How to Set Up AnyTrack Conversion Tracking for WooCommerce
The article provides an overview of the AnyTrack integration with WooCommerce, highlighting its ability to automate conversion tracking and optimize data synchronization between WooCommerce stores and ad platforms like Google Ads, Facebook Ads, and TikTok Ads.
WooCommerce Integration Overview
AnyTrack makes it easy to maximize your WooCommerce store's potential with automated conversion tracking and real-time data optimization. Our integration syncs behavioral data between your WooCommerce store and AnyTrack, allowing you to track and attribute actions like product views, add-to-cart events, purchases, and more across Google Ads, Facebook Ads, and TikTok Ads. With built-in analytics, you can make smarter marketing decisions backed by complete attribution data.
How does the WooCommerce AnyTrack integration work?
- Traffic: When visitors arrive on your site, AnyTrack captures UTM parameters, referrer data, and first-party data.
- Customer Journey: AnyTrack automatically tracks interactions such as product views, add-to-cart, and purchases.
- Attribution: Conversion data is processed and reflected in your AnyTrack dashboard reports.
- Conversion API: AnyTrack pushes conversion data to your ad platforms via their Conversion APIs to power optimization and audience targeting.
Technical Details
| Reference | Value | Information |
|---|---|---|
| Tracking Group | woocommerce | Use this to activate the integration programmatically. |
| Subid Parameter | click_id | The click ID passed and stored in WooCommerce. |
| Tracking Method | Plugin | The official AnyTrack plugin tracks both browser and server-side events. |
WooCommerce Standard Events and Conversions
| Event Name | Description | Data Source | Meta Ads Mapping |
|---|---|---|---|
ViewContent | A visitor views a product page | JS | ViewContent |
AddToCart | A visitor adds an item to the cart | JS | AddToCart |
InitiateCheckout | A visitor begins the checkout process | JS | InitiateCheckout |
AddPaymentInfo | A user enters payment information | Server | AddPaymentInfo |
Purchase | A user completes a purchase | Server | Purchase |
These events are mapped to corresponding Ad Platform events to ensure accurate attribution.
The WooCommerce Plugin
The AnyTrack Plugin for WooCommerce lets you instantly connect your store, track conversion events, and send them to your ad platforms through the AnyTrack Conversion API.
Setup Guide
Step 1: Install the WooCommerce Plugin
- Go to your WordPress Plugin page
- Add a New Plugin
- Search for AnyTrack
- Select AnyTrack for WooCommerce Plugin
- Click Install
- Click Activate
- Enter your AnyTrack Property ID in the plugin settings
Important: Disable any other plugins that interact with ad platforms to prevent duplicate tracking.
Learn about deduplication.
📽️ Watch the integration tutorial on YouTube
Validate Your Integration
Install the AnyTrack Pixel Helper Chrome Extension to verify your tag and check event data in real time.
- Open your site in a private/incognito window
- Trigger some events (e.g.,
AddToCart,InitiateCheckout,Purchase) - Check your AnyTrack Conversion Report for event capture and attribution
FAQ & Troubleshooting
Not seeing conversions?
- Confirm the plugin is installed and active
- Verify the correct Property ID is set
- Ensure you're using the official plugin
- Upgrade if you've hit the free plan traffic cap (check your plan)
- Ensure WordPress, WooCommerce, and all related plugins are up to date
Can I import past conversions?
No, AnyTrack only tracks conversions that happen after the visitor session is recorded.
Should I manually add the tracking tag?
No, the WooCommerce Plugin handles everything for you.
Does AnyTrack support shopping/catalog campaigns?
Yes, all required product parameters are automatically tracked and sent to your ad platforms.
Want help or have feedback? Contact Support.
Updated 3 days ago