Systeme.io integration

Overview: Systeme.io & AnyTrack integration

The Systeme.io and AnyTrack integration enables marketers to track opt-in, sale, and upsell conversions from Systeme.io funnels with precision. By leveraging both client-side and server-side tracking, AnyTrack automatically tracks form submissions, purchases, and upsells (including combined orders that bundle a main offer with order bumps), then sends them to platforms like Facebook Ads via the Conversion API. This results in higher Event Match Quality, better attribution, and improved campaign performance — all with a no-code setup that takes less than 1 minute.

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Once you have finalized your integration, you must Removing Facebook Integration from Systeme.io account or from Google Tag Manager.

The facebook integration is set in the following sections:

• Go to each funnel page settings -> Header code and delete the facebook pixel
• Go to your account settings > Custom domain -> Settings: Remove the facebook Pixel id and Token

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TL;DR: Watch the Systeme.io integration Tutorial

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Before you begin

• AnyTrack workspace with Admin rights
• Systeme.io workspace with access to Sales funnel settings and API Key
• At least one funnel with an opt‑in form

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AnyTrack Tag required

The Systeme.io integration only works when the AnyTrack Tracking Tag is installed in the head section of your website, funnel, or landing pages. Learn how to Install the AnyTrack Tag on your website.

Technical details:

• Tracking method: Server-side
• Setup method: API Key
• Tracking Group: systemeio
• Tracked Events: FormSubmit (opt-in), Purchase (sale), Upsell
• Combined orders: bundled into a single Purchase with the full order value (main offer plus order bumps and upsells)
• Upsell detection: when an upsell is processed as its own purchase, Systeme.io sends two purchase webhooks about 50 milliseconds apart — the base purchase first, then the upsell — and AnyTrack derives the Upsell event from the second one
• Conversion attributes: Customer Data, Conversion value, type, product, currency

Guide: How to integrate Systeme.io with AnyTrack

Step by step guide

1. Create a new property in AnyTrack

From the AnyTrack dashboard, create a new property to track your Systeme.io funnel.

2. Set the Name and Domain

Enter the name and domain of your Systeme.io sales funnel.

3. Copy the AnyTrack tracking tag

Click on the AnyTrack tracking tag to copy it to your clipboard.

4. Open Systeme.io funnel settings

Return to Systeme.io and navigate to the Sales funnels settings.

5. Paste the AnyTrack Tag and save

Paste the copied AnyTrack Tag into the funnel settings and save changes.

6. Copy your Systeme.io API Key

In Systeme.io, open the Public API Key tab and copy your API key.

7. Open the Integration Catalog in AnyTrack

Return to AnyTrack and open the Integration Catalog.

8. Select Systeme.io integration

Search for Systeme.io in the catalog and click on the card.

9. Install the integration

Click on “Install Integration” to proceed.

10. Create the integration

Click “Create” to add the Systeme.io integration.

11. Paste your Systeme.io API Key

Enter your Systeme.io API key into the integration settings.

12. Connect and validate the API key

Click “Connect” to validate your Systeme.io API key and complete the integration.

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Congratulations:

Your Systeme.io account is now successfully integrated with AnyTrack.

Verify your Systeme.io setup

1. Test your funnel for conversions

Run a test on your funnel to confirm that conversions are tracked in AnyTrack.

2. Open the Systeme.io Events Log in AnyTrack

In AnyTrack, open the Systeme.io Events Log to review received events.

3. Inspect received conversion events

Inspect the conversion events received from Systeme.io to ensure proper tracking.

Related Resources

• Advertising Integrations
• Integration Event Log
• Event Mapping

Frequently Asked Questions

FAQ was last reviewed on 2026-07-19

What events does the Systeme.io integration send to AnyTrack?

AnyTrack tracks a FormSubmit event for opt-ins, a Purchase event for sales, and an Upsell event for post-purchase upsells. When a single Systeme.io order bundles multiple products (a main offer plus order bumps or upsells), AnyTrack sends one Purchase with the full combined order value. You can update the event mapping if you want to report different event names.

Where does the Upsell event come from?

When a buyer accepts a post-purchase upsell that Systeme.io processes as its own purchase, Systeme.io sends two purchase webhooks roughly 50 milliseconds apart — the base purchase first, then the upsell. AnyTrack derives the Upsell event from that second webhook. When a single order bundles the main offer with order bumps or upsells instead, only one purchase webhook arrives, so AnyTrack sends one Purchase with the full combined order value.

Is the tracking tag GDPR / CCPA compliant?

Yes. The AnyTrack Tag is a first-party script that stores data under your domain, which helps you comply with GDPR, CCPA, and browser privacy restrictions. You're still responsible for: displaying a consent banner, honoring 'Do Not Track' signals, and updating your privacy notice to reflect the data flow to AnyTrack.

Does the integration work with custom domains in Systeme.io?

Yes. As long as your funnel pages load the tracking tag from AnyTrack, events will be linked to the correct property.even when served on a custom domain or sub-domain.

How fast do events appear in AnyTrack?

Events hit the AnyTrack API in real time because Systeme.io pushes data via webhook. You should see the lead in the Events Log within a few seconds after the form submission. On rare occasions Systeme.io dispatches its webhooks late — up to a few hours after the transaction — and AnyTrack processes those events normally when they arrive, so re-check the Events Log after some time before assuming an event was lost.

Why is a Purchase missing when InitiateCheckout fired for the same visitor?

Browser events such as AddToCart and InitiateCheckout are fired by the Tracking Tag on your funnel pages, while Purchase and Upsell are sent server-side by Systeme.io through the API connection. A page or header issue does not stop purchases from reaching AnyTrack. Open the Systeme.io Events Log in AnyTrack and check the transaction time: a Discarded or error entry means the event arrived (see the Integration Event Log article for what each status means), while no entry at all means it has not reached AnyTrack yet. Systeme.io occasionally delivers webhooks late — up to a few hours — and late events are processed normally on arrival, so re-check the Events Log after some time. If the event still hasn't appeared, check the webhook log in Systeme.io under Settings → Webhooks, confirm your API key was not changed or regenerated since setup, and contact support with your Property ID and the exact transaction times.

How do I test the integration before going live?

Go through your funnel and inspect the Integration Event Log.

What happens if I edit my funnel after installing the tag?

No changes are required as long as the funnel pages still include the AnyTrack Tag in the header and the automation rule continues to send the webhook to AnyTrack. If you clone or rebuild a page, re-check that the header code snippet is still present.

Can I track purchases as well as leads?

Yes.

Does adding the AnyTrack Tag slow down my pages?

No. The script is asynchronous and won't block rendering or noticeably affect Core Web Vitals.

How do I disable or delete the integration?

Go to the integration settings and delete the integration. AnyTrack will remove the integration from the Dashboard and delete the Webhooks set in your Systeme.io account.

What permissions do I need in Systeme.io?

You must be admin.

Can I pass UTM parameters and custom fields?

Yes. AnyTrack automatically collects: UTM parameters present in the URL, Click IDs from ad platforms (gclid, fbclid, ttclid, etc.), and Form fields included in the Systeme.io submission payload. You'll see these attributes in the Lead timeline and can send them to Google Analytics 4, ad platforms, or your CRM.

How do I prevent duplicate leads?

AnyTrack automatically deduplicates conversions based on several conversion attributes such as the AnyTrack clickid, the lead email address, and other uniquely identifiable values passed to AnyTrack through the integration.