Caesars Interactive

Caesars Interactive Integration Overview

At Caesars Interactive, we have partnered with AnyTrack to provide our customers with a seamless integration for their digital marketing attribution needs. Our partnership allows us to send conversion data directly from the Caesars platform into AnyTrack, which then forwards it on to platforms like Google Ads, Facebook Conversion API and Tiktok API. This enables marketers at Caesars Interactive to accurately track conversions across multiple channels in real-time and make informed decisions when optimizing campaigns. With this integration, you can now access powerful tracking capabilities that will help ensure maximum ROI from your digital advertising spend!

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This article was first published on 2023-04-19and was last updated on 2023-05-31. If you you notice something that is outdated, please suggest an edit.

How does the Caesars Interactive AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your Caesars Interactive affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your pixels and analytics.
3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through API Integration.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

The Caesars Interactive API Integration

The API Integration is fully pre-defined and ready to be implemented with your Caesars Interactive account.

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Before you begin

The Caesars Interactive integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add Caesars Interactive to your AnyTrack Account

1. Go to the Integration Catalog, search for Caesars Interactive.

2. Now click on the Caesars Interactive cardand then Click on Install.

Step #2: Connect your Caesars Interactive account

1. Follow this link to generate your security key.
2. Generate a new key (if you don’t have one already)
3. Add the following IP addresses: 0.0.0.0/255.255.255.255
4. Copy the Security Key (ctrl+C)
5. Return to the AnyTrack settings and Paste the Security Key in the field below
6. Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

🔥

Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends c & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags Caesars Interactive links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="incomeaccess" or rel="incomeaccess". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &c=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Caesars Interactive account reports and see whether the c parameters are passed to the offer links.

Here is an example of how you would manually update links from incomeaccess:

<a href="https://example.foo/goto/caesars-interactive" data-tracking-group="incomeaccess">Hover on theCaesars Interactive Demo   
Link to see the AnyTrack `click_id`</a>

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Tracking Group

Tracking Group refers to the integration technology. For example, Caesars Interactive Tracking Group tracking group is incomeaccess and ClickBank is clickbank. The Tracking Group

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Caesars Interactive conversion payload example

```json
{
  "netrevenue": "2.55",
// The AnyTrack Click ID as it should appear in the converwsion payload.
  "affcustomid": "QfdSVGM3YZTZjwj0DElkDFYFBbgendJlTZ",
  "activedays": "1",
  "prod4bets": "1",
  "revsharecommission": "1.02",
  "rowid": "1",
  "currencysymbol": "GBP",
  "activeaccounts": "1",
  "totalrecords": "10",
  "bannerid": "1195",
  "purchases": "0",
  "prod4wagers": "3",
  "creativename": "Text_Link_WH_Sport",
  "avgactivedays": "1",
  "netbets": "1",
  "prod1commission": "-0.18",
  "prod4netrevenue": "3",
  "totalcommission": "1.02",
  "wageraccountcount": "1",
  "netwagers": "3",
  "totalcpacommission": "0",
  "prod4commission": "1.2",
  "netrevenueplayer": "2.55",
  "bannertype": "Text Links",
  "cpacommissioncount": "0",
  "prod1netrevenue": "-0.45",
  "clicks": "0"
}

***

## FAQ & Troubleshooting

- ### Can I import past conversions into Anytrack?
  No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.
- ### Can I track direct linking campaigns?
  Yes, but this requires a custom setup. Please refer to this [article](deeplink).
- ### Can I use a different `subid` parameter than the one predefined by AnyTrack?
  No.
- ### Can I track conversions without the `click_id`?
  No. The `click_id` passed to the Caesars Interactive links is required to track conversions.
- ### The Conversion Event Name is not what I am expecting, how can I change it?
  You can update the Event Mapping in the Integration page.


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## Take these steps to troubleshoot errors you encounter in AnyTrack

- ### General troubleshooting
  - [ ] Verify that your tracking tag is set in the `head` section of your website.
  - [ ] If you're on the free plan, verify that you didn't reach the monthly traffic limit and [upgrade](https://dashboard.anytrack.io/billing) if needed.
- ### Conversion sources
  When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.

> 🚧 
> 
> Before you reach out to the tech support, please inspect the [conversion log](integration-event-log) to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

- ### Native integrations
  Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.  
  The most common error is that the `click_id` is unknown or missing. It happens when AutoTag could not be activated.
  - [ ] Check that your links are not hidden behind some javascripts or double redirects.
  - [ ] Check that the links are in a standard `a` element.
  - [ ] Try to manually set the tracking group attribute (check the integration guidelines).
  - [ ] Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn't set.
  - [ ] If you just installed AnyTrack, errors might be  from traffic that wasn't tracked by AnyTrack.
  - #### Conversion data doesn't trigger an error 🔴, but is not validated 🟢:
    - [ ] Check that the API Integration you've set in the integration matches the pre-defined API Integration we provide.
    - [ ] Copy the Event Reference from the Conversion Event Log and contact the [support](contact-support).
  - #### You're not getting any conversions:
  - [ ] Check that the API Integration is set and active in your platform.
  - [ ] Check that you're passing the correct AutoTag `c` parameter to the offer link.
  - [ ] Check that the Postback URL is correctly inserted in the custom integration.