Unbounce

Unbounce is a great lead-generation solution and if you are running ads to bring traffic, you really want to know which campaigns are generating most leads. At the same time, you want to automatically update the algorithms with the lead data to show pertinent ads. AnyTrack makes this happen with its Unbounce integration.

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Take Unbounce to the Next Level!

Use this integration to automatically send first-party data from your Unbounce forms to the Conversion APIs. A simple and reliable way to improve ad targeting and enrich audience data.

Overview

When you install the Unbounce integration, Unbounce uses a server-to-server connection to notify AnyTrack when visitors in the pages complete a form, triggering a Lead event.

AnyTrack automatically forwards the Lead to the connected ad networks and analytics using the Conversion API, free of the limitations of browser-side tracking and iOS 14.5 restrictions.

AnyTrack also forwards the Id of the Ad that generated the Lead, as well as PageViews and OutboundClicks, turbocharging the targeting algorithms for optimized ROAS🚀.

Finally, the Campaign Report will show which campaigns are generating Leads and at what cost, so you can pause underperforming campaigns directly from your AnyTrack dashboard.

Requirements

To install this integration you only need an AnyTrack and an Unbounce account. You can complete the setup in less than 3 minutes and no advanced skills are necessary.

Step by step guide:

1. Create a property in Anytrack
2. Copy the AnyTrack Tracking Tag code.
3. Open your landing page settings.
4. Add a new tag in the head section and save.
5. Edit your form and add custom field / hidden field
   1. Name: click_id
   2. Default value: --CLICK-ID--
6. Now return to Anytrack and go to the Integration Catalog
7. Search for the Unbounce integration and Click on Install Integration
8. Set the name of the integration and Save.
9. Copy the Webhook URL
10. Go to the Page Overview screen and click on the Integrations tab
11. Then open Webhooks sub-tab
12. Click "Add a webhook".
13. Paste the Webhook URL into "Choose a URL to POST form data to" field.
14. Click on "Save Changes".

Setup Guide

To install the Unbounce integration simply complete this step-by-step guide.

Validate Your Setup

After completing the setup, follow this guide to test and verify the integration.

Forward Data to Ad Networks and Analytics

Now that you are capturing leads from your Unbounce pages, you want the ad networks and analytics to be updated with this information in real-time.

Step 1. Connect AnyTrack to the Pixels

In this first step, plug AnyTrack to your pixels to establish a server-side connection.

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Prevent Duplicates

Once AnyTrack is connected to your pixels using S2S, you must remove pixels and other tracking systems installed directy on your website to prevent duplicates.

Step 2. Map Unbounce Events to Ad Events

In this second step, you match the events from Unbounce with the conversion events expected on your ad networks and analytics.

Troubleshooting and FAQ

• AnyTrack Tag not found or Event Log errors: Missing click id or Can't find match for IP
  The most likely cause for this error is that the AnyTrack Tag is not installed, or is installed with the incorrect settings. Review Steps 6 to 13 of the Setup Guide. Also, install the AnyTrack Pixel Helper to ensure that the AnyTrack Tag is installed on all your Unbounce pages.
• Can I track more than one form or more than one Unbounce page?
  Yes you can! Just make sure the AnyTrack Tag is available on all pages, all forms include the hidden fields, and the webhook URL is installed. Then, run the Validation Guide to test the setup.

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Technical support available!

For Unbounce integration errors not found in this section, please contact the support, mentioning the current result and the expected outcome. We'll be back to you in no time!