Custom Affiliate Networks

Track conversions from affiliate networks not in the AnyTrack Integration Catalog. This guide uses Adtraction as a complete example.

Step 1: Research Your Affiliate Network

Collect this information from your affiliate network before setting up tracking:

Step 2: Tag Your Affiliate Links

Add the tracking parameter with the --CLICK-ID-- placeholder to all affiliate links.

Adtraction example:

Original link:

https://adtraction.com/offer123

Tagged link (note the ? for first parameter):

https://adtraction.foo/offer123?epi=--CLICK-ID--

If the URL already has parameters, use & instead:

https://adtraction.foo/offer123?existing=param&epi=--CLICK-ID--

Important: AnyTrack Autotag Feature

AnyTrack's AutoTag feature automatically substitutes the --CLICK-ID-- placeholder with the actual click ID when visitors click your links.

Link Plugin Redirect Considerations

If using link redirect plugins:

• Forward the subid parameter to the destination URL - the redirect must pass through the tracking parameter
• Make the click ID visible on your website - don't embed the --CLICK-ID-- token inside the redirect plugin itself
• The click ID should be visible in the final destination URL that visitors see

Correct redirect setup:

Your page link: yoursite.com/go/offer?epi=--CLICK-ID--
Embedded offer link: adtraction.com/offer123
Final destination after redirect: adtraction.com/offer123?epi=ACTUAL_CLICK_ID

Verify Link Tagging

1. Publish the tagged links on your website
2. Navigate to a page with the links
3. Hover over a link to verify the --CLICK-ID-- placeholder is replaced with an actual click ID value
4. Click the link and confirm the click ID appears in the final destination URL

Step 3: Create Custom Integration

1. Go to Integrations in your AnyTrack dashboard
2. Search and install Custom Integration
3. Fill in the integration details:
   • Name: Adtraction
   • Login URL: https://adtraction.com (optional)
4. Click Next

Configure Postback URL Template

Map Adtraction postback variables to AnyTrack placeholders:

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Enhanced Event Data for Better Attribution

AnyTrack supports additional Event Attributes that can improve your conversion tracking and ad platform integration. If your affiliate network provides any of these parameters in their postback, include them by appending &country=${country}&currency=${currency} after the postback URL provided by AnyTrack.

Geographic Data: country, state, city, zipcode

Transaction Details: currency, transactionId, brand, shippingPrice, taxPrice, timestamp

Product Information: items — array of purchased products with id, name, quantity, price

Ad platforms like Facebook Ads, Google Ads, and TikTok Ads use this data for Event Match Rate optimization. Geographic data is often available to affiliate marketers and improves attribution accuracy.

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Important

The Sub ID/Click ID field must use ${epi} since that's where Adtraction sends the tracking data you passed in your links.

4. Click Save to generate your postback URL

Step 4: Configure Network Postback

1. Copy the generated postback URL from AnyTrack
2. Log into your Adtraction dashboard
3. Find the postback/callback settings
4. Add the AnyTrack postback URL
5. Save the configuration

Step 5: Test Your Setup

Method 1: Test Mode

1. Enable test mode in your funnel settings
2. Click through an Adtraction affiliate link
3. Complete a test conversion
4. Check the Events Log in your custom integration

Method 2: Live Testing

1. Wait for an actual conversion to occur
2. Check the Events Log in your custom integration
3. Verify the conversion data appears correctly

Note: You'll only see conversion events after Adtraction confirms a sale and sends the postback notification.

Understanding Conversion Types

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Conversion Type Detection

AnyTrack automatically determines the conversion type based on the commission value. A Lead event is triggered when commission = 0, and a Purchase event is triggered when commission > 0. This automatic detection categorizes your conversions without manual configuration.

Troubleshooting

No conversions appearing?

• Verify your postback URL is correctly configured in Adtraction
• Check that your links are properly tagged with ?epi=--CLICK-ID--
• Verify the Sub ID mapping uses ${epi}

Conversions missing data?

• Check your postback variable mappings
• Ensure Adtraction is sending all required variables
• Verify variable names match exactly (case-sensitive)

Link redirect issues?

• Ensure redirect plugins forward the epi parameter
• Verify the click ID is visible in the final destination URL
• Don't embed --CLICK-ID-- inside redirect plugin configurations
• Don't use link shorteners
• Don't trigger links using JavaScript

This same process works for any affiliate network that supports postback notifications. Simply replace Adtraction's specific parameters (epi, ${epi}, etc.) with your network's equivalent parameters.