Integrations

What Are AnyTrack Integrations?

Picture this: A customer sees your Facebook ad, clicks through to your Shopify store, and makes a $100 purchase. AnyTrack automatically captures this entire journey — attributing the sale to your Facebook campaign, sending the conversion back to Facebook to optimize your ads, and logging the revenue in your analytics dashboard. All without any manual work.

AnyTrack integrations are plug-and-play connections that unify your marketing data across platforms. They capture events from your tools — whether it's a Shopify purchase, a Typeform submission, or a ClickBank conversion — and standardize them for consistent tracking and attribution.

Bottom Line Impact: Companies using AnyTrack integrations typically see 25-40% improvement in ROAS within 30 days by feeding real conversion data back to their ad platforms for better optimization.

Core Integration Components

• Multiple Connection Methods: Webhooks, postback URLs, APIs, or WordPress plugins
• Event Standardization: Automatically converts platform-specific events (signup, formsubmit) into standardized AnyTrack events (Lead)
• Ad Platform Mapping: Translates events into each platform's format (Facebook Lead, Google Analytics generate_lead)
• Event Log Access: View raw event data, standardization process, and downstream distribution

🚀 Quick Start: 5-Minute Setup

New to AnyTrack? Get your first integration running in under 5 minutes:

Choose Your Starting Point

Universal Setup Flow

Every integration follows the same 3-step pattern:

1. Connect: Add your platform using webhook, plugin, or API
2. Configure: Map your events to AnyTrack's standard format
3. Verify: Check the Event Log to confirm data is flowing

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Pro Tip: Start with your highest-volume platform (where you get the most conversions) for maximum immediate impact.

Why Use AnyTrack Integrations?

Solve Critical Tracking Challenges

Eliminate Data Silos: Stop juggling multiple tracking systems with inconsistent data formats and attribution models.

Achieve True Attribution: Connect every touchpoint from first visit to final conversion, regardless of the platform involved.

Scale Without Complexity: Add new tools and platforms without rebuilding your entire tracking infrastructure.

Key Business Benefits

• Unified Reporting: All conversion data flows through one system for accurate cross-platform analysis
• Improved ROAS: Feed ad platforms with real conversion data to optimize their algorithms
• Faster Setup: Pre-built integrations eliminate custom development time
• Real-Time Insights: See performance data immediately as events occur

How to Set Up AnyTrack Integrations

Step 1: Choose Your Integration Type

Navigate to the specific integration category that matches your needs:

Step 2: Follow Platform-Specific Setup

Each integration includes a dedicated setup page with step-by-step instructions. The setup method varies by platform:

Step 3: Verify Integration Success

After setup, always verify your integration is working:

1. Check the Event Log: Go to your integration's Event Log to see incoming data
2. Test Real Events: Perform a test action (make a purchase, submit a form)
3. Confirm Standardization: Verify events are being converted to AnyTrack format
4. Monitor Ad Platform Sync: Check that events reach your connected ad platforms

Integration Categories & Use Cases

🛒 eCommerce Integrations

What They Track: Product views, add-to-cart events, purchases, and revenue data

Primary Platforms: Shopify, WooCommerce, BigCommerce

Setup Method: Usually plugin-based for quick installation

Key Use Cases:

• Track revenue by traffic source and campaign
• Measure cart abandonment rates
• Build purchase-based retargeting audiences
• Optimize ad spend based on actual sales data

Set Up eCommerce Tracking →

📋 Lead Generation Integrations

What They Track: Form submissions, phone calls, CRM entries, and lead quality data

Primary Platforms: Typeform, CallRail, HubSpot, Leadpages

Setup Method: Webhook or API connections

Key Use Cases:

• Attribute leads to specific Google Ads and Facebook campaigns
• Sync CRM data back to ad platforms for optimization
• Track multi-step form completions
• Monitor call conversions from paid traffic

Set Up Lead Tracking →

🤝 Affiliate Marketing Integrations

What They Track: Network conversions, commission data, and SubID attribution

Primary Platforms: ClickBank, MaxBounty, Impact, ShareASale

Setup Method: Postback URL configuration

Key Use Cases:

• Attribute affiliate conversions to traffic sources
• Calculate true ROI including commission costs
• Optimize traffic based on network performance
• Track cross-network campaign performance

Set Up Affiliate Tracking →

📢 Ad Platform Integrations

What They Track: Campaign performance, audience optimization signals, conversion events

Primary Platforms: Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads

Setup Method: OAuth connection or pixel integration

Key Use Cases:

• Send conversion events directly to ad platforms
• Improve algorithmic bidding with real data
• Create lookalike audiences from actual customers
• Optimize campaigns for downstream events (not just clicks)

Connect Ad Platforms →

Next Steps

1. Start with your highest-volume platform: Begin with the tool generating the most conversions
2. Use the integration wizard: Each platform includes a guided setup process
3. Test thoroughly: Always verify events are flowing correctly before going live
4. Monitor regularly: Check your Event Logs periodically to ensure data quality

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Pro Tip: Set up your most critical integration first, then gradually add secondary platforms. This approach ensures you maintain tracking continuity while expanding your attribution capabilities.

Need help? Each integration page includes detailed troubleshooting guides and configuration examples specific to that platform.