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Integrations

AnyTrack integrations connect the platforms where your conversions happen to your reports and your ad platforms. Start here: connect a conversion source, test a conversion, then connect your ad platforms.

Ad platforms optimize on the conversions they receive. AnyTrack integrations collect your sales and leads from the platforms where they happen, and attribute each one to its campaign. On the Starter plan and above, AnyTrack then sends those conversions to your ad platforms.

Two Types of Integration

Section titled “Two Types of Integration”
TypeRoleExamplesWhere you connect it
Conversion sourceSends conversions in to AnyTrackShopify, ClickFunnels, ClickBankIntegrations in the left sidebar
Ad platformReceives conversions from AnyTrackFacebook Ads, Google Ads, TikTok AdsTracking Pixels in the left sidebar

How a Conversion Reaches Your Ad Platform

Section titled “How a Conversion Reaches Your Ad Platform”
  1. A visitor clicks your ad and lands on your website. The Tracking Tag records the session. It gives each tracked event, such as a click on a link, its own Click ID.
  2. The visitor converts on a conversion source, for example a checkout or a form.
  3. AnyTrack receives the conversion with the Click ID and matches it to the ad click. The conversion then shows in your reports.
  4. On the Starter plan and above, AnyTrack sends the conversion to your ad platforms through the Conversion API.

Most conversion sources send conversions server to server, so the conversion does not depend on the visitor’s browser. To learn more, read Server-Side Tracking.

Set Up an Integration

Section titled “Set Up an Integration”

Step 1: Connect a Conversion Source

Section titled “Step 1: Connect a Conversion Source”

Open the page for your type of platform.

eCommerce

Track purchases from Shopify, WooCommerce, SamCart, ThriveCart, and other stores.

Lead Generation

Track leads from ClickFunnels, GoHighLevel, Typeform, Calendly, and other lead tools.

Affiliate Networks

Track commissions from ClickBank, Impact, CJ Affiliate, MaxBounty, and other networks.

Custom Integrations

Track a platform that is not in the Integration Catalog. Requires the Personal plan or higher.

The Integration Catalog lists more than 100 native integrations. The setup method depends on the platform: a webhook, a Postback URL, an API connection, an app, or a plugin. The guide for each platform gives the exact steps.

The Free plan includes one conversion source. The Starter plan and above include unlimited conversion sources.

Step 2: Test a Conversion

Section titled “Step 2: Test a Conversion”
  1. Trigger a test conversion from your website, for example an order or a form submission.
  2. In AnyTrack, click Integrations in the left sidebar.
  3. Select your integration.
  4. Open the Events Log tab.
  5. Verify that the conversion shows the OK status.

If the conversion is missing or shows an error, read Troubleshooting Integrations. For the meaning of each status, read Events Log.

Step 3: Connect Your Ad Platforms

Section titled “Step 3: Connect Your Ad Platforms”

Ad platforms connect in Tracking Pixels, not in the Integration Catalog. Follow the guide for your ad platform: Facebook Ads, Google Ads, TikTok Ads, ChatGPT Ads, Microsoft Ads, Outbrain, or Taboola.

On the Starter plan and above, AnyTrack sends conversions to all seven ad platforms. To send conversions to Google Analytics 4 (GA4), read GA4 Setup. GA4 requires the Personal plan or higher.

Where to Go Next

Section titled “Where to Go Next”

When your first conversion reaches AnyTrack, these pages take you further.

Verify Your Full Setup

Check each step, from the Tracking Tag to your ad platforms and your reports.

Campaign Report

See which campaigns produce your conversions.

Event Attributes

See the customer and product data that a conversion can carry.

Event Mapping

On the Starter plan and above, choose the event name that each ad platform receives.

Frequently Asked Questions

FAQ was last reviewed on 2026-11-13

Which plan do I need for an integration?
Native integrations connect on every plan. The Free plan includes one conversion source, and the Starter plan and above include unlimited conversion sources. To send conversions to ad platforms, you need the Starter plan or higher. Custom integrations require the Personal plan or higher. See Plan Comparison.
Do I need a developer?
No. Native integrations require no coding. A custom integration is a different case: you build it yourself, and AnyTrack does not offer setup support for it.
What if my platform is not in the Integration Catalog?
Build a custom integration with a webhook or a Postback URL. Custom integrations require the Personal plan or higher. To ask for a new native integration, contact support.
Do ad blockers stop my integrations?
An ad blocker does not stop a conversion that travels server to server. An ad blocker can stop the Tracking Tag in the visitor's browser. If the Click ID is missing, AnyTrack tries other identifiers, such as the email address.
How does AnyTrack protect customer data?
AnyTrack hashes customer data, such as email addresses and phone numbers, with SHA-256 before it sends the data to ad platforms. Consent Mode applies the visitor's consent state to the tags that AnyTrack loads in the browser. Consent Mode does not block server-side conversions, such as webhooks and postbacks. AnyTrack uses the visitor's consent state when it sends these conversions to some destinations, such as Microsoft Ads and Google Analytics 4.