BetAmerica

Set up BetAmerica affiliate tracking with AnyTrack to optimize your sports betting affiliate campaigns.

What is the BetAmerica Integration?

The BetAmerica integration connects your affiliate marketing campaigns with AnyTrack's conversion tracking system. This integration automatically captures visitor data, tracks affiliate link clicks, and records conversions from BetAmerica offers.

Why Use This Integration?

Track Every Conversion Get complete visibility into your affiliate performance with real-time conversion data from BetAmerica to AnyTrack.

Optimize Ad Campaigns Feed accurate conversion data to Google Ads, Facebook Ads, and TikTok Ads for automatic campaign optimization.

Maximize ROI Make data-driven decisions with detailed attribution reports showing which traffic sources generate the most valuable conversions.

How the Integration Works

The 4-Step Process

  1. Visitor Arrives: AnyTrack captures traffic source data and visitor information when someone lands on your website.

  2. Link Click Tracked: When visitors click your BetAmerica affiliate links, AnyTrack:

    • Records detailed click data
    • Sends events to your tracking pixels
    • Adds a unique identifier (click_id) to the link
  3. Conversion Recorded: When visitors convert on BetAmerica, the platform sends conversion data back to AnyTrack in real-time.

  4. Data Distributed: AnyTrack processes the conversion and sends it to your ad platforms (Google Ads, Facebook Ads, TikTok Ads) for campaign optimization.

Integration Details

SettingValuePurpose
Tracking GroupincomeaccessActivates automatic link tagging for BetAmerica links
Subid ParametercPasses the unique click identifier to track conversions back to the original click
MethodAPI IntegrationReal-time data connection between BetAmerica and AnyTrack
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About Tracking Groups

All IncomeAccess-powered programs use the same tracking technology. When manually tagging links, always use data-tracking-group="incomeaccess" regardless of which specific program you're promoting.

Tracked Events

EventWhen It TriggersData Source
OutboundClickVisitor clicks a BetAmerica offer linkAnyTrack tracking tag
LeadFree registration completed on BetAmericaDirect API from BetAmerica
PurchaseCommission generated from user activityDirect API from BetAmerica
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Prerequisites

Before setting up BetAmerica, ensure you have:

  • AnyTrack tracking tag installed in your website's <head> section (Installation Guide)
  • Active affiliate account with BetAmerica
  • Access to your BetAmerica affiliate dashboard

Setup Instructions

Step 1: Install the Integration

  1. Go to your AnyTrack Integration Catalog
  2. Search for "BetAmerica"
  3. Click the BetAmerica card
  4. Click Install

Step 2: Generate Security Key

To connect your BetAmerica account to AnyTrack:

  1. Log into your BetAmerica affiliate dashboard
  2. Navigate to Settings > API or Security Keys
  3. Click Generate New Key
  4. Set IP whitelist to 0.0.0.0/0 (allows AnyTrack's servers to receive conversions)
  5. Copy the security key
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Why whitelist all IPs?

AnyTrack's servers use dynamic IP addresses, so whitelisting all IPs ensures conversions are always received. This is a standard configuration for webhook-based integrations.

Step 3: Add Security Key to AnyTrack

  1. Return to AnyTrack integration settings
  2. Paste your security key in the designated field
  3. Click Save

Validate Your Setup

Check Link Tracking

Your affiliate links need proper tracking data tags. AnyTrack handles this automatically through AutoTag.

AutoTag Methods:

  • Automatic (Recommended): AnyTrack finds and tags BetAmerica links automatically
  • AutoScan: Works with redirect plugins by scanning and tagging embedded links
  • Manual: Add tracking attributes using data-tracking-group="incomeaccess" or append &c=--CLICK-ID-- to links

Manual Link Example:

<a href="https://example.foo/goto/betamerica" data-tracking-group="incomeaccess">
  BetAmerica Offer
</a>

Verify Link Tagging:

  1. Add a BetAmerica affiliate link to your website
  2. Hover over the link or inspect it in browser developer tools
  3. Confirm the c=[click_id] parameter is added automatically

Verify Conversions

Check your conversion tracking by either:

  • Waiting for a natural conversion
  • Creating a test conversion yourself

Then inspect the conversion logs in your AnyTrack dashboard to confirm data flows correctly.

Sample Conversion Data:

{
  "netrevenue": "2.55",
  "affcustomid": "QfdSVGM3YZTZjwj0DElkDFYFBbgendJlTZ",
  "activedays": "1",
  "totalcommission": "1.02",
  "bannerid": "1195",
  "creativename": "Text_Link_WH_Sport",
  "clicks": "0"
}

What to Expect After Setup

Timeline

Real-Time Tracking:

  • Immediate: Link clicks appear as OutboundClick events in AnyTrack (visible within seconds)
  • Real-time conversions: Conversion data flows from the affiliate program to AnyTrack and then to your connected ad platforms in real-time
  • Validation timeframe: Depending on your traffic volume, you can validate the integration within minutes to hours (not days)
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Quick Validation Tip

For instant validation, connect Google Analytics 4 and use the Debug View to see events flowing in real-time as you test clicks and conversions.

Where to Check

  1. Link tracking: Use the AnyTrack Pixel Helper extension on your website
  2. Conversions: Check the Conversion Event Log in your AnyTrack dashboard
  3. Attribution: View Attribution Reports in your dashboard
  4. Real-time validation: Connect Google Analytics 4 and use Debug View to see events in real-time

If You Don't See Data

If conversions don't appear within a few hours of active traffic:

  1. Review the Conversion Event Log for errors
  2. Verify the c parameter appears in your BetAmerica dashboard reports
  3. Follow troubleshooting steps below

Common Questions

Can I import past conversions?

No. AnyTrack only tracks conversions that happen after a visitor clicks through your website with the tracking tag installed. Past conversions cannot be imported because they lack the required click_id to connect them to traffic sources.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Direct linking to BetAmerica offers (without a landing page) needs special configuration. See our direct linking guide for details.

Can I use a different subid parameter?

No. The IncomeAccess platform expects the c parameter that AnyTrack provides. Using a different parameter will prevent conversions from being tracked back to the original click.

What if conversions don't have a click_id?

Conversions without a click_id cannot be tracked. The click_id connects the conversion back to the original website visit and traffic source. Without it, AnyTrack cannot attribute the conversion correctly.

Learn more about click IDs

Troubleshooting

Step 1: Verify Your Basic Setup

Check Tracking Tag Installation

  1. Install the AnyTrack Pixel Helper Chrome Extension
  2. Visit your website
  3. Verify the extension icon turns blue (indicating AnyTrack tag is detected)
  4. If the icon doesn't turn blue, review tag installation

Verify Security Key is Valid

  1. Go to your AnyTrack integration settings for BetAmerica
  2. Check for error messages in the integration status
  3. If you see "Api key format is invalid" or similar errors:
    • Log into your BetAmerica affiliate dashboard
    • Generate a new security key
    • Update the security key in AnyTrack settings
    • Click Save
API validation error in AnyTrack dashboard
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Security Key Requirements

  • Set IP whitelist to 0.0.0.0/0 in your affiliate dashboard
  • Copy the complete key without extra spaces
  • Save in AnyTrack before testing

Step 2: Not Getting Any Conversions?

Check Your Integration Settings

  • Verify the integration is active in your BetAmerica affiliate dashboard
  • Confirm you're using the correct AutoTag parameter (c)
  • Check that your security key hasn't expired (if applicable)

Check Your Link Tagging

  • Verify links aren't hidden behind JavaScript or double redirects
  • Ensure links use standard <a> HTML elements
  • Try adding the tracking group manually: data-tracking-group="incomeaccess"

Step 3: Conversions Show Errors?

Most Common Issue: Missing Click ID This happens when AutoTag couldn't add the click_id to your affiliate links.

Solutions:

  • Check if links are behind JavaScript or complex redirects
  • Verify links are in standard HTML format
  • Manually add tracking group attributes to links
  • Ensure your offers only get traffic from pages with the AnyTrack tag installed

Conversions Not Validated?

  • Compare your integration settings with AnyTrack's pre-defined integration
  • Copy the Event Reference from your Conversion Event Log and contact support
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Before Contacting Support

Check the Conversion Event Log to identify specific errors. When contacting support, include:

  • Event Reference ID from any errors
  • Screenshot of your link's HTML code
  • Screenshot of integration error (if any)
  • Your BetAmerica affiliate ID

Related Resources

Essential Setup Guides

IncomeAccess Platform

Monitoring & Troubleshooting

Advanced Setups