LeadsHook Integration

What is LeadsHook Integration?

LeadsHook is a powerful platform for creating decision trees and capturing leads through interactive questionnaires and forms. The AnyTrack integration connects your LeadsHook decision trees with comprehensive tracking and attribution capabilities.

Why Use LeadsHook with AnyTrack?

Integrating LeadsHook with AnyTrack transforms your decision trees into powerful data collection and attribution tools that improve your marketing performance.

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Take LeadsHook to the Next Level!

Use this integration to automatically send decision tree activity and first-party data to the Conversion APIs. A simple and reliable way to improve ad targeting and enrich audience data.

Key Benefits:

• Accurate Lead Attribution - Track which campaigns and traffic sources generate the highest-quality leads through your decision trees
• Enhanced Ad Targeting - Send first-party data to Facebook, Google, and other ad platforms to improve audience targeting and lookalike audiences
• Complete Conversion Tracking - Monitor the entire customer journey from ad click through decision tree completion
• Automated Data Flow - Eliminate manual data entry by automatically sending events to your CRM and marketing tools

How the Integration Works

Visitors to your LeadsHook decision trees generate tracking events automatically when you install the AnyTrack Tag and configure webhook triggers.

The Process:

1. Visitor lands on your decision tree with the AnyTrack Tag installed (generates PageView)
2. As they navigate through nodes and complete forms, webhook triggers fire
3. Conversion events (Lead, Purchase, etc.) are sent to AnyTrack's LeadsHook integration
4. Events are automatically forwarded to your connected ad networks and analytics platforms
5. First-party data trains advertising algorithms to find similar high-value prospects

By sending this data to the Conversion API, you train the algorithm on which campaigns are converting and who your audience is. Optionally, use Outbound Webhooks to send events to your CRM for lead management.

How to Set Up the Integration

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your decision tree. It also shows connected ad networks and browser-side events. Learn more.

How to Configure Advanced Conversion Events

Learn how to trigger Purchase events from decision trees, map conversions to Facebook Pixel, prevent duplicates, and send events to GA4 in this video.

How to Map and Configure Events

By default, the Lead event triggers when a visitor completes and exits a form node in LeadsHook where the webhook URL is set up. The LeadsHook integration also allows triggering FormSubmit, CompleteRegistration, AddPaymentInfo, and Purchase events.

Customize Event Names and Values

If you need to trigger different event names, modify the webhook event name parameter in your decision tree setup.

Example Scenario: Your decision tree includes a short form for email collection, followed by a longer form for complete registration. Trigger two different events:

• First event: Default Lead conversion for email collection
• Second event: CompleteRegistration for full form completion

To configure:

• Replace {event_name_custom} with CompleteRegistration
• Replace {event_value} with a monetary value (e.g., 20) to assign conversion value

Technical Implementation Details

https://t1.anytrack.io/xxxxxx/collect/leadshook?click_id={click_id}&lead_id={lead_id}&first_name={first_name}&last_name={last_name}&email={email}&score={score}&_c_dt={_c_dt}&_c_node_id={_c_node_id}&_c_identifier={_c_identifier}&_c_eventtime={_c_eventtime}&_c_eventid={_c_eventid}&_c_embedDomain={_c_embedDomain}&_c_embedPathName={_c_embedPathName}&_c_dt_ver={_c_dt_ver}&_device_userAgent={_device_userAgent}&_geoip_currencyCode={_geoip_currencyCode}&_geoip_regionCode={_geoip_regionCode}&_geoip_zip={_geoip_zip}&_geoip_countryCode={_geoip_countryCode}&_geoip_city={_geoip_city}&lead_token={lead_token}&impression_id={impression_id}&ip_address={ip_address}&_tracking_embed_url={_tracking_embed_url}&_tracking__fbp={_tracking__fbp}&event_value={event_value}&event_name_custom={event_name_custom}

{
  "_c_eventtime": "1719923207",
  "event_name_custom": "{event_name_custom}",
  "_geoip_countryCode": "US",
  "_tracking_embed_url": "https://leadshook.carrd.co/",
  "click_id": "HwyEjB9nwerd5dPqqo7kOTN8VxtrhtoaHy",
  "email": "[email protected]",
  "lead_id": "514364659",
  "ip_address": "2.54.58.59",
  "event_value": "{event_value}"
}

What to Do Next

For CRM Integration:

1. Include the AnyTrack click ID when pushing lead data to external platforms
   • Example for Leadbyte: "c3": "{atclid}"
2. Add the LeadByte integration to your AnyTrack account
3. When the c3 parameter is sent to LeadByte, it will be returned in webhooks and subsequent conversions will be tracked back to AnyTrack