AnyTrack Property

The AnyTrack property is a unique identifier for each website, app, or platform you wish to track. It acts as a hub to collect and process data from multiple sources such as ad networks, affiliate networks, and offline conversions, eCommerce customer journey, website interactions, which are then aggregated and presented in an easy-to-understand and actionable format.

Property ID

Each property has a unique property ID, which you can find by navigating from the AnyTrack dashboard to Property Settings , then use the property selector to select the property, and then click on the Tracking Script tab.

Website Types

You can create an AnyTrack property for various types of websites, including but not limited to:

• E-commerce websites: Online stores or marketplaces selling physical or digital products can use AnyTrack to track user behavior, conversions, and optimize marketing campaigns.
• Content websites: Blogs, news portals, or informational websites can use AnyTrack to track user engagement, analyze content performance, and optimize ad placements or affiliate offers.
• Lead generation websites: Websites focusing on generating leads for businesses, such as service providers, agencies, or B2B companies, can use AnyTrack to track form submissions, calls, and other conversion events.
• Affiliate marketing websites: Websites promoting products or services from other companies in exchange for commissions can use AnyTrack to track clicks, conversions, and optimize their affiliate campaigns.
• Landing pages: Single-page websites designed to drive specific actions, such as product sales, sign-ups, or downloads, can use AnyTrack to track user interactions and conversions to optimize their marketing funnels.
• Online platforms: Websites offering services or tools, such as Software-as-a-Service (SaaS) platforms, online communities, or marketplaces, can use AnyTrack to track user engagement, retention, and conversions.
• Mobile apps or web apps: AnyTrack can also be used to track user behavior, engagement, and conversions in mobile apps or web apps, providing insights to improve user experience and marketing efforts.

Working With Properties

By creating individual properties for your various websites, you ensure that each maintains its own tracking data. This setup allows each website to have dedicated Campaign Reports and Conversions Reports. You can also tailor settings for each property, including timezone, currency, and other specific configurations. After setting up a property, it's essential to verify that the Property Settings are correctly configured.

Create Your First Property

Now that you understand what a property entails, you're ready to:

1. Create a Property.
2. Configure Property Settings.