Install AnyTrack Tag

TL;DR

Start your AnyTrack setup

Finish this page knowing exactly how to get AnyTrack installed and your first events verified.

You’ll know it’s working when

• The AnyTrack tag or integration is installed
• Events show up in your AnyTrack reports or Event Log
• You know your next tracking or optimization step

This guide shows how to install the AnyTrack Tracking Tag on your website with Google Tag Manager, a website builder, or custom code.

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New

If you haven’t created your AnyTrack account and Property yet, start with our Getting Started Guide first, then return here for detailed installation instructions.

Overview

The AnyTrack Tracking Tag is a JavaScript snippet that you add to every page of your website. It opens sessions, collects traffic source data such as UTM parameters and ad click IDs, and tracks browser events such as PageView, FormSubmit, and OutboundClick.

AnyTrack uses this data to attribute the conversions your conversion sources send. On Starter and above, AnyTrack also sends those conversions to your connected ad platforms through the Conversion API.

Prerequisites

Before installing AnyTrack on your website, ensure you have:

• Active AnyTrack account with a created Property (Create a Property)
• Website administrator access to add code or install plugins
• Your AnyTrack Property ID (found in Property Settings > Tracking Script tab)
• List of existing tracking tools currently installed on your site

Check for Native Integrations First

Before you use the universal installation methods below, check if your platform has a dedicated integration, such as Shopify, WooCommerce, or HighLevel. Some platforms require their integration.

eCommerce Platforms (Required Integrations)

Platform	Required Integration	Why It’s Required
Shopify	Shopify Integration	Automatic conversion tracking, product data, customer information
WooCommerce	WooCommerce Plugin	Backend conversion tracking, order data, customer profiles
WordPress	WordPress affiliate plugin	If you are an affiliate marketer, you should use the plugin.

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If you run an online store, you must use the dedicated eCommerce integration. Universal installation methods load the Tracking Tag, but they do not collect the standard eCommerce events, product data, or customer information that attribution and ad optimization need.

Website Builders with Native Support

Platform	Dedicated Guide	Benefits
WordPress	WordPress Integration Options	Plugin-based installation, automatic event tracking
ClickFunnels	ClickFunnels Integration	Funnel-specific tracking, conversion optimization
GoHighLevel	HighLevel Integration	Form tracking, workflow integration

When to Use Universal Methods

Continue with the universal installation methods below if your platform is:

• Custom-built websites
• Website builders without native integrations (Wix, Webflow, Squarespace, etc.)
• Content management systems other than WordPress
• Static websites or landing pages

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Universal Installation Methods

Choose the installation method that best fits your technical comfort level and website setup:

Method 1: Google Tag Manager (Recommended for Most Users)

Best for: Professional setups, multiple tracking tools, team collaboration, non-eCommerce sites

Not suitable for: WooCommerce stores (must use WooCommerce plugin instead)

Why Choose GTM?

• Centralized tag management
• No direct code editing required
• Version control and testing capabilities
• Team collaboration features
• Easy to add additional tracking tools later

Option A: Automatic Install from the AnyTrack Wizard (Easiest)

The AnyTrack onboarding wizard can install the Tracking Tag in your GTM container for you. This method requires a GTM container that is already installed on your website. If you do not have one yet, set up GTM first or use one of the other installation methods.

Select Install via Google Tag Manager in the wizard, sign in with the Google account that has access to your GTM container, and choose the GTM account, container, and workspace. AnyTrack adds the Tracking Tag, preconfigured with your Property ID, and publishes the container through the GTM API. No manual GTM configuration is needed.

See the step-by-step guide: Install Automatically from the AnyTrack Wizard.

Option B: Manual Step-by-Step GTM Installation

Use this method if you prefer to configure GTM yourself, or if your Google account does not have permission to publish the container.

1. Access Google Tag Manager

   • Go to Google Tag Manager
   • Create a new container or open your existing one

2. Add AnyTrack Template

   • Click “Tags” → “New”
   • Click “Tag Configuration”
   • Select “Discover more tag types in the Community Template Gallery”
   • Search for “AnyTrack” and select the official template
   • Click “Add to workspace”

3. Configure AnyTrack Tag

   • In Tag Configuration, select “AnyTrack”
   • Enter your Property ID from AnyTrack dashboard
   • Name your tag (e.g., “AnyTrack - All Pages”)

4. Set Trigger

   • Click “Triggering”
   • Select “All Pages” trigger
   • Save the tag

5. Publish Container

   • Click “Submit” → “Publish”
   • Add version notes and publish

6. Install GTM Container on Website

   • Copy your GTM container code
   • Add it to your website’s <head> section (or use your platform’s GTM integration)

Verification for GTM

• Use AnyTrack Pixel Helper to verify tag loading
• Check GTM Preview mode to confirm that the AnyTrack tag triggers on every page
• Open the Conversions Report and confirm that PageView events arrive

Complete GTM Guide: Google Tag Manager Integration

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Method 2: Website Builder Manual Installation

Best for: Website builders, simple sites, users comfortable with basic code placement

Supported platforms: Wix, Webflow, Squarespace, Carrd, Leadpages, and most website builders

Step-by-Step Manual Installation

1. Get Your Tracking Script
   • Log into AnyTrack dashboard
   • Navigate to Property Settings → Tracking Script tab
   • Copy your unique tracking script

2. Find Code Injection Area

   Platform-Specific Locations:

   Platform	Location	Instructions
   Wix	Settings → Marketing Tools → Custom Code	Paste in “Head” section, apply to “All Pages”
   Webflow	Project Settings → Custom Code	Paste in “Head Code” field
   Squarespace	Settings → Advanced → Code Injection	Paste in “Header” field
   Carrd	Site Settings → Code → Head	Available in Pro plans only
   Leadpages	Page Settings → Tracking Codes	Add to each page individually

3. Paste Tracking Script

   • Place the script in the <head> section
   • Apply to all pages (site-wide setting when available)
   • Save and publish changes

Example Tracking Script

<script>
! function(e, t, n, s, a) {
  (a = t.createElement(n)).async = !0,
    a.src = "https://assets.anytrack.io/XXXXXXXXX.js",
    (t = t.getElementsByTagName(n)[0]).parentNode.insertBefore(a, t),
    e[s] = e[s] || function() {
      (e[s].q = e[s].q || []).push(arguments)
    }
}(window, document, "script", "AnyTrack");
</script>

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Script

Never edit the tracking script content. Each script contains a unique identifier specific to your Property. Always copy the complete script from your AnyTrack dashboard.

Verification for Manual Installation

• Open your website in a private/incognito window
• Install and use AnyTrack Pixel Helper Chrome Extension
• Check that the extension icon turns blue (indicating AnyTrack is detected)
• Open the Conversions Report and confirm that PageView events arrive

Complete Website Builder Guide: Website Builders Integration

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Method 3: Direct Code Installation

Best for: Custom websites, full control environments, developers

Technical requirement: Direct access to website’s HTML files or theme files

Step-by-Step Direct Installation

1. Access Website Files

   • Via FTP, hosting control panel, or CMS theme editor
   • Locate the main template file (usually header.php, index.html, or main template)

2. Locate the <head> Section

   • Find the opening <head> tag
   • Place cursor just after <head> or before </head>

3. Insert Tracking Script

   • Paste your complete AnyTrack tracking script
   • Ensure it loads on all pages of your website

4. Save and Test

   • Save file changes
   • Clear any caching
   • Test using verification steps below

Custom Implementation Notes

• Single Page Applications (SPA): May require additional configuration for route changes. See Single Page App Tracking.
• Server-Side Rendering: Ensure script loads in browser environment
• Content Security Policy: Add AnyTrack domains to CSP if applicable

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Post-Installation Verification & Testing

Regardless of installation method, always verify your setup:

1. Install AnyTrack Pixel Helper

• Add AnyTrack Pixel Helper Chrome Extension
• Visit your website
• Confirm extension icon turns blue
• Click extension to view tracking details

2. Check the Conversions Report

• Open the Conversions Report in the AnyTrack Dashboard
• Browse your website in another tab
• Confirm that PageView events arrive in near real time

3. Test Different Pages

• Visit multiple pages on your website
• Confirm tracking works across your entire site
• Test on mobile devices if applicable

Common Issues & Solutions

Issue	Cause	Solution
Extension doesn’t turn blue	Script not loading	Check code placement, clear cache
Intermittent tracking	Caching issues	Clear website and browser cache
Mobile not tracking	Responsive template issues	Test on actual mobile devices
No data in dashboard	Incorrect Property ID	Verify Property ID matches dashboard

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Critical Next Steps

1. Remove Duplicate Pixels After You Verify Delivery

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Keep your existing pixels until AnyTrack delivers. Do not remove an ad platform pixel before you verify that AnyTrack sends conversions to that platform. On the Free plan, AnyTrack does not send conversions to ad platforms, so keep your existing pixels. See the plan comparison.

AnyTrack loads the pixels of your connected ad platforms. On Starter and above, after you verify delivery to a platform, remove the direct installations that send the same conversions to it. Direct installations of the same pixel cause duplicate events, poor match rates, and inaccurate attribution. Step 7 of the Setup Guide gives the full procedure.

Direct installations to remove after verification:

• Facebook Pixel (Meta Pixel) code installed directly on the site
• Google Analytics tags installed directly on the site, if you use the AnyTrack GA4 integration
• Other conversion tags of ad platforms that you connected in AnyTrack
• Plugins that install their own pixel, such as Facebook for WooCommerce

2. Finish the Setup

The Tracking Tag collects clicks and browser events. To track and attribute conversions, finish Steps 3 to 5 of the Setup Guide:

• Add the UTM tracking template to your ads.
• Connect your ad platforms. On Starter and above, AnyTrack sends them conversions through the Conversion API.
• Connect your conversion sources from the Integration Catalog.

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Advanced Configuration Options

Cross-Domain Tracking

If your website spans multiple domains (e.g., separate checkout domain):

• Cross-Domain Tracking setup guide

Custom Event Tracking

For tracking specific actions beyond standard events:

• Custom Events
• External ID as Click ID
• AnyTrack Click ID Guide

AutoTrack & AutoTag Features

Understanding automatic tracking capabilities:

• AutoTrack: Automatically tracks form submissions and outbound clicks
• AutoTag: Automatically adds tracking parameters to affiliate and external links
• Learn more about the AnyTrack Tag

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Troubleshooting & FAQ

Tag Not Loading Issues

Symptoms: AnyTrack Pixel Helper doesn’t detect tag, no data in dashboard

Solutions:

1. Check script placement: Must be in <head> section, not <body>
2. Clear all caches: Website cache, CDN cache, browser cache
3. Verify Property ID: Ensure ID in script matches your AnyTrack Property
4. Check for JavaScript errors: Use browser developer tools console
5. Test in incognito mode: Rules out browser extension conflicts

Conflicts with Existing Tracking

Symptoms: Inconsistent data, duplicate events in ad platforms

Solutions:

1. Remove duplicate pixel installations: On Starter and above, after you verify AnyTrack delivery, remove direct installations of the same ad platform pixel. On Free, keep them.
2. Disable conflicting plugins: Temporarily disable to identify conflicts
3. Check GTM container: Ensure no duplicate AnyTrack tags
4. Review Meta Events Manager: Confirm that each conversion event comes from one source

Browser Privacy Settings Impact

Symptoms: Reduced tracking in certain browsers (Safari, Brave, Firefox)

Understanding:

• Privacy-focused browsers can block client-side tracking
• This affects all tracking platforms, not just AnyTrack
• Server-side conversion tracking (via integrations) remains unaffected

When to Contact Support

Contact AnyTrack Support if:

• Tag appears to load but no data in dashboard after 24 hours
• Receiving error messages in browser console
• Platform-specific installation issues
• Integration conflicts you can’t resolve
• Custom implementation requirements

Before contacting support:

• Complete all verification steps in this guide
• Test in multiple browsers and devices
• Check browser developer console for errors
• Note your website platform and any error messages

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Next Step

Once the Tracking Tag loads on every page, connect your ad platforms and conversion sources. The Setup Guide walks you through both.

Keep going

Start tracking now

Create your free account and continue with the complete setup guide.

Start Tracking Free Open setup guide