This guide provides step-by-step instructions on how to set up AnyTrack tracking on Unbounce. It explains how to add the tracking tag, set up hidden fields, configure event parameters, install the integration, validate the integration, and view conversion data. Following this guide will allow you to accurately track and analyze your conversion events on Unbounce.
About the AnyTrack Click ID
click_idis automatically generated by AnyTrack and enables you to track customer journeys through Server Side API (no code).
Benefits of Server-side API:
- Cross Domain tracking.
- Offline conversions from CRM platforms.
- Privacy Safe and Secure.
- No Ad Blockers.
click_idvalue is what can also be passed to your CRM in order to track offline conversions.
By setting the Conversion Name you indicate to AnyTrack what Conversion Event you want to see in your AnyTrack reports and what Conversion Events you will send to your Ad Platforms Conversion APIs.
- Field Name:
- Default Value:
Good To know:
You can set a different Event Name if Lead is not what you want to see in your analytics or ad platforms.
- Click on Webhooks and Add Webhook.
Good to know:
Unbounce standard parameters are already mapped to AnyTrack standard Event Attributes, so you can leave the default settings and everything will work out of the box.
You can inspect the Conversion Data that was automatically collected by the AnyTrack, as well as the traffic and campaign data collected through the AnyTrack Tracking Tag.
Updated 3 months ago