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Advertising Integrations

AnyTrack automates your advertising data collection using both client-side JavaScript Tag and server-side API.

AnyTrack simplifies advertising data collection by automating event tracking across all your ad pixels using both client-side JavaScript tags and server-side APIs. This guide explains how AnyTrack orchestrates your advertising data to maximize conversion tracking accuracy.


📘

Good to know: Client-side and server-side tracking work together seamlessly. Both are interlinked and necessary to accurately track and attribute your conversions across platforms.

How AnyTrack Works

Data Collection

AnyTrack automatically collects first-party data including user sessions, cookies, campaign-specific parameters, and key performance metrics—giving you a complete view of your customer journey.

Automatic Event Tracking

Track critical user interactions automatically without manual configuration. AnyTrack captures:

  • User engagements and interactions
  • Complete eCommerce checkout flows
  • Product clicks and views
  • Form submissions and leads

Server-Side Conversion API

Server-side tracking bypasses ad blockers and browser limitations, ensuring your conversion data reaches ad platforms reliably. This is essential for:

  • Lead generation campaigns
  • eCommerce funnels with complex sales cycles
  • Recurring subscriptions and transactions
  • Affiliate marketing programs
👍

How it works: Configure your ad platform Conversion APIs or postback URLs directly in the AnyTrack dashboard. Simply authenticate via API or add your tracking ID/pixel ID—AnyTrack handles the rest.

Unified Tag Management

AnyTrack acts as a central hub that loads and manages all your ad pixels and tracking snippets. Instead of manually implementing multiple tracking codes, AnyTrack automatically collects event data and synchronizes it across all your connected ad platforms for seamless audience building.

How It Simplifies Your Workflow

When you fire an AnyTrack event (like FormSubmit), it automatically ingests the data and distributes it to all connected ad platforms via their Conversion APIs. This means you only maintain one tracking implementation instead of separate snippets for each platform.

Before & After Comparison

📛 Before AnyTrack

You had to manually implement and maintain separate tracking code for each ad platform:

fbq('track', 'SubmitApplication', {
  content_name: 'Auto Insurance',
  content_category: 'Quote',
  value: 40.00,
  currency: 'USD'
});

gtag('event', 'FormSubmit', {
  'send_to': 'AW-CONVERSION_ID/AW-CONVERSION_LABEL',
  'value': 40.00,
  'currency': 'USD'
});

✅ Now you fire only the AnyTrack snippet, which automatically fires the corresponding events via the Conversion API to all ad platforms connected to your account.

AnyTrack Event Snippet 👇

var click_id = AnyTrack('trigger', 'FormSubmit', {
  value: 40.00,
  currency: 'USD',
  label: 'Auto Insurance',
  form: 'Quote'
});

Event Mapping

With Event Mapping, you can map your own custom events to Facebook, Google, or any other ad network standard events or custom event names.

For example, if you run a coaching business with a long sales process where you have key lifecycle events, you might want to pass events such as:

  • FirstMeeting
  • DemoBooking
  • FirstPurchase
  • Upsell

Predefined UTM Tracking Templates

Use pre-built tracking URL templates that combine standard UTM parameters with platform-specific variables for comprehensive campaign tracking.

utm_source=facebook&utm_medium=cpc&utm_content={{adset.name}}&utm_campaign={{campaign.name}}&utm_term={{ad.name}}&utm_id={{campaign.id}}&ad_id={{ad.id}}&adset_id={{adset.id}}&placement={{placement}}&site_source_name={{site_source_name}}

Custom Conversion Goals

Create conversion goals tailored to your specific business objectives, then automatically synchronize them across all your advertising channels for consistent reporting and optimization.

Enhanced Audience Building

Leverage both on-site and offline conversion data to build sophisticated audiences. Create cross-network audience segments and use any marketing data across multiple ad platforms for more effective targeting.

Platform-Specific Settings

Access advanced configurations for specific platforms including Google Analytics Enhanced eCommerce tracking, Google Ads Enhanced Conversions, and Facebook Custom Conversions.


Updated 2 days ago

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