Fix Conversion Tracking Issues

⚠️
Before you troubleshoot
Make sure the Tracking Tag is installed on every page where you send traffic. If you use a free plan, confirm you have not exceeded your monthly session limit.

Conversion Sources

If conversions are missing, triggering errors, or returning unexpected data, start by checking the Event Log in your AnyTrack dashboard. The Event Log shows the raw conversion payload, any errors, and the processing status for each event.

Identify whether the issue affects a native integration (preconfigured in the Integration Catalog) or a custom integration you set up manually. The root causes differ between the two.

Native Integrations

Native integrations are platforms preconfigured in the AnyTrack Integration Catalog. They use standardized Postback URLs and predefined conversion mapping, so data should flow without manual configuration.

The most common native integration error is a missing or unknown click_id. This means AutoTag did not append the AnyTrack click_id to the offer link. Check that your affiliate links use standard a elements and are not hidden behind JavaScript redirects. If AutoTag cannot detect the link, add the --CLICK-ID-- token manually to the URL.

Conversion Data Shows No Error but Is Not Validated

If a conversion appears in the Event Log without an error but is not validated:

Verify the Postback URL in your affiliate network matches the one AnyTrack provides. Update it if they differ.
Copy the Event Reference from the Event Log and contact support with the reference ID.

The Integration Event Logs where you can get the payload reference

No Conversions Arriving

If no conversions appear in the Event Log at all:

Confirm the AnyTrack Postback URL or webhook is set and active in your platform integration settings.
Check that your affiliate network has not paused or reset the postback configuration.

Custom Integrations

Custom integrations use the Custom Integration builder and require manual setup with standard tracking parameters. Because the configuration is manual, errors usually come from incorrect parameter mapping or missing tokens.

Common custom integration errors include missing click_id, wrong conversion attributes, or incorrect Postback URL tokens. Verify that you pass the correct AutoTag subid parameter in the offer link, and that each token in your Postback URL (e.g., {amount}, {transaction_id}) matches the exact field name your platform replaces at conversion time. See Event Attributes for the full list of supported parameters.

Integration Troubleshooting FAQ

FAQ was last reviewed on 2026-03-18

Why is the click_id unknown or missing?

This is the most common error across both native and custom integrations. It means AutoTag did not append the AnyTrack click_id to the offer link. Check that your links use standard a elements and are not behind JavaScript redirects. For custom integrations, verify the subid parameter is mapped correctly. If AutoTag cannot detect the link, add the --CLICK-ID-- token manually.

Why are conversions appearing but not validated?

The Postback URL in your affiliate network or custom integration may not match the one AnyTrack provides. Go to your integration settings, copy the correct Postback URL, and update it in your platform. If the URL is correct, copy the Event Reference from the Event Log and contact support.

Can conversions from before I installed AnyTrack cause errors?

Yes. Conversions from traffic that was not tracked by the Tracking Tag arrive without a click_id and cannot be attributed. This is normal for recently connected integrations. New conversions from tracked traffic will process correctly.

How do I verify my Postback URL is configured correctly?

Open the integration settings in AnyTrack and compare the Postback URL template with your platform configuration. Each token should map to a real value your platform provides. Test with a manual conversion to confirm values populate correctly in the Event Log.

Can I use custom integrations alongside native ones?

Yes. Custom integrations work independently from native ones. Use a custom integration when your platform is not available in the Integration Catalog or when you need a non-standard Postback URL configuration.

Facebook Ads Troubleshooting

Fix common Facebook Ads conversion tracking and Conversion API issues.

Custom Integrations

Set up custom conversion sources with manual Postback URL configuration.