Integrations

Introduction

In today’s multi-platform marketing environment, seamless tracking and data consistency are non-negotiable. That’s where AnyTrack integrations come into play. Whether you're managing an online store, generating leads, running affiliate campaigns, or scaling paid traffic, AnyTrack helps unify your data through plug-and-play connections across your stack.

Each integration has its own dedicated setup page, complete with step-by-step instructions and configuration details tailored to the specific tool or platform. Some integrations are enabled via webhooks, postback URLs, APIs, or a WordPress plugin — each with distinct steps. For this reason, it's essential that users follow the instructions provided in the integration’s guide.

Key Integration Features:

• Flexible Tracking Methods
  Depending on the platform, events are captured using webhooks, postback URLs, APIs, or plugins — ensuring compatibility with nearly any stack.

• Event Mapping for Standardization
  Incoming events like signup, formsubmit, or optin are automatically translated into standardized AnyTrack events — such as Lead — for consistency across reports.

• Ad Platform Event Mapping
  Once standardized, events are then mapped to the corresponding ad platform formats:

  • Lead becomes Lead in Facebook Ads,
  • or generate_lead in Google Analytics,
    enabling full-funnel attribution and optimization.

• Integration Event Log
  Each integration includes access to an Event Log, where users can inspect the raw event data received, understand how it's standardized, and see how it's passed along to other connected tools.

🛒 eCommerce Integrations

Explore eCommerce Integrations →

For online retailers, AnyTrack integrates with platforms like Shopify, WooCommerce, and others to provide real-time tracking of product views, cart activity, and purchases. These integrations typically rely on a plugin or API, making setup both quick and flexible.

Use Cases:

• Track revenue by traffic source
• Measure cart abandonment
• Build precise retargeting audiences

🧲 Lead Generation Integrations

Explore Lead Gen Integrations →

If you’re capturing leads via forms, CRMs, or call tracking platforms, AnyTrack ensures that every touchpoint — from first visit to conversion — is captured and attributed. Tools like Typeform, CallRail, and HubSpot can be integrated using webhooks, APIs, or platforms like Zapier.

Use Cases:

• Attribute leads to Google Ads and Facebook campaigns
• Sync CRM or offline leads back to ad platforms
• Track form submissions in real time

🤝 Affiliate Marketing Integrations

Explore Affiliate Integrations →

Affiliate marketers benefit from deep, native integrations with major networks including ClickBank, MaxBounty, and Impact. These integrations use postback URLs for server-to-server conversion tracking, enabling subID tracking, real-time attribution, and automated event syncing — without manual coding.

Use Cases:

• Attribute affiliate conversions to the correct campaign
• Optimize traffic sources based on real ROI
• Maintain conversion tracking across multiple networks

📣 Ads Integrations

Explore Ads Integrations →

To maximize performance, AnyTrack connects with ad platforms like Google Ads, Facebook Ads, TikTok Ads, and Microsoft Ads. These integrations automatically send standardized events to each ad platform, allowing their algorithms to optimize for real conversions — not just clicks.

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Good to know

The setup of each integration within the platform can be done through a wizard, and you can always come back to the documentation to get more granular instructions and related troubleshooting guidelines.

Use Cases:

• Automate event syncing across platforms
• Improve ROAS with accurate, real-time data
• Feed retargeting and lookalike audiences with conversion signals