HitPath
Improve your conversion tracking and attribution with AnyTrack HitPath integration, the perfect solution for affiliates and ecommerce marketers looking to maximize ROAS.
HitPath Integration Overview
AnyTrack and HitPath have partnered to enable powerful data integrations. AnyTrack forwards conversion data from HitPath into platforms like Google Ads, Facebook Conversion API and Tiktok API so you can maximize your marketing performance with precise analytics. With this integration, you'll gain visibility of the most important metrics such as ROI, CPCs and conversions across all campaigns in one place - simplifying reporting & optimization tasks for better decision making. Try it out today!
This article was first published on 2023-04-19and was last updated on 2023-05-31. If you you notice something that is outdated, please suggest an edit.
How does the HitPath AnyTrack integration work:
- Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
- Engagements: When visitors click on your HitPath affiliate links, AnyTrack does a few things:
- Collects granular data tied to the
OutboundClick
. - Triggers Event Tracking API requests to your pixels and analytics.
- Collects granular data tied to the
- Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL.
- Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
- Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.
Technical details
Reference | Value | Information |
---|---|---|
Tracking Group | hitpath | The Tracking Group reference can be used to activate AutoTag. |
Subid Parameter | c3 | The Subid Parameter used to pass the AnyTrack click_id . |
Tracking Method | Postback URL | - |
Standard Conversions
Event Name | Details | Data Source |
---|---|---|
OutboundClick | When a visitor clicks on HitPath offer links. | AnyTrack JS Tag |
Lead | When a free registration is recorded in HitPath. | Postback URL |
Purchase | When a user generates a commission in HitPath. | Postback URL |
The HitPath Postback URL
The Postback URL is fully pre-defined and ready to be implemented with your HitPath account.
https://t1.anytrack.io/hBtoE3hN/collect/hitpath-test?c1=xxc1xx&c2=xxc2xx&c3=xxc3xx&cid=xxcidxx&progid=xxprogidxx&payout=xxpayoutxx&rand=xxrandxx
Before you begin
The HitPath integration requires that the AnyTrack Tracking Tag in the
head
section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.
Setup Guide
Step #1: Add HitPath to your AnyTrack Account
- Go to the Integration Catalog, search for HitPath.
- Now click on the HitPath cardand then Click on Install.
Step #2: Connect your HitPath account
- Copy the predefined Postback URL
- Navigate to your affiliate account.
- Open the pixel tracking option of the offer you want to track
- Paste the postback URL
- Save
Step #3: Adjust the Conversion Event Mapping
The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)
Validate your integration
This section will enable you to validate the main aspects of your setup.
Link tracking
Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.
AutoTag Methods
Reminder about AutoTag:
AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends
c3
&click_id
data to affiliate links. Learn more about AutoTag.
- Default: By default, AnyTrack automatically identifies and AutoTags HitPath links found on your website.
- AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
- Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example:
data-tracking-group="hitpath"
orrel="hitpath"
. More about Tracking Group. - Click ID Token: You Manually append the
subid
:&c3=--CLICK-ID--
to the offer link.
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example:
Once the links are set up, you can check in your HitPath account reports and see whether the c3
parameters are passed to the offer links.
Here is an example of how you would manually update links from hitpath
:
<a href="https://example.foo/goto/hitpath" data-tracking-group="hitpath">Hover on theHitPath Demo
Link to see the AnyTrack `click_id`</a>
Tracking Group
Tracking Group refers to the integration technology. For example, HitPath Tracking Group tracking group is
hitpath
and ClickBank isclickbank
. The Tracking Group
Conversion Tracking
To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.
HitPath conversion payload example
{
"anytrack": "1100l35864",
"customer_type": "existing",
"country": "US",
"referer": "https://www.chewy.com/",
"search_keyword": null,
"search_engine_id": null,
"conversion_time": "1684692689",
"conversion_id": "1011l2002827904",
"publisher_reference":"mz7yYainzaN6hkc52QVBg",
"publisher_commission": "10.57",
"creative_id": "0",
"source_referer": null,
"advertiser_reference": null,
"conversion_type": "1",
"creative_type": "0",
"conversion_reference": "1354998698",
"metadata_query_string": null,
"currency": "USD",
"tracking_method": "clickref",
"value": "52.85",
"items": [
{
"item_code": null,
"item_id": "1011l860699483",
"item_sku": "332503",
"item_commission": "3.5720",
"item_type": "S",
"item_gp": null,
"item_publisher_commission": "3.5720",
"item_meta": null,
"item_status": "1",
"item_value": "17.8600",
"item_category": "11130",
"item_vertical": null
},
{
"item_code": null,
"item_id": "1011l860699484",
"item_sku": null,
"item_commission": "0.0000",
"item_type": "S",
"item_gp": null,
"item_publisher_commission": "0.0000",
"item_meta": null,
"item_status": "1",
"item_value": "0.0000",
"item_category": "COMMISSION",
"item_vertical": null
},
{
"item_code": null,
"item_id": "1101l859617416",
"item_sku": "677350",
"item_commission": "6.9980",
"item_type": "S",
"item_gp": null,
"item_publisher_commission": "6.9980",
"item_meta": null,
"item_status": "1",
"item_value": "34.9900",
"item_category": "2802",
"item_vertical": null
}
],
"campaign_id": "1100l517",
"query_string": null,
"user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}
FAQ & Troubleshooting
-
Yes, simply install the HitPath integration from the Integration Catalog in AnyTrack to automatically generate the template needed for seamless tracking of your HitPath-based affiliate networks.Can I integrate a HitPath-based affiliate network with AnyTrack using a template or a standard postback? -
No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.Can I import past conversions into Anytrack? -
Yes, but this requires a custom setup. Please refer to this article.Can I track direct linking campaigns? -
No.Can I use a differentsubid
parameter than the one predefined by AnyTrack? -
No. TheCan I track conversions without theclick_id
?click_id
passed to the HitPath links is required to track conversions. -
You can update the Event Mapping in the Integration page.The Conversion Event Name is not what I am expecting, how can I change it?
Take these steps to troubleshoot errors you encounter in AnyTrack
-
General troubleshooting
- Verify that your tracking tag is set in the
head
section of your website. - If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.
- Verify that your tracking tag is set in the
-
When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.Conversion sources
Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.
-
Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.Native integrations
The most common error is that theclick_id
is unknown or missing. It happens when AutoTag could not be activated.- Check that your links are not hidden behind some javascripts or double redirects.
- Check that the links are in a standard
a
element. - Try to manually set the tracking group attribute (check the integration guidelines).
- Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn't set.
- If you just installed AnyTrack, errors might be from traffic that wasn't tracked by AnyTrack.
-
Conversion data doesn't trigger an error 🔴, but is not validated 🟢:
- Check that the Postback URL you've set in the integration matches the pre-defined Postback URL we provide.
- Copy the Event Reference from the Conversion Event Log and contact the support.
-
You're not getting any conversions:
- Check that the Postback URL is set and active in your platform.
- Check that you're passing the correct AutoTag
c3
parameter to the offer link. - Check that the Postback URL is correctly inserted in the custom integration.
Updated 10 months ago