Conversions Report: Customer Journeys

The Conversions Report in AnyTrack displays all conversion events captured through your integrations, shows customer journeys end-to-end, and identifies the exact ad each visitor clicked before landing on your website.

Quick Overview

Learn how to use the Conversions Report in two minutes.

Access the Conversions Report

Open the AnyTrack dashboard, select a <glossary:Property>, and click Conversions Report in the left menu.


A	Property selector	Displays the selected `<glossary:Property>` for which the Conversions Report is showing data. Click to select a different Property.
B	Search by ID	Search by `<glossary:Client ID>` or `<glossary:Click ID>`. The page displays only events associated with that ID, focusing on a specific customer journey.
C	Filters	Filter by Event Name and/or Integration. Display only 'Purchase' events or events from a specific integration like 'ClickBank'. Add multiple filters by clicking +.
D	Time frame selector	Select the timeframe for displayed events: Today, Yesterday, Last 7/14/28 days, This month, Last month, or Custom.
E	Export as file	Export report data as `JSON` or `CSV`. The file includes only currently displayed events.
F	Columns selector	Choose which columns to display. Select a predefined set (Common, Campaigns, Landing Pages) or customize columns. Click Save current as default to preserve your selection.

Events

Each line in the report represents a different user and the event they generated on your website. Filter these events by integration and/or event name.

Grouped Events

Some events are grouped because they share the same User ID. Grouped events show a + icon and a number. Hover over the group to see a breakdown of the events. The event displayed is the most significant in the group.

Event Details and Timeline

Click any event or group of events to open the Event Details panel. It shows conversion event data, campaign identifiers, and a Timeline. Use the Timeline to review customer journeys across your pages and integrations.

Frequently Asked Questions

FAQ was last reviewed on 2026-03-05

How can I use the Conversions Report?

The Event Details and Timeline in the Conversions Report visualize visitor behavior and reveal the customer journey. See how visitors interact with your content before converting. Use the Export button to download detailed conversion event data for spreadsheet analysis.

How can I see all conversion events from a specific campaign?

Navigate to the Campaign Report, select the campaign, click the pencil icon, and select View Conversions. You will be taken to the Conversions Report filtered to that campaign. Add more filters by event type or integration as needed.

What does the grouped events number mean?

When multiple events share the same User ID, they are grouped together. The number next to the + icon shows how many events are in that group. Hover over the group to see a breakdown. The displayed event is the most significant one in the group (typically a purchase or lead).

Can I export the Conversions Report data?

Yes. Click the Export button at the top of the report. You can export as JSON or CSV. The exported file includes only the events currently displayed after your filters are applied.

How far back can I view conversion events?