Unbounce

What the Unbounce Integration Does

The Unbounce integration enables automatic tracking of form submissions and leads from your Unbounce landing pages. When visitors complete forms on your Unbounce pages, the integration triggers Lead events and forwards them to connected ad networks and analytics platforms using server-to-server connections.

This integration captures first-party data from Unbounce forms and sends it directly to Conversion APIs, bypassing browser-side tracking limitations and iOS 14.5 restrictions.

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Take Unbounce to the Next Level!

Use this integration to automatically send first-party data from your Unbounce forms to the Conversion APIs. A simple and reliable way to improve ad targeting and enrich audience data.

Why You Need This Integration

Unbounce is a powerful lead-generation solution, and if you're running ads to drive traffic, you need to know which campaigns generate the most leads. Simultaneously, you want to automatically update advertising algorithms with lead data to show more relevant ads to your audience.

Key benefits include:

• Improved ad targeting: Real-time lead data helps advertising algorithms optimize for better performance
• Enhanced attribution: Track which campaigns generate leads and at what cost
• Bypass tracking limitations: Server-to-server connections avoid browser restrictions and iOS 14.5 issues
• Automated data forwarding: Lead information flows automatically to connected ad networks
• Better ROAS: Enhanced targeting leads to improved ROAS 🚀

The Campaign Report shows which campaigns generate leads and their costs, allowing you to pause underperforming campaigns directly from your AnyTrack dashboard.

How to Set Up the Integration

Requirements

To install this integration, you need:

• An AnyTrack account
• An Unbounce account
• No advanced technical skills required
• Setup time: Less than 3 minutes

Step-by-Step Setup Guide

Step 1: Install AnyTrack Tag on Unbounce

This step establishes the connection between your Unbounce pages and AnyTrack by adding the tracking code. The AnyTrack tag enables conversion tracking and visitor identification on your landing pages.

1. Create a property in AnyTrack
2. Copy the AnyTrack Tracking Tag code
3. Open your landing page settings in Unbounce
4. Add a new tag in the head section and save

Step 2: Configure Form Fields

This step adds hidden tracking fields to your forms so AnyTrack can capture visitor data and match conversions to the correct traffic sources. These fields remain invisible to visitors but provide essential tracking information.

5. Edit your form and add a custom hidden field:
   • Name: click_id
   • Default value: --CLICK-ID--

Step 3: Install Integration

This step creates the integration connection in AnyTrack and generates the webhook URL needed to receive form submission data from Unbounce. The integration acts as the bridge between your forms and AnyTrack's tracking system.

6. Return to AnyTrack and go to the Integration Catalog
7. Search for the Unbounce integration and click "Install Integration"
8. Set the integration name and save
9. Copy the Webhook URL

Step 4: Configure Webhook

This final step connects your Unbounce forms to the AnyTrack integration using the webhook URL. Once configured, every form submission automatically sends lead data to AnyTrack for processing and forwarding to your connected ad networks.

10. Go to the Page Overview screen in Unbounce and click the Integrations tab
11. Open the Webhooks sub-tab
12. Click "Add a webhook"
13. Paste the Webhook URL into "Choose a URL to POST form data to" field
14. Click "Save Changes"

Interactive Setup Guide

Follow this step-by-step visual guide to complete the installation:

Validate Your Setup

After completing setup, test your integration to ensure it works correctly:

Forward Data to Ad Networks and Analytics

Once you're capturing leads from Unbounce pages, connect your ad networks and analytics platforms to receive real-time updates.

Step 1: Connect AnyTrack to Your Pixels

Establish server-side connections between AnyTrack and your advertising pixels.

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Prevent Duplicates

Once AnyTrack connects to your pixels using S2S (server-to-server), remove pixels and other tracking systems installed directly on your website to prevent duplicate data.

Step 2: Map Unbounce Events to Ad Events

Configure event mapping to match Unbounce events with the conversion events your ad networks and analytics platforms expect.

Troubleshooting and FAQ

Common Issues:

• "AnyTrack Tag not found" or Event Log errors: This usually means the AnyTrack Tag isn't installed or has incorrect settings. Review Steps 1-4 of the Setup Guide. Install the AnyTrack Pixel Helper to verify tag installation on all Unbounce pages.

• "Missing click id" or "Can't find match for IP": These errors indicate tracking tag installation issues. Double-check that the AnyTrack Tag is properly installed with correct settings.

Frequently Asked Questions:

• Can I track multiple forms or pages?: Yes! Ensure the AnyTrack Tag is on all pages, all forms include hidden fields, and the webhook URL is installed. Test each setup using the Validation Guide.

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Technical Support Available!

For Unbounce integration errors not covered in this section, please contact support with your current result and expected outcome. We'll respond quickly!

Contact Support