ExpressVPN Integration

ExpressVPN Integration Overview

Track conversions from ExpressVPN users. With AnyTrack, measure user activity after visitors click your affiliate links and send conversion data directly to your ad platforms including Google Ads, Facebook Conversion API, and TikTok for optimization.

This integration relates to the ExpressVPN affiliate program that was running on Post Affiliate Pro. During 2023, ExpressVPN migrated their program to the Impact affiliate network.

How the ExpressVPN AnyTrack integration works

1. Traffic: AnyTrack collects traffic source data and first-party data when visitors land on your website.
2. Engagements: When visitors click your ExpressVPN affiliate links, AnyTrack collects granular data tied to the OutboundClick event and triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: AnyTrack receives real-time conversion data through the Postback URL when visitors convert on the merchant's website.
4. Attribution: AnyTrack processes conversion data and reports it across various sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack sends your conversions to your Ad Platforms' Conversion API to feed your ad platform's machine learning and automatic optimization with 100% of your conversion data.

Technical details

Standard Conversions

The ExpressVPN Postback URL

The Postback URL is fully pre-defined and ready for implementation with your ExpressVPN account.

https://t1.anytrack.io/hBtoE3hN/collect/expressvpn?commission=${commission}&orderid=${orderid}&countrycode=${countrycode}&data1=${data1}&data2=${data2}&salesorderamount=${salesorderamount}&datetime=${datetime}&channel=${channel}

Setup Guide

Step 1: Add ExpressVPN to your AnyTrack Account

1. Go to the Integration Catalog and search for ExpressVPN.
2. Click on the ExpressVPN card and click Install.

Step 2: Connect your ExpressVPN account

1. Copy the Postback URL from your AnyTrack account.
2. Go to your ExpressVPN affiliate account.
3. Navigate to the "Sales Tracking Code" section.
4. Edit the "Global" tracking code.
5. Paste the Postback URL.
6. Select "Call URL from server".
7. Select "Execute on commission creation and approval".
8. Save your changes.

Step 3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API).

Validate your integration

This section will help you validate the main aspects of your setup.

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tracking Tag is installed on your website. It also shows connected ad platforms and browser-side events. View the Pixel Helper guide.

Link tracking

Since tracking starts when visitors click on offer links, verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag

AutoTag is a function enabled by default through the AnyTrack Tracking Tag that appends subId1 and click_id data to affiliate links. Learn more about AutoTag.

• Default: AnyTrack automatically identifies and AutoTags ExpressVPN links found on your website.
• AutoScan: AnyTrack scans links embedded in redirect plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: Add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="expressvpn" or rel="expressvpn". More about Tracking Group.
  • Click ID Token: Manually append the subid: &subId1=--CLICK-ID-- to the offer link.

Once the links are set up, check your ExpressVPN account reports to verify the subId1 parameters are passed to the offer links.

Here is an example of how to manually update links from ExpressVPN:

<a href="https://example.foo/goto/expressvpn" data-tracking-group="expressvpn">Hover on the ExpressVPN Demo Link to see the AnyTrack `click_id`</a>

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Tracking

Tracking Group refers to the integration technology. For example, ExpressVPN Tracking Group is expressvpn and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, wait for a conversion to occur or trigger a test conversion yourself and inspect the conversion logs.

ExpressVPN conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "`conversion_id`": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}