SamCart Integration via Zapier

Introduction

You can integrate SamCart with AnyTrack using either a direct webhook or Zapier—depending on your SamCart plan.

• SamCart Scale and Enterprise plans support native webhook integrations, allowing you to connect AnyTrack’s webhook URL directly within SamCart.
• All SamCart plans support integration via Zapier, enabling you to send order data to AnyTrack without relying on built-in webhook access.

Since AnyTrack’s SamCart integration is based on a simple webhook URL, it works seamlessly in both setups. Whether you’re on a Starter or Enterprise plan, you can reliably track conversions and sync them with AnyTrack using the method that fits your stack.

Samcart via Zapier integration step by step guide

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Before you begin

• Make sure you have completed the Samcart & Anytrack setup (up to the Webhook setup step)
• You want to add the anytrack webhook in Zapier instead of Samcart.
• You have a Zapier account with a plan that includes webhook integration.

⏱️ About 15 minutes

🧰 Tools:

• Zapier
• SamCart
• AnyTrack

💸 Estimated cost: $0

Step by step guide

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Warning:
You must first install the AnyTrack tag across your funnel, including landing pages and the SamCart tracking settings.

1. Create a New Zap

Start by creating a new Zap in your Zapier account to begin the integration process.

2. Select the event that starts your Zap

Click to choose the trigger event that will initiate your Zap workflow.

3. Search and select SamCart

Search for and choose SamCart as the trigger app for your Zap.

4. Choose the trigger event

Click on “Triggers when a new order is made in SamCart.”

5. Connect your SamCart account

Select your SamCart account and click Continue to connect it with Zapier.

6. Test the trigger with sample data

Click on Test, select a sample order, and continue with the selected record to confirm your setup.

7. Set your Zap Action with Webhooks

Choose Webhooks as the action event type for your Zap.

8. Click on Custom Request

Select the “Custom Request” option to configure the webhook request manually.

9. Select the POST method

Choose the POST method to send conversion data to AnyTrack via webhook.

10. Copy the AnyTrack Webhook URL

Go back to your AnyTrack dashboard and copy the webhook URL provided for integrations.

11. Paste the AnyTrack Webhook URL in Zapier

Paste the copied webhook URL into the URL field in the Zapier webhook configuration.

12. Enable Data Pass Through

Select the “Data Pass Through” option and test the data to ensure it's flowing correctly.

13. Run the test and publish your Zap

Execute the test to verify the connection, then publish your Zap to activate it.

14. Verify the conversion in AnyTrack

Return to AnyTrack and open the Events Log to confirm that conversion data has been received.

15. Review conversion data

You’ll see the conversion data as it was sent from SamCart to AnyTrack, confirming a successful setup.

Samcart verification checklist

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Recommended steps to test your samcart integration

1. Create or duplicate a product and leave the payment processing on the test mode.
2. Create a dummy landing page where you can add the anytrack tag.
3. Run through the funnel and test the checkout flow.

Zapier integration checklist

• You have added the Samcart integration in anytrack and added the webhook in Zapier.
• You have followed meticulously each integration step.
  • Trigger: Samcart New Order
  • Action: webhook > custom request > POST and Data Pass Through is enabled.
    • You did not modify or added any parameters in the webhook integration setup.

Samcart integration checklist

• You have added the tracking tag on ALL pages of your funnel, including pages that are not hosted in Samcart
• You have added the tracking tag in the head section of your samcart tracking settings.
• You have added the atclid parameter in the Content URL Parameter settings.
• You have disable the Meta Pixel integration from Samcart tracking settings (in Samcart)

If you have integrated Samcart before May 1st 2025

• You have switch from the custom integration to the native Samcart integration.
• You have updated the content url parameter from utm_content to atclid.
• You have added the atclid custom parameter.
• You have removed the cross domain tracking settings.

FAQ about Samcart Integration via Zapier

This FAQ is for the zapier integration. For the regular Samcart integration, please refer to the SamCart Integration.

• Why am I seeing a “Missing click_id parameter” error?

  This usually means the click ID (atclid) was not captured or passed correctly from your landing page to the samcart checkout.

  • Possible causes:

    • The tracking tag wasn’t added to all funnel pages, especially non-SamCart pages.
    • The Content URL and / or custom parameter in the webhook is missing the atclid.

  • Solution:

    Ensure the AnyTrack tag is installed on every entry point of your funnel, and confirm that atclid parameter is visible when you hover on the samcart URL.