AdCombo

AdCombo Integration Overview

AdCombo and AnyTrack integration allows for a seamless transfer of conversion data from AdCombo to various platforms such as Google Ads, Facebook Conversion API, and TikTok API. With this integration, advertisers can quickly identify their highest-performing campaigns and adjust them accordingly. All the advertiser needs to do is connect their AdCombo account with AnyTrack—no manual uploading or complicated setup required. Once connected, all conversions will be recorded in real-time via AnyTrack’s automated tracking system, ensuring accurate attribution reporting on each platform it's sent to.

How does the AdCombo AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your AdCombo affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your pixels and analytics.
3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real-time conversion data through Postback URL.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI, and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

The AdCombo Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your AdCombo account.

https://t1.anytrack.io/hBtoE3hN/collect/adcombo?offer_id={offer_id}&trans_id={trans_id}&revenue={revenue}&status={status}&subacc={subacc}&subacc2={subacc2}&subacc3={subacc3}&subacc4={subacc4}

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Before you begin

The AdCombo integration requires that the AnyTrack Tracking Tag is placed in the head section of your website or landing pages. Learn how to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add AdCombo to your AnyTrack Account

1. Go to the Integration Catalog, search for AdCombo.
2. Now click on the AdCombo card and then click on Install.

Step #2: Connect your AdCombo account

1. Copy the predefined Postback URL.
2. Go to your account to access your event tracking settings page.
3. Click the “edit” settings button.
4. Paste the postback URL.
5. Save.

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API).

Validate your integration

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad networks and browser-side events. Learn more.

Link tracking

Since tracking starts when visitors click on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends clickid & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags AdCombo links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="adcombo" or rel="adcombo". More about Tracking Group.
  • Click ID Token: You manually append the subid: &clickid=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your AdCombo account reports and see whether the clickid parameters are passed to the offer links.