
    "items": [
        {
            "id": "20291",
            "name": "Sony MDRZX110/BLK ZX Series Stereo Headphones",
            "quantity": 1,
            "price": 20.00,
            "brand": "Sony"
        },
        {
            "id": "49292",
            "name": "Beats Headphones",
            "quantity": 1,
            "price": 100.00,
            "brand": "Beats"
        }
    ],
    "currency": "USD",
    "id": "24356562534585",
    "subtotalprice": 120.00,
    "totalprice": 120.00,
    "taxPrice": 10,
    "value": 120.00,
    "transactionId": "#24356562534585"
}

On the Events Log of your custom integration you will find:

AnyTrack will use the refId to match the new event with the Facebook lead

The follow-up event is appended to the customer journey that began with the Facebook lead. — The new event is appended to the customer journey that began with the Facebook lead.

For a full overview of the Lead Ads attribution flow, CRM integration, and event mapping, see the Facebook Lead Ads integration guide.

Step 1: Connect Your Facebook Ads Account

Step 2: Connect Your Facebook Page

Step 3: Add the AdLeadInitialLead Column to Campaign Report

Extending the Customer Journey

Example: Extending the Customer Journey After a Facebook Lead

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