Fanduel

Fanduel Integration Overview

Fanduel and AnyTrack have partnered to provide a comprehensive conversion tracking solution. With this integration, Fanduel can send its customers' conversion data directly to AnyTrack's platform where it is then forwarded to relevant advertising platforms like Google Ads, Facebook Conversion API, and TikTok API. This ensures that all conversions are tracked accurately so marketers know exactly how their campaigns are performing in real-time. Additionally, with the help of sophisticated analytics tools available on AnyTrack’s dashboard, users can fine-tune their marketing strategies for maximum ROI.

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This article was first published on 2023-04-19 and was last updated on 2023-05-31. If you notice something that is outdated, please suggest an edit.

How does the Fanduel AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your Fanduel affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your pixels and analytics.
3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real-time conversion data through API Integration.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI, and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

The Fanduel API Integration

The API Integration is fully pre-defined and ready to be implemented with your Fanduel account.

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Before you begin

The Fanduel integration requires that the AnyTrack Tracking Tag be in the head section of your website or landing pages. Learn how to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add Fanduel to your AnyTrack Account

1. Go to the Integration Catalog, search for Fanduel.
2. Now click on the Fanduel card and then click on Install.

Step #2: Connect your Fanduel account

1. Follow this link to generate your security key.
2. Generate a new key (if you don’t have one already).
3. Add the following IP addresses: 0.0.0.0/255.255.255.255.
4. Copy the Security Key (ctrl+C).
5. Return to the AnyTrack settings and Paste the Security Key in the field below.
6. Save.

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API).

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since tracking starts when visitors click on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends c & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags Fanduel links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirect plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="incomeaccess" or rel="incomeaccess". More about Tracking Group.
  • Click ID Token: You manually append the subid: &c=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Fanduel account reports and see whether the c parameters are passed to the offer links.

FAQ & Troubleshooting

• Can I import past conversions into AnyTrack?
  No. AnyTrack can only ingest conversions triggered following a visitor session on your website.

• Can I track direct linking campaigns?
  Yes, but this requires a custom setup. Please refer to this article.

• Can I use a different subid parameter than the one predefined by AnyTrack?
  No.

• Can I track conversions without the click_id?
  No. The click_id passed to the Fanduel links is required to track conversions.

• The Conversion Event Name is not what I am expecting, how can I change it?
  You can update the Event Mapping in the Integration page.

Take these steps to troubleshoot errors you encounter in AnyTrack

• General troubleshooting
  • Verify that your tracking tag is set in the head section of your website.
  • If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.