Server-Side Client ID

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Warning

This is an advanced implementation that requires working knowledge of JavaScript, server-side HTTP requests, and JSON payloads. If you can install the AnyTrack Tracking Tag on your website, use that instead — it handles session creation and event tracking automatically with no code required.

When the AnyTrack Tracking Tag cannot run on your page . Facebook Lead Ads, offline campaigns, headless checkouts, or landing pages you do not control . you can generate a client ID server-side and send events directly to the AnyTrack collect endpoint.

This creates a visitor session without any browser-side JavaScript. Once the session exists, you can track conversions through the webhook endpoint using the click_id or refId parameter, just like any other integration.

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Important

Replace {propertyid} with your actual AnyTrack Property ID. You can find it in your Property Settings.

How It Works

1. Generate a random 14-character alphanumeric cid (client ID)
2. POST a JSON payload to the collect endpoint with the cid, event name, page URL, and timestamp
3. AnyTrack creates a visitor session tied to that cid
4. Send subsequent conversion events through the webhook endpoint using the click_id or refId

Collect Endpoint

https://t1.anytrack.io/assets/{propertyid}/collect

Send a POST request with a JSON body containing the following fields.

Collect Payload Fields

Example Payload

{
  "cid": "o5p4JFQGh1Yku4",
  "en": "PageView",
  "dl": "https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=tof-campaign&utm_id=12312321&gclid=abc123",
  "dt": "My Landing Page",
  "dr": "https://google.com",
  "nc": 1,
  "ts": "1662315001464",
  "rid": "lead_98765"
}

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Note

Include all UTM parameters and ad platform click IDs (gclid, fbclid, ttclid) in the dl field. AnyTrack parses these automatically to attribute the session to the correct campaign.

How to Generate the cid

The cid is a random 14-character alphanumeric string (a-z, A-Z, 0-9). Each visitor must receive a unique value. Here are examples for common automation tools:

Zapier (Code by Zapier . JavaScript)

// Generates a random 14-character alphanumeric client ID
const chars = 'ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789';
let cid = '';
for (let i = 0; i < 14; i++) {
  cid += chars.charAt(Math.floor(Math.random() * chars.length));
}
output = [{ cid }];

Make (JavaScript Module)

// Use in a Make Custom JavaScript module
const chars = 'ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789';
let cid = '';
for (let i = 0; i < 14; i++) {
  cid += chars.charAt(Math.floor(Math.random() * chars.length));
}
return cid;

Python (Server-Side)

import random
import string

# Generate a 14-character alphanumeric client ID
cid = ''.join(random.choices(string.ascii_letters + string.digits, k=14))

Node.js

const crypto = require('crypto');

// Generate a 14-character alphanumeric client ID
const cid = crypto.randomBytes(10).toString('base64url').slice(0, 14);

Standard Events

After creating the initial session with a PageView event, you can send conversion events through the AnyTrack webhook endpoint. Use standard event names so AnyTrack automatically maps them to each ad platform's format.

Send these events via the webhook endpoint after the session is created:

{
  "click_id": "{propertyid}{cid}",
  "event_name": "Lead",
  "value": 0,
  "currency": "USD",
  "transactionId": "txn_abc123"
}

Or use the refId (external ID) if you passed a rid during session creation:

{
  "refid": "lead_98765",
  "event_name": "Purchase",
  "value": 200,
  "currency": "USD",
  "transactionId": "order_xyz789"
}

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Note

The click_id for server-side sessions is the Property ID concatenated with the cid you generated: {propertyid}{cid}. If you passed a rid during the collect call, you can use refid instead. Learn more about using an external ID as click ID.

Enrich Conversions with Event Attributes

Include event attributes in your webhook payload to improve Event Match Quality and give ad platforms richer signals for optimization.

Customer Data

Customer traits are automatically hashed and normalized before being sent to ad platforms. There is no need to hash the data yourself.

Transaction and Product Data

Example: Enriched Purchase Event

{
  "refid": "lead_98765",
  "event_name": "Purchase",
  "value": 142.50,
  "currency": "USD",
  "transactionId": "order_xyz789",
  "email": "[email protected]",
  "firstName": "John",
  "lastName": "Smith",
  "phone": "+16505554444",
  "brand": "Nike",
  "items": [
    {
      "id": "SKU-001",
      "name": "Air Max 90",
      "price": 142.50,
      "quantity": 1,
      "brand": "Nike",
      "category": "Shoes"
    }
  ]
}

The more attributes you include, the higher your Event Match Quality score. Higher scores mean better attribution, more accurate lookalike audiences, and improved return on ad spend (ROAS). See the full list of supported attributes in the Event Attributes article.

Use Cases

Facebook and TikTok Lead Ads

Lead ad forms run natively inside the ad platform . your website never loads, so the Tracking Tag cannot execute. Generate a cid server-side when the lead arrives (via Zapier, Make, or the platform's webhook), send a PageView to the collect endpoint with the ad URL and UTM parameters, then send a Lead event through the webhook with the customer's email and phone.

Offline Conversions

Phone calls, in-store visits, and events that happen outside a browser. Create a session with the campaign URL that drove the offline action, then post the conversion event (e.g., Purchase, Lead) when the sale closes. Include customer data for identity matching.

Headless Checkouts and Custom Funnels

Checkout pages hosted on a third-party domain where you cannot install the Tracking Tag. Generate a cid on your server, pass it through the checkout flow, and send InitiateCheckout and Purchase events from your backend when the order completes.

CRM-to-AnyTrack via Zapier or Make

When a CRM status changes (e.g., a lead moves to "Qualified" or "Closed Won" in HubSpot or Salesforce), trigger a Zap or Make scenario that generates a cid, creates a session with the original campaign URL, and sends the appropriate conversion event to AnyTrack.

Landing Pages You Do Not Control

Affiliate campaigns or partner pages where you cannot add JavaScript. Use the rid field to pass your own lead or customer ID during session creation, then track conversions server-side as they happen in your system.