Business Manager Permissions

Why Permissions Matter

Proper permissions allow AnyTrack to send server-side conversion data to Facebook via the Conversion API. Without the correct permissions, AnyTrack cannot write conversion events, and your campaigns won't receive the conversion data needed to optimize bids and build custom audiences.

The permissions below are required at the asset level (Business Manager, Ad Account, Dataset, and eCommerce Manager). Even if you own the Business Manager, you still need to be granted explicit admin access to each asset.

Required Permissions

To integrate your Facebook account with AnyTrack, you must have admin permissions for each asset you want to connect. Being a business account owner doesn't automatically grant you asset access.

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Prerequisites

Any user setting up the Facebook Ads integration must be added as an admin to each asset listed below.

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Including financial data:

Add financial data permissions when assigning the user to various assets if you need financial data in reports.

• Business Manager
• An Ad Account
• A Dataset (formerly called Tracking Tag)
• eCommerce Manager (if you run catalog campaigns)
  • Must connect to the same dataset
  • Must connect to the same ad account

Verifying Successful Integration

The AnyTrack app appears in the business integration section after connecting AnyTrack with the Conversion API.

Related Articles

• Install AnyTrack Tag
• Ad Platforms Attribution
• Event Mapping