Learn how to integrate the most popular IncomeAccess-based affiliate programs with AnyTrack and bring your ad targeting to the next level.

What is IncomeAccess?

IncomeAccess is a leading affiliate management platform that powers some of the largest gaming and sports betting affiliate programs. AnyTrack provides ready-to-use integrations for affiliate programs built on the IncomeAccess platform.

All IncomeAccess-based integrations use the same tracking technology, making it easy to work with multiple programs once you understand how one works.

Why Use IncomeAccess Integrations?

Automated Conversion Tracking Receive real-time conversion data from your IncomeAccess affiliate programs directly into AnyTrack without manual reporting.

Optimize Ad Campaigns Send conversion data to Google Ads, Facebook, and TikTok to optimize your campaigns based on actual affiliate performance.

Complete Attribution See which traffic sources, campaigns, and keywords drive the most valuable affiliate conversions.

How IncomeAccess Integrations Work

All IncomeAccess-based integrations follow the same 4-step process:

Visitor Arrives: AnyTrack captures traffic source data when someone lands on your website
Link Click Tracked: When visitors click your affiliate links, AnyTrack:
- Records detailed click data
- Sends events to your tracking pixels
- Adds a unique identifier (click_id) to the link
Conversion Recorded: When visitors convert on the merchant site, IncomeAccess sends conversion data back to AnyTrack in real-time via API
Data Distributed: AnyTrack processes the conversion and sends it to your ad platforms for campaign optimization

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Understanding Tracking Groups
All IncomeAccess programs share the same tracking technology. When manually tagging links, always use data-tracking-group="incomeaccess" regardless of which specific program you're promoting. The specific program name is only used in the AnyTrack catalog for identifying which integration to install.

Available IncomeAccess Integrations

Browse our Integration Catalog for these IncomeAccess-powered programs:

Sports Betting & Casino:

Casino & Gaming:

Lottery & Other:

Setup Overview

Setting up any IncomeAccess integration follows these steps:

1. Install the Integration

Find your specific program in the AnyTrack Integration Catalog, search for the program name, and click Install.

2. Connect Your Account

Most programs require generating a security key in your affiliate dashboard and adding it to AnyTrack. A few programs (like BetMGM Partners) require submitting postback URLs to your affiliate manager.

3. Configure Event Mapping

Choose which conversion events to track and how they map to your ad platform conversion events.

4. Validate Setup

Use the AnyTrack Pixel Helper to verify link tracking, then check the Conversion Event Log to confirm conversions are flowing correctly.

For detailed setup instructions specific to your program, see the individual integration guide.

Using Multiple IncomeAccess Programs

If you're promoting multiple IncomeAccess-based affiliate programs, you'll benefit from the shared technology:

What's the Same:

✅ All use the c subid parameter (except BetMGM which uses tdpeh)
✅ All use incomeaccess tracking group for manual tagging
✅ All use the same security key generation process
✅ All use identical conversion payload structures

What's Different:

⚠️ Each program requires a separate integration installation in AnyTrack
⚠️ Each program has its own affiliate dashboard and security key
⚠️ Event mapping can be customized per program

This means once you've set up one IncomeAccess program successfully, setting up additional programs is much faster.

Common Technical Details

All IncomeAccess integrations share these technical specifications:

Setting	Value	Details
Tracking Group	`incomeaccess`	Use for manual link tagging
Subid Parameter	`c` (usually)	Most programs use `c`, BetMGM uses `tdpeh`
Tracking Method	API Integration	Real-time server-to-server webhooks
Supported Events	Lead, Purchase	Registrations and revenue-generating events
Revenue Tracking	Yes	Commission values included in API data

Prerequisites

Before setting up any IncomeAccess integration:

✅ Install the AnyTrack tracking tag on your website
✅ Have an active affiliate account with your chosen program
✅ Have access to your affiliate dashboard to generate API keys

New to AnyTrack? Start with our Getting Started guide.

Not Finding Your Program?

If the IncomeAccess-based program you need isn't listed:

Check the Integration Catalog - we add new integrations regularly
Visit our Ideas page to upvote existing requests or submit a new one
Contact support if you need priority integration development

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Program-Specific Integrations
Each IncomeAccess integration is configured for a specific affiliate program. While the technology is the same, you cannot use one program's integration for another program. Always install the specific integration for each program you're promoting.

Related Resources

Essential Guides

Install AnyTrack Tag - Set up tracking on your website
AutoTag Explained - Understand automatic link tagging
Tracking Groups (TGID) - Learn about tracking group identifiers
Click ID Overview - Understand unique click identifiers

Monitoring & Support

Conversion Event Log - Monitor conversion data
AnyTrack Pixel Helper - Verify tracking installation
Contact Support - Get help from our team

Advanced Features

Direct Linking Setup - Track direct-to-offer campaigns
Cross-Domain Tracking - Track across multiple domains