Retreaver Call Tracking integration
Introduction
Integrating AnyTrack with Retreaver offers a sophisticated solution for tracking phone call conversions and events from your marketing campaigns. This setup involves capturing interactions when a user views a dynamically loaded phone number on a landing page and then tracking subsequent phone call conversions.
The integration process involves:
- Pageview Tracking: Attaching an
atclid
parameter to the dynamically loaded phone number on the landing page. - Data Passing: Sending the AnyTrack
atclid
to Retreaver. - Custom Server-Side Integration: Creating a custom integration in AnyTrack to map standard parameters to Retreaver's webhook or postback URL.
Prerequisites
- An active AnyTrack account.
- A Retreaver account with call tracking configured.
- Familiarity with JavaScript and webhooks/postback URLs.
- Access to Retreaver technical documentation.
Steps for Integration
Step 1: Implement Pageview Tracking with atclid
atclid
- Implement AnyTrack Tag: Ensure the AnyTrack JavaScript tag is installed on your landing pages.
AnyTrack(function () {
var atclid = AnyTrack('atclid');
});
- Attach
atclid
to Phone Number: Modify the script that dynamically loads the phone number on the page to include theatclid
parameter from AnyTrack. This parameter should be appended to the phone number as a query parameter or in a format that Retreaver can recognize and process.
Step 2: Pass AnyTrack atclid to Retreaver
- Retrieve atclid: Extract the AnyTrack
atclid
using JavaScript. - Pass atclid to Retreaver: Use the appropriate method to send this
atclid
to Retreaver's system.
Step 3: Create a Custom Server-Side Integration in AnyTrack
- Set Up Webhook/Postback URL: Configure a webhook or postback URL in AnyTrack to correspond with Retreaver's system.
- Map Parameters: Ensure AnyTrack's parameters are correctly mapped to Retreaver's webhook or postback URL requirements.
Validation Steps
- Check Pageview Tracking: Verify that the
atclid
parameter is correctly attached to the phone number and is being tracked. - Verify
atclid
Transfer: Confirm the accurate transmission of the AnyTrackatclid
to Retreaver. - Monitor Data Flow: Ensure accurate data transmission from Retreaver to AnyTrack, and subsequently to your ad platforms.
References:
- Leverage the PageView
atclid
parameter. - Create a custom integration in Anytrack.
- Working with webhooks.
- Standard Events parameters and attributes.
Updated 10 months ago