How to do affiliate marketing on Google Ads
Learn how to do affiliate marketing on Google Ads with this step-by-step guide. Discover what data to track, how to structure campaigns, and more.
- Sign up for an AnyTrack account: To use AnyTrack for tracking conversions, you'll first need to sign up for an account at https://anytrack.io/
- Once you've done that, log in to your account.
- Add your website: In the AnyTrack dashboard, click on "Add New Site" and enter your website's details, including the domain and name.
- Install the AnyTrack Tag: Once your website is added, you'll be provided with an AnyTrack Tag.
<!-- AnyTrack Tracking Code -->
< script > ! function(e, t, n, s, a) {
(a = t.createElement(n)).async = !0, a.src =
"https://assets.anytrack.io/xxx.js", (t = t
.getElementsByTagName(n)[0]).parentNode.insertBefore(a, t), e[
s] = e[s] || function() {
(e[s].q = e[s].q || []).push(arguments)
}
}(window, document, "script", "AnyTrack"); < /script>
< !-- End AnyTrack Tracking Code -->
- Install this code on your website, preferably in the head section of your site's HTML, to enable tracking.
- Connect Google Ads: In the AnyTrack dashboard, navigate to the "Ad Pixels" tab and click on "Google Ads."
- Add click browse to authenticate with your Google Ads account
- Then Select the Google Tag you want to connect with.
- Then connect with your Google Ads Account.
- Enable the Conversion API.
- Finally map the conversion events with the Google Conversion Goals.
- Open the Ads Integration Tab and Copy the recommended UTM Tracking template.
- Navigate to your Google Ads account's settings.
- Paste the UTM Tracking template.
Good to know: If you are currently running ads, you'll start seeing your campaign data showing up in your AnyTrack dashboard.
Specific Guidelines for Impact Affiliate Network
- In your AnyTrack dashboard, go to the "Affiliate Networks" tab and click on "Add New Network."
- Search for "Impact" in the list of available networks, then click on Install
- In your AnyTrack dashboard, go to the "Affiliate Networks" tab and click on "Add New Network."
- Search for "Impact" or "Impact Radius" in the list of available networks, and add it to your account.
- Once the network is added, you'll be given a unique postback URL that should look like this:
https://t1.anytrack.io/xxxxx/collect/impact?ActionTrackerName={ActionTrackerName}&CampaignId={CampaignId}&CampaignName={CampaignName}&MediaPartnerId={MediaPartnerId}&MediaPartnerName={MediaPartnerName}&SubId1={SubId1}&SubId2={SubId2}&SubId3={SubId3}&AdId={AdId}&ActionTrackerId={ActionTrackerId}&ActionId={ActionId}&Amount={Amount}&Currency={Currency}&Payout={Payout}&EventDate={EventDate}&Status={Status}&StatusDetail={StatusDetail}&LandingPageUrl={LandingPageUrl}&SharedId={SharedId}&PromoCode={PromoCode}&RefCustomerCountry={RefCustomerCountry}
- Log in to your Impact affiliate account, and navigate to the "Tracking" section.
- Look for the Postback settings, and paste the postback URL and save.
Check out the Impact integration guide for additional details.
Sending Conversions to Google Ads Conversion API
Option 1: Using an existing conversion goal in Google Ads
- Log in to your AnyTrack dashboard and navigate to the "Integrations" tab.
- Click on "Google Ads" and follow the steps to connect your Google Ads account.
You will be prompted to authenticate with your Google Ads account.
- Once connected, enable the Conversion API.
- Now update the conversion mapping the conversion goal you want to track in Google Ads.
- Save your settings.
Option 2: When you need to create a new conversion goal in Google Ads
- Log in to your Google Ads account and go to the "Tools & Settings" menu
- Under the "Measurement" section, click "Conversions."
- Click the "+" button to create a new conversion action.
- Select Website and fill in the required information and select the adequate category.
- Save your new conversion action.
- Next, go back to your AnyTrack dashboard and navigate to the "Tracking Pixel" tab, then click on "Google Ads."
- You should now be able to map the Anytrack conversions to the Google Ads Goals.
Updated 5 months ago