Integrations

What Are AnyTrack Integrations?

Ad platform AI is only as good as the data you feed it. Missing conversions mean algorithms optimize on incomplete signals, wasting budget on the wrong audiences while your best campaigns stay underfunded.

The Data Loss Problem

Browser restrictions and iOS privacy updates hide 20-30% of your conversions:

• Pixels fire, but ad blockers kill them - Browser extensions and privacy tools block tracking scripts
• Safari's ITP deletes cookies - Intelligent Tracking Prevention eliminates cross-site tracking
• Cross-domain tracking breaks - Attribution fails when customers move between your landing page and checkout
• Your attribution data has holes - You're making decisions blind on partial conversion visibility

The AnyTrack Solution

AnyTrack integrations solve this with server-side data collection and real-time sync:

Connect Your Platform: Connect Shopify, ClickBank, Typeform, or 300+ platforms via webhook, plugin, or API.

Capture Every Conversion: AnyTrack captures every conversion with full customer data and product details, standardizes it across platforms, and routes it to Facebook CAPI, Google Enhanced Conversions, TikTok Events API, and your analytics tools—in seconds.

Bottom Line Impact: Companies using AnyTrack integrations typically see 25-40% improvement in ROAS within 30 days. Ad platforms see complete customer journeys, optimize for actual revenue, and build audiences from your best converters instead of partial pixel data.

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How Integrations Capture Data

AnyTrack integrations collect and orchestrate four core data types—each mapped, parsed, hashed, normalized, and standardized for ad platform consumption:

Integration Value: Each integration contributes specific data types:

• Shopify provides customer + product + event data
• Typeform provides customer + event data
• ClickBank provides product + event data via postback

AnyTrack normalizes and routes all four types to your connected ad platforms and analytics tools.

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Quick Start

Get your first integration running in under 5 minutes.

Choose Your Starting Point

Universal Setup Flow

Every integration follows the same 3-step pattern:

1. Connect: Add your platform using webhook, plugin, or API (view setup methods)

2. Configure: Map your events to AnyTrack's standard format

3. Verify: Check the Event Log to confirm data is flowing

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Pro Tip: Start with your highest-volume platform (where you get the most conversions) for maximum immediate impact. Track setup with your Property Settings.

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Why Use AnyTrack Integrations?

The Real Cost of Missing Conversions

You can't optimize what you can't measure. Browser restrictions, iOS privacy updates, and ad blockers hide 20-30% of your conversions from pixels.

The Impact:

• Ad platforms see incomplete data - Optimize for the wrong audiences
• Budget burns on underperforming campaigns - Your best campaigns stay underfunded
• Attribution questions remain unanswered - Which campaigns drive real revenue?
• Customer value is unknown - Which traffic sources deliver high-LTV customers?
• You're guessing, not measuring - Partial attribution data leads to wrong decisions

How AnyTrack Fixes This

AnyTrack integrations solve these problems with server-side tracking and real-time sync:

Resilient Data First-party tracking survives browser blocks and iOS restrictions that kill pixels. Server-side collection bypasses Safari ITP, ad blockers, and privacy extensions. Learn about cross-domain tracking.

Instant Signals Conversions reach Facebook CAPI and Google Enhanced Conversions in seconds, not hours. Fresh signals mean faster algorithm learning and smarter bid adjustments.

Enriched Events Every conversion carries customer data (email, phone), product values (SKU, revenue), and full journey context (UTMs, landing pages, touchpoints).

True Conversions Deduplication ensures platforms count each sale once. No inflated metrics from duplicate pixels, no wasted spend chasing phantom results. See how deduplication works.

Business Impact

• Improved ROAS - Feed ad platforms accurate conversion data with customer match and revenue values
• Unified attribution - One source of truth eliminates conflicting reports and data silos
• Scale without complexity - Add Shopify, Typeform, or ClickBank in minutes with no developer required
• Better Event Match Quality - Hashed customer data improves Facebook's ability to match conversions to users

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How to Set Up AnyTrack Integrations

Step 1: Choose Your Integration Type

Navigate to the specific integration category that matches your needs:

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Step 2: Follow Platform-Specific Setup

Each integration includes a dedicated setup page with step-by-step instructions. The setup method varies by platform:

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Step 3: Verify Integration Success

After setup, always verify your integration is working:

Verification Checklist:

1. Check the Event Log - Go to your integration's Event Log to see incoming data
2. Test Real Events - Perform a test action (make a purchase, submit a form)
3. Confirm Standardization - Verify events are being converted to AnyTrack format
4. Monitor Ad Platform Sync - Check that events reach your connected ad platforms

Learn more in the Integration Troubleshooting Guide.

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Integration Categories & Use Cases

🛒 eCommerce Integrations

Data Captured: Customer data (email, name, address), Product data (SKU, price, quantity, category), Event data (product views, cart additions, purchases, refunds)

Why It Matters: Browser blocks and iOS restrictions miss 20-30% of your purchases. You're optimizing Facebook Ads and Google Ads on incomplete transaction data, wasting budget on lookalike audiences built from partial customer lists. Cart abandonment and checkout drops leave revenue on the table with no visibility into where the funnel breaks.

How AnyTrack Helps: Server-side purchase tracking captures every transaction with full product catalog data and customer information (hashed for privacy). Real-time sync to Facebook CAPI and Google Enhanced Conversions within seconds enables value-based bidding, high-LTV audience building, and accurate attribution to the campaigns that drive actual revenue.

Primary Platforms: Shopify, WooCommerce, BigCommerce, Magento, WiX, custom eCommerce platforms

Setup Method: Plugin install (3-5 minutes), no coding required. WordPress/WooCommerce users install via plugin directory. Shopify users add via Shopify App Store.

Key Benefits:

• Feed ad platforms complete purchase data with customer match for better optimization
• See true AOV by source—identify which campaigns and keywords drive high-value customers vs. bargain hunters
• Retarget based on exact products left in cart with enriched audiences
• Track product-level ROAS to identify your most profitable SKUs by traffic source

Set Up eCommerce Tracking →

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📋 Lead Generation Integrations

Data Captured: Customer data (email, phone, name, company, custom fields), Event data (form submissions, phone calls, CRM entries, appointment bookings), Journey data (UTMs, landing pages, traffic sources)

Why It Matters: You're paying for leads, but which campaigns deliver qualified prospects vs. junk? CRM data doesn't sync back to ad platforms, so Facebook and Google optimize for lead volume instead of lead quality. Multi-step forms lose attribution between pages, and phone calls from ads go untracked entirely.

How AnyTrack Helps: Webhook and API integrations capture form submissions, phone calls, and CRM entries with full customer data and journey context. Server-side sync to ad platforms includes lead quality scores, enabling optimization for SQLs and closed deals instead of form fills. CallRail integration attributes phone conversions back to specific campaigns and keywords.

Primary Platforms: Typeform, CallRail, HubSpot, Leadpages, Unbounce, ActiveCampaign, Gravity Forms, custom forms

Setup Method: Webhook or API connection (2-4 minutes). Copy your webhook URL from AnyTrack, add to platform's integration settings, map form fields to event attributes.

Key Benefits:

• Optimize for lead quality instead of volume by sending quality scores to ad platforms
• Track CallRail phone calls back to specific Google Ads keywords and Facebook campaigns
• Capture attribution at each stage of multi-step forms, identify drop-off points
• Route lead data to HubSpot, Salesforce, or your CRM with full source attribution

Set Up Lead Tracking →

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🤝 Affiliate Marketing Integrations

Data Captured: Product data (offer ID, payout, commission), Event data (clicks, conversions, refunds), Attribution data (SubIDs s1-s5, transaction IDs, affiliate network metadata)

Why It Matters: Browser restrictions and redirect delays kill 20-30% of your tracked clicks. Lost SubIDs mean you can't calculate true EPC by traffic source, campaign, or creative. You're buying traffic blind, unable to identify which keywords and audiences drive profitable conversions vs. junk clicks that cost more than they earn.

How AnyTrack Helps: Redirectless tracking captures every click and passes SubIDs (s1-s5) through the entire funnel without redirect delays. When your affiliate network fires a postback, AnyTrack matches the conversion back to the exact campaign, keyword, and creative that drove it. Server-side sync sends network conversions to Facebook Ads and Google Ads with payout values for true ROI optimization.

Primary Platforms: ClickBank, MaxBounty, Impact, ShareASale, CJ Affiliate, FlexOffers, custom affiliate networks via postback

Setup Method: Postback URL configuration (1-3 minutes). Get your postback URL from AnyTrack, add to network settings with SubID parameters.

Key Benefits:

• Calculate true EPC by traffic source—know exactly which campaigns, keywords, and creatives drive profitable conversions
• Compare ad spend to affiliate payouts at the campaign level for accurate ROI calculation
• Track performance across ClickBank, MaxBounty, Impact, and other networks in one dashboard
• Optimize ad spend by pausing campaigns with negative ROI and scaling winners based on actual commission data

Set Up Affiliate Tracking →

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📢 Ad Platform Integrations

Data Captured: Event data (conversions synced to platforms), Customer data (hashed for Event Match Quality), Product data (for value-based optimization), Performance data (imported from platform APIs)

Why It Matters: Ad platform pixels miss 20-30% of conversions due to browser blocks and iOS restrictions. Algorithms optimize on incomplete data, creating lookalike audiences from partial customer lists and bidding strategies based on under-reported conversion counts. Your campaigns underperform because the AI doesn't see the full picture.

How AnyTrack Helps: Server-side Conversion APIs (CAPI for Facebook, Enhanced Conversions for Google, Events API for TikTok) bypass browser restrictions entirely. AnyTrack sends hashed customer data (email, phone) with every conversion, improving Event Match Quality. Enriched events include revenue, product SKUs, and customer LTV—enabling value-based bidding that optimizes for profit, not just conversion volume.

Primary Platforms: Facebook Ads (CAPI), Google Ads (Enhanced Conversions), TikTok Ads (Events API), Microsoft Ads, Pinterest Ads, Snapchat Ads

Setup Method: OAuth connection (2-5 minutes). Connect your ad account, authorize AnyTrack, configure which events to sync.

Key Benefits:

• Improve Event Match Quality—hashed customer data improves Facebook's ability to match conversions to users
• Enable value-based bidding to optimize for high-LTV customers instead of cheap conversions
• Build lookalike audiences from complete customer lists, not partial pixel data
• See which campaigns drive real revenue with server-side conversion tracking that bypasses browser restrictions

Supported APIs:

• Facebook Conversions API (CAPI) - Setup Guide
• Google Enhanced Conversions - Setup Guide
• TikTok Events API - Setup Guide
• Microsoft Ads Offline Conversions
• Pinterest Conversions API
• Snapchat Conversions API

Connect Ad Platforms →

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Next Steps

Start with your highest-volume platform: Begin with the tool generating the most conversions (Shopify, ClickBank, or Typeform)

Use the integration wizard: Each platform includes a guided setup process in the Integration Catalog

Test thoroughly: Always verify events are flowing correctly in the Event Log before going live

Monitor regularly: Check your Event Logs periodically to ensure data quality and review Campaign Reports

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Pro Tip

Set up your most critical integration first, then gradually add secondary platforms. This approach ensures you maintain tracking continuity while expanding your attribution capabilities. Start with revenue (Shopify, ClickBank), then add ad platforms (Facebook CAPI, Google Enhanced Conversions), then add lead capture (Typeform, CallRail).

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Browse Full Integration Catalog →