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Business Manager Permissions

Grant the Facebook Business Manager admin permissions AnyTrack requires (Business Manager, Ad Account, Dataset or Pixel, and eCommerce Manager for catalog campaigns) so AnyTrack can send conversion data to Facebook through the Conversion API.

AnyTrack needs admin-level access to specific Facebook Business Manager assets to send conversions to Facebook through the Conversion API. This page lists the permissions to grant and how to verify the integration once connected.

Why Permissions Matter

Section titled “Why Permissions Matter”

Proper permissions allow AnyTrack to send server-side conversion data to Facebook via the Conversion API. Without the correct permissions, AnyTrack cannot write conversion events, and your campaigns won’t receive the conversion data needed to optimize bids and build custom audiences.

The permissions below are required at the asset level (Business Manager, Ad Account, Dataset, and eCommerce Manager). Even if you own the Business Manager, you still need to be granted explicit admin access to each asset.

Required Permissions

Section titled “Required Permissions”

To integrate your Facebook account with AnyTrack, you must have admin permissions for each asset you want to connect. Being a business account owner doesn’t automatically grant you asset access.

  • Business Manager
  • An Ad Account
  • A Dataset (formerly called a Pixel)
  • eCommerce Manager (if you run catalog campaigns)
    • Must connect to the same dataset
    • Must connect to the same ad account
Assign admin permissions for each Business Manager asset in Meta Business Settings

Verifying Successful Integration

Section titled “Verifying Successful Integration”

The AnyTrack app appears in the business integration section after connecting AnyTrack with the Conversion API.

AnyTrack listed in the Facebook Business Integrations settings page

Business Manager Permissions FAQ

FAQ was last reviewed on 2026-07-12

Why does AnyTrack need admin access to my Facebook assets?
Admin permissions allow AnyTrack to send server-side conversion data to Facebook through the Conversion API. Without them, AnyTrack cannot write conversion events, and your campaigns will not receive the conversion data needed to optimize bids and build custom audiences.
Which Facebook assets do I need admin permissions for?
You need admin access to the Business Manager, an Ad Account, and a Dataset (formerly called a Pixel). If you run catalog campaigns, you also need admin access to the eCommerce Manager, which must connect to the same dataset and ad account. Owning the business account does not automatically grant asset access.
How do I verify that AnyTrack is connected to my Facebook account?
After connecting AnyTrack with the Conversion API, the AnyTrack app appears in the business integration section of your Facebook settings.
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