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AnyTrack AnyTrack Knowledge Base

Send Conversions to Networks

Learn how to send the conversions AnyTrack tracks on your site to affiliate networks like Impact or Maxbounty, so the network can credit and pay the affiliates who promote your offer.

This guide is for merchants who run an offer on an affiliate network such as Impact or Maxbounty. Affiliates with an account on that network promote your website, and the network pays them a commission for the conversions their traffic generates. The network can only credit the right affiliate if you report each conversion back to it. This guide shows you how to send the conversions AnyTrack tracks on your site to your affiliate network in real time, using an outgoing webhook with Zapier or Make.

How It Works

Section titled “How It Works”
  1. You configure a campaign URL for your offer in the affiliate network. It points to your landing page and contains your UTM parameters plus a dedicated parameter that carries the network click ID.
  2. When an affiliate sends a visitor, the network fills its click ID macro and the visitor lands on your site. The AnyTrack Tag stores the UTM parameters and the network click ID with the session.
  3. When the visitor converts, AnyTrack sends the conversion, with all collected parameters, to a webhook you catch in Zapier or Make.
  4. Zapier filters the events by utm_source and calls the network postback URL with the click ID and the conversion details. The network matches the click ID to the affiliate who drove the click, records the conversion, and credits that affiliate.

AnyTrack outgoing webhooks send a fixed payload and cannot insert dynamic values into a URL, so Zapier or Make handles the mapping between the webhook payload and the postback format your network expects.

Set Up Your Campaign URL

Section titled “Set Up Your Campaign URL”

The campaign URL is the landing page URL you configure in the affiliate network for your offer. It tells AnyTrack which network and campaign each visitor came from, and it carries the network click ID that your postback must return.

Use this UTM convention:

  • utm_source: the affiliate network name
  • utm_medium: set to referral
  • utm_campaign: the campaign or offer name
  • utm_id: the campaign_id or offer_id from the affiliate network
  • utm_content: the offer_name or promotion_name

Then add a dedicated parameter for the network click ID:

  • Name it with the syntax x + the first two consonants of the network name + clid. A fictional network called MyAffiliate Network becomes xmfclid. This keeps the parameter distinct from ad platform click IDs such as gclid or fbclid and from other networks you work with.
  • Set its value to the click ID macro from your network documentation. The network replaces the macro with the real click ID each time an affiliate sends a visitor.

Example Campaign URL

Section titled “Example Campaign URL”

This example uses the fictional MyAffiliate Network:

https://www.example.com/offer?utm_source=myaffiliate&utm_medium=referral&utm_campaign=tracking+offer&utm_id=myaffiliate_0987&xmfclid={replaceWithClickId}

In this example:

  • utm_source=myaffiliate identifies the affiliate network as MyAffiliate Network
  • utm_medium=referral sets the traffic medium as referral
  • utm_campaign=tracking+offer contains the campaign or offer name
  • utm_id=myaffiliate_0987 is the campaign identifier from the network
  • xmfclid={replaceWithClickId} carries the network click ID. {replaceWithClickId} stands for the network macro, and the network replaces it with the real click ID at click time.

Set Up the Webhook Flow

Section titled “Set Up the Webhook Flow”

AnyTrack must already be tracking your conversions before you can send them to your network.

Catch the AnyTrack Webhook in Zapier

Section titled “Catch the AnyTrack Webhook in Zapier”
  1. In Zapier, create a Zap with a webhook catch trigger
  2. Copy the webhook URL from Zapier
  3. Create a webhook in AnyTrack and name it
  4. Paste the Zapier webhook URL in AnyTrack
  5. Select the conversion event you want to send to your network and save
  6. Click “Test” to send a test event, then run through the conversion flow as if you clicked an affiliate link, so the session collects all relevant parameters, including the network click ID
  7. Return to Zapier and check the data AnyTrack sent to the webhook

Post the Conversion to the Network

Section titled “Post the Conversion to the Network”
  1. Add a branch and filter based on utm_source
  2. Select the utm_source value of your network and verify the filtered result
  3. Add a webhook POST action in Zapier
  4. Insert the postback URL from your affiliate network
  5. Map the parameters the network expects to fields from the AnyTrack payload, such as the network click ID, transactionId, event_name, value, and currency
  6. Save your settings

Your setup is now complete. AnyTrack sends every matching conversion to Zapier in real time, and Zapier reports it to your affiliate network, which credits the affiliate who drove it.

Example Postback URL

Section titled “Example Postback URL”

The affiliate network provides the postback URL and its parameter names, so always use the exact names from your network documentation. For the fictional MyAffiliate Network:

https://postback.myaffiliatenetwork.com/data?click_id={replaceWithClickId}&transaction_id={transactionId}&revenue={revenue}&currency={currency}

In Zapier, replace each token with the matching field from the AnyTrack webhook payload:

  • {replaceWithClickId}: the network click ID collected on your site (the xmfclid value in this example)
  • {transactionId}: the transaction ID of the conversion event
  • {revenue}: the conversion value
  • {currency}: the currency used in the transaction

FAQ

FAQ was last reviewed on 2026-07-19

Why do I need to send conversions to my affiliate network?
The network pays the affiliates who promote your offer, and it can only credit the right affiliate when it knows which click produced each conversion. The postback returns the network click ID together with the conversion details, so every affiliate gets paid for the sales and leads they drive.
Do I need a specific plan to send conversions to affiliate networks?
Yes. This setup relies on the Webhooks (Outgoing) feature, which is available on the Personal and Advance plans. See the Webhooks (Outgoing) article for details.
Why do I need Zapier or Make in the middle?
AnyTrack outgoing webhooks send a fixed payload and cannot insert dynamic values into a URL. Zapier or Make receives the payload, filters it by utm_source, and maps the fields into the exact postback format your network expects.
How does the affiliate network match the conversion to the affiliate?
Your campaign URL includes a parameter that the network fills with its click ID. The AnyTrack Tag collects that click ID when the visitor lands on your site, and the postback returns it to the network, which matches it to the click and credits the affiliate who sent it.
Can I send conversions to several affiliate networks?
Yes. Add a branch per network in Zapier and filter by utm_source, so each network only receives the conversions its affiliates generated.
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