ExpressVPN Integration

ExpressVPN Integration Overview

Track conversions from ExpressVPN users. With AnyTrack, measure user activity after visitors click your affiliate links and send conversion data directly to your ad platforms including Google Ads, Facebook Conversion API, and TikTok for optimization.

This integration relates to the ExpressVPN affiliate program that was running on Post Affiliate Pro. During 2023, ExpressVPN migrated their program to the Impact affiliate network. If your ExpressVPN offers now run on Impact, use the Impact integration instead of this one.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active ExpressVPN Integration affiliate account
• The AnyTrack Tracking Tag is installed on your website

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AnyTrack Tag required

The ExpressVPN integration only works when the AnyTrack Tracking Tag is installed in the head section of your website, funnel, or landing pages. Learn how to Install the AnyTrack Tag on your website.

How the ExpressVPN AnyTrack integration works

1. Traffic: AnyTrack collects traffic source data and first-party data when visitors land on your website.
2. Engagements: When visitors click your ExpressVPN affiliate links, AnyTrack collects granular data tied to the OutboundClick event and triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: AnyTrack receives real-time conversion data through the Postback URL when visitors convert on the merchant’s website.
4. Attribution: AnyTrack processes conversion data and reports it across various sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack sends your conversions to your Ad Platforms’ Conversion API to feed your ad platform’s machine learning and automatic optimization with 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	None	The ExpressVPN integration has no tracking group. Add the click ID token to each offer link.
Subid Parameter	data2	The Subid Parameter used to pass the AnyTrack click_id. AnyTrack also reads data1.
Tracking Method	Postback URL	-

Standard Conversions

Event Name	Details	Data Source
OutboundClick	When a visitor clicks on ExpressVPN offer links.	AnyTrack JS Tag
Lead	The postback arrives without a commission.	Postback URL
Purchase	The postback arrives with a commission.	Postback URL

The ExpressVPN Postback URL

The Postback URL is fully pre-defined and ready for implementation with your ExpressVPN account.

https://t1.anytrack.io/hBtoE3hN/collect/expressvpn?commission=${commission}&orderid=${orderid}&countrycode=${countrycode}&data1=${data1}&data2=${data2}&salesorderamount=${salesorderamount}&datetime=${datetime}&channel=${channel}

Setup Guide

Step 1: Add ExpressVPN to your AnyTrack Account

1. Go to the Integration Catalog and search for ExpressVPN.
2. Click on the ExpressVPN card and click Install.

Step 2: Connect your ExpressVPN account

1. Copy the Postback URL from your AnyTrack account.
2. Go to your ExpressVPN affiliate account.
3. Navigate to the “Sales Tracking Code” section.
4. Edit the “Global” tracking code.
5. Paste the Postback URL.
6. Select “Call URL from server”.
7. Select “Execute on commission creation and approval”.
8. Save your changes.

Step 3: Check the event mapping

The ExpressVPN integration uses a fixed event mapping. AnyTrack sets the conversion event for each ExpressVPN conversion, as the events table above shows. To send a different event name to an ad platform, use the Event mapping feature of that ad integration.

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Validate your integration

This section will help you validate the main aspects of your setup.

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tracking Tag is installed on your website. It also shows connected ad platforms and browser-side events. View the Pixel Helper guide.

Link tracking

Since tracking starts when visitors click on offer links, verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag

AutoTag is a function enabled by default through the AnyTrack Tracking Tag that adds the AnyTrack click_id to affiliate links. AutoTag does not detect ExpressVPN links automatically, so add the click ID token to each link. Learn more about AutoTag.

• Click ID Token: Add data2=--CLICK-ID-- to the query string of each ExpressVPN offer link. Example: https://www.expressvpn.com/?a_aid=refid&a_bid=73d672s1&data2=--CLICK-ID--. The AnyTrack Tag replaces the token with the click_id value.

Once the links are set up, check your ExpressVPN account reports to verify that the data2 parameter carries the click ID.

Here is an example of how to manually update links from ExpressVPN:

<a href="https://example.foo/goto/expressvpn?data2=--CLICK-ID--">Hover on the ExpressVPN Demo Link to see the AnyTrack click_id</a>

Hover on the ExpressVPN Demo Link to see the AnyTrack click_id

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Tracking

The ExpressVPN integration has no Tracking Group. The --CLICK-ID-- token in the data2 parameter is the only way to add the click ID to ExpressVPN links.

Conversion Tracking

To validate your setup, wait for a conversion to occur or trigger a test conversion yourself and inspect the conversion logs.

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FAQ and Troubleshooting

FAQ was last reviewed on 2026-11-11

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions triggered following a visitor session on your website.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

Yes, one. AnyTrack reads the click ID from data2 first, then from data1.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the ExpressVPN links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You cannot change it in the ExpressVPN integration, because the integration uses a fixed event mapping. To send a different event name to an ad platform, use the Event mapping feature of that ad integration.