Retreaver Call Tracking

Integration Overview

Integrating AnyTrack with Retreaver enables tracking of phone call conversions from your marketing campaigns. Capture interactions when a user views a dynamically loaded phone number on a landing page and track subsequent phone call conversions.

The integration involves three steps:

1. Attach an atclid parameter to the dynamically loaded phone number on the landing page (Pageview Tracking)
2. Send the AnyTrack atclid to Retreaver (Data Passing)
3. Create a custom integration in AnyTrack to map standard parameters to Retreaver's webhook or postback URL (Custom Server-Side Integration)

Prerequisites

• Active AnyTrack account
• Retreaver account with call tracking configured
• Familiarity with JavaScript and webhooks/postback URLs
• Access to Retreaver technical documentation

Setup Steps

Step 1: Implement Pageview Tracking with atclid

1. Install the AnyTrack JavaScript tag on your landing pages

AnyTrack(function () {
    var `atclid` = AnyTrack('`atclid`');
});

2. Modify the script that dynamically loads the phone number to include the atclid parameter. Append it as a query parameter in a format Retreaver recognizes.

Step 2: Pass AnyTrack atclid to Retreaver

1. Extract the AnyTrack atclid using JavaScript
2. Send this atclid to Retreaver's system using the appropriate method

Step 3: Create a Custom Server-Side Integration in AnyTrack

1. Configure a webhook or postback URL in AnyTrack for Retreaver
2. Map AnyTrack parameters correctly to Retreaver's webhook or postback URL requirements

Validation Steps

1. Verify the atclid parameter is correctly attached to the phone number and being tracked
2. Confirm accurate transmission of the AnyTrack atclid to Retreaver
3. Ensure accurate data transmission from Retreaver to AnyTrack, then to your ad platforms

Related Resources

• Leverage the PageView atclid parameter
• Create a custom integration in AnyTrack
• Working with webhooks
• Standard Events parameters and attributes