Unbounce Integration

This guide provides step-by-step instructions on how to set up AnyTrack tracking on Unbounce. It explains how to add the tracking tag, set up hidden fields, configure event parameters, install the integration, validate the integration, and view conversion data.

This guide provides step-by-step instructions on how to set up AnyTrack tracking on Unbounce. It explains how to add the tracking tag, set up hidden fields, configure event parameters, install the integration, validate the integration, and view conversion data. Following this guide will allow you to accurately track and analyze your conversion events on Unbounce.

Add a new property in your AnyTrack account.

  1. Create a "New Property".

  1. Give it a name and set the website URL.

  1. Click on the Tracking Tag to Copy it to your clipboard.

  1. Now Login to Unbounce and Edit your Landing Page.

  1. Click on "+ Add New Javascript".

  1. Add the AnyTrack Tag

  2. Select the placement Head.

  3. And Save.

Updating your Unbounce Form Fields.

  1. Open the Landing Page editor and click on Edit your Form Fields.

  1. Now Click to add a "Hidden Field".

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About the AnyTrack Click ID

The click_id is automatically generated by AnyTrack and enables you to track customer journeys through Server Side API (no code).

Benefits of Server-side API:

  1. Cross Domain tracking.
  2. Offline conversions from CRM platforms.
  3. Privacy Safe and Secure.
  4. No Ad Blockers.
  1. Add the click_id field

  2. Set the Field Name as: click_id

  3. Set the default value as: --CLICK-ID--

The click_id value is what can also be passed to your CRM in order to track offline conversions.

  1. Now set a field for the Conversion Name.

By setting the Conversion Name you indicate to AnyTrack what Conversion Event you want to see in your AnyTrack reports and what Conversion Events you will send to your Ad Platforms Conversion APIs.

  1. Field Name: event_name
  2. Default Value: Lead

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Good To know:

You can set a different Event Name if Lead is not what you want to see in your analytics or ad platforms.

  1. Now click on "Re-publish" to save your landing page settings.

Unbounce Conversion Tracking Integration.

  1. Return to AnyTrack and open the integration Catalog.

  1. Search for the Unbounce Integration and click on the Unbounce card.

  1. And then you can click on INSTALL INTEGRATION.

  1. Click on the AnyTrack Webhook URL to copy it to your clipboard.

  1. Return to Unbounce and open the landing page Integrations tab.

  1. Click on Webhooks and Add Webhook.
  1. Paste the AnyTrack Webhook.

Good to know:
Unbounce standard parameters are already mapped to AnyTrack standard Event Attributes, so you can leave the default settings and everything will work out of the box.

Validate your Unbounce Integration.

  1. Visit your landing page and fill the form.

  1. Return to AnyTrack and open the Unbounce Integration.

  1. Open the "EVENTS LOG" Tab.

  1. Verify that the Event is marked as OK.

  1. Click on the "Lead" line to inspect the Customer data and journey.

  1. Verify that the customer data matches the form fields.

Good to know:

You can inspect the Conversion Data that was automatically collected by the AnyTrack, as well as the traffic and campaign data collected through the AnyTrack Tracking Tag.

  1. Click on "SHOW MORE" to inspect the customer journey.

  1. Congratulations! you've completed the the AnyTrack Unbounce Integration.