Ad Platforms Attribution Delays

While AnyTrack tracks, reports and sends conversion data to your ad platforms in Near Real time, ad platforms have attribution delays that are affected by your account, attribution and campaign settings.

Google Ads Attribution Delays

In most cases, your account statistics (such as clicks, conversions, and impressions) are delayed by less than 3 hours. For example, statistics on the total of all clicks received by 6 p.m. on Friday will usually be available by 9 p.m. Friday night, local time. Conversions attributed using attribution models other than “Last click” are typically delayed up to 15 hours.

Learn more about Google Ads data freshness here.

Facebook Ads Attribution Delays

AnyTrack sends the conversions in real time to Facebook. In most cases, conversions will be reported in the ads manager within hours but due to iOS14 tracking limitations, facebook might take up to 72 hours to attribute the conversions.

Learn more about Facebook Ads data freshness here.

TikTok Ads Attribution Delays

AnyTrack sends the conversions to TikTok in real time. In most cases, conversions will be reported in the ad manager within hours but due to iOS14 tracking limitations, TikTok might take up to 72 hours to attribute the conversions.