Ignored Sources
Prevent intermediate sources from overwriting UTM values in your ad network tracking templates. Maintain accurate attribution with AnyTrack Ignored Sources.
Ignored Sources Feature Overview
Section titled “Ignored Sources Feature Overview”AnyTrack gives each visit a source: the utm_source value, or the referring domain when the visit has no UTM parameters. Payment systems like PayPal and email platforms like Mailchimp and ActiveCampaign send visitors back to your site in the middle of a journey. Without Ignored Sources, each of those returns counts as a new visit from that source, for example a Referral visit from paypal.com.
Use the Ignored Sources feature to tell AnyTrack which sources to skip. AnyTrack matches each entry against the utm_source value and against the referring domain: paypal matches utm_source=paypal and a visit from paypal.com. AnyTrack does not count an ignored source as the source of the visit. The visit keeps the channel that came before it. You can keep using these systems normally.
For example, a visitor comes to your website from Google, pays on the PayPal payment screen, and returns to your thank-you page. Without Ignored Sources, the return from paypal.com is a new visit with the source paypal. With paypal in the list, AnyTrack attributes the conversion to Google, not to PayPal.
Ignored Sources does not change which ad gets the credit. First Click and Last Click always credit an ad click, and a visit from a payment page or an email is never an ad click. Ignored Sources decides the source and channel of these visits, which AnyTrack credits when the journey has no ad click.
Example Case
Section titled “Example Case”When a visitor clicks an email link from ActiveCampaign, that automation adds UTM values listing ‘ActiveCampaign’ as the traffic source. If that visitor converts and the journey has no ad click, AnyTrack attributes the conversion to ‘ActiveCampaign’. If the visitor first came from another channel, such as organic search or a referral, the email visit still replaces that channel as the last source. If the visitor clicked one of your ads, the ad keeps the credit: an email visit is never an ad click.
Use the Ignored Sources feature to keep the channel that brought the customer. Add ‘ActiveCampaign’ to the Ignored Sources list so the email visit keeps the channel that came before it.
Implementation
Section titled “Implementation”Step 1: Identify the interfering source
Section titled “Step 1: Identify the interfering source”Select the abnormal entry from the AnyTrack Campaign Report, click the pencil icon, and select View Conversions.
Click the event to open the Event Details window and locate the source.
Step 2: Add the source to the Ignored Sources list
Section titled “Step 2: Add the source to the Ignored Sources list”Navigate to Property Settings, select the property, and open the Settings tab.
Scroll down to Attribution Settings and add the source to the ignored sources list. Press Enter to add multiple sources. Note: Source names are converted to lowercase (e.g., ‘activecampaign’ ignores ‘ActiveCampaign’).
Save your changes.
