SamCart Integration via Zapier

Introduction

You can integrate SamCart with AnyTrack using either a direct webhook or Zapier—depending on your SamCart plan.

• SamCart Scale and Enterprise plans support native webhook integrations, allowing you to connect AnyTrack’s webhook URL directly within SamCart.
• All SamCart plans support integration via Zapier, enabling you to send order data to AnyTrack without relying on built-in webhook access.

Since AnyTrack’s SamCart integration is based on a simple webhook URL, it works seamlessly in both setups. Whether you’re on a Starter or Enterprise plan, you can reliably track conversions and sync them with AnyTrack using the method that fits your stack.

Samcart via Zapier integration step by step guide

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Before you begin

• Make sure you have completed the Samcart & Anytrack setup (up to the Webhook setup step)
• You want to add the anytrack webhook in Zapier instead of Samcart.
• You have a Zapier account with a plan that includes webhook integration.

1. Create a New Zap

2. Click "Select the event that starts your Zap"

3. Search and select Samcart

4. Click "Triggers when a new order is made in SamCart."

5. Select your Samcart Account and click Continue

6. Click "Test", select an order, and continue

7. Set your Zap Action with Webhooks

8. Click on the Custom Request

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The custom request is the only action that supports the Data Pass Through option in the next step.

9. Select the POST method

10. Return to AnyTrack and copy the Webhook

11. Paste the AnyTrack Webhook URL into the URL field

12. Select DATA PASS THROUGH and test the data

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YOU MUST USE THE DATA PASS THROUGH IN ORDER FOR ANYTACK TO RECEIVE THE NATIVE ORDER PAYLOAD FROM SAMCART

13. Run the test and publish your Zap

14. Return to AnyTrack and open the Events Log

15. You will see the conversion data as it was sent from SamCart to AnyTrack

Samcart verification checklist

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Recommended steps to test your samcart integration

1. Create or duplicate a product and leave the payment processing on the test mode.
2. Create a dummy landing page where you can add the anytrack tag.
3. Run through the funnel and test the checkout flow.

Zapier integration checklist

• You have added the Samcart integration in anytrack and added the webhook in Zapier.
• You have followed meticulously each integration step.
  • Trigger: Samcart New Order
  • Action: webhook > custom request > POST and Data Pass Through is enabled.
    • You did not modify or added any parameters in the webhook integration setup.

Samcart integration checklist

• You have added the tracking tag on ALL pages of your funnel, including pages that are not hosted in Samcart
• You have added the tracking tag in the head section of your samcart tracking settings.
• You have added the atclid parameter in the Content URL Parameter settings.
• You have disable the Meta Pixel integration from Samcart tracking settings (in Samcart)

If you have integrated Samcart before May 1st 2025

• You have switch from the custom integration to the native Samcart integration.
• You have updated the content url parameter from utm_content to atclid.
• You have added the atclid custom parameter.
• You have removed the cross domain tracking settings.

FAQ about Samcart Integration via Zapier

This FAQ is for the zapier integration. For the regular Samcart integration, please refer to the SamCart Integration.

• Why am I seeing a “Missing click_id parameter” error?

  This usually means the click ID (atclid) was not captured or passed correctly from your landing page to the samcart checkout.

  • Possible causes:

    • The tracking tag wasn’t added to all funnel pages, especially non-SamCart pages.
    • The Content URL and / or custom parameter in the webhook is missing the atclid.

  • Solution:

    Ensure the AnyTrack tag is installed on every entry point of your funnel, and confirm that atclid parameter is visible when you hover on the samcart URL.