Track Conversions & Improve ROAS with Caesars Interactive & AnyTrack

What is the Caesars Interactive Integration?

The Caesars Interactive integration connects your affiliate marketing campaigns with AnyTrack's conversion tracking system. This integration automatically captures visitor data, tracks affiliate link clicks, and records conversions from Caesars Interactive offers.

Why Use This Integration?

Track Every Conversion
Get complete visibility into your affiliate performance with real-time conversion data from Caesars Interactive to AnyTrack.

Optimize Ad Campaigns
Feed accurate conversion data to Google Ads, Facebook, and TikTok for automatic campaign optimization.

Maximize ROI
Make data-driven decisions with detailed attribution reports showing which traffic sources generate the most valuable conversions.

How the Integration Works

The 4-Step Process

Visitor Arrives: AnyTrack captures traffic source data and visitor information when someone lands on your website.
Link Click Tracked: When visitors click your Caesars Interactive affiliate links, AnyTrack:
- Records detailed click data
- Sends events to your tracking pixels
- Adds a unique identifier (click_id) to the link
Conversion Recorded: When visitors convert on Caesars Interactive, the platform sends conversion data back to AnyTrack in real-time.
Data Distributed: AnyTrack processes the conversion and sends it to your ad platforms (Google Ads, Facebook, TikTok) for campaign optimization.

Integration Details

Setting	Value	Purpose
Tracking Group	`caesars-interactive`	Activates automatic link tagging for Caesars Interactive links
Subid Parameter	`c`	Passes the unique click identifier to track conversions back to the original click
Method	API Integration	Real-time data connection between Caesars Interactive and AnyTrack

Tracked Events

Event	When It Triggers	Data Source
OutboundClick	Visitor clicks a Caesars Interactive offer link	AnyTrack tracking tag
Lead	Free registration completed on Caesars Interactive	Direct API from Caesars Interactive
Purchase	Commission generated from user activity	Direct API from Caesars Interactive

Setup Instructions

Step 1: Install the Integration

Go to your AnyTrack Integration Catalog
Search for "Caesars Interactive"
Click the Caesars Interactive card
Click Install

Step 2: Connect Your Account

Get Your Security Key
- Visit Caesars Interactive Partners
- Generate a new security key (or use existing)
- Add IP address: 0.0.0.0/255.255.255.255
- Copy the security key
Add Key to AnyTrack
- Return to AnyTrack settings
- Paste your security key
- Click Save

Step 3: Configure Event Mapping

Event Mapping lets you choose which conversions to track and how to send them to your ad platforms (like Facebook Conversion API).

Review the default mapping and adjust based on your campaign goals.

Validate Your Setup

Check Link Tracking

Your affiliate links need proper tracking data tags. AnyTrack handles this automatically through AutoTag.

AutoTag Methods:

Automatic (Recommended): AnyTrack finds and tags Caesars Interactive links automatically
AutoScan: Works with redirect plugins by scanning and tagging embedded links
Manual: Add tracking attributes using data-tracking-group="caesars-interactive" or append &c=--CLICK-ID-- to links

Manual Link Example:

<a href="https://example.foo/goto/caesars-interactive" data-tracking-group="caesars-interactive">
  Caesars Interactive Offer
</a>

Hover to see the AnyTrack click_id added automatically

Verify Conversions

Check your conversion tracking by either:

Waiting for a natural conversion
Creating a test conversion yourself

Then inspect the conversion logs in your AnyTrack dashboard to confirm data flows correctly.

Sample Conversion Data:

{
  "netrevenue": "2.55",
  "affcustomid": "QfdSVGM3YZTZjwj0DElkDFYFBbgendJlTZ",
  "activedays": "1",
  "totalcommission": "1.02",
  "bannerid": "1195",
  "creativename": "Text_Link_WH_Sport",
  "clicks": "0"
}

❗️
Required Setup
The Caesars Interactive integration requires the AnyTrack tracking tag in your website's <head> section. Install the AnyTrack Tag first if you haven't already.

Common Questions

Can I import past conversions?

No. AnyTrack only tracks conversions that happen after a visitor clicks through your website with the tracking tag installed.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. See our direct linking guide for details.

Can I use a different subid parameter?

No. You must use the c parameter that AnyTrack provides. Caesars Interactive expects this specific format.

What if conversions don't have a click_id?

Conversions without a click_id cannot be tracked. The click_id connects the conversion back to the original website visit and traffic source.

Troubleshooting

Not Getting Any Conversions?

Check Your API Integration

Verify the API integration is active in your Caesars Interactive account
Confirm you're using the correct AutoTag parameter (c)
Ensure your postback URL is correctly configured

Check Your Links

Verify the AnyTrack tracking tag is in your website's <head> section
Check that links aren't hidden behind JavaScript or double redirects
Ensure links use standard <a> HTML elements
Try adding the tracking group attribute manually: data-tracking-group="caesars-interactive"

Conversions Show Errors?

Most Common Issue: Missing Click ID This happens when AutoTag couldn't activate on your links.

Solutions:

Check if links are behind JavaScript or complex redirects
Verify links are in standard HTML format
Manually add tracking group attributes to links
Ensure your offers only get traffic from pages with the AnyTrack tag installed
Wait for new traffic if you just installed AnyTrack (old traffic wasn't tracked)

Conversions Not Validated?

Compare your API integration settings with AnyTrack's pre-defined integration
Copy the Event Reference from your Conversion Event Log and contact support

General Troubleshooting

Check that your tracking tag is properly installed in the <head> section
If on the free plan, verify you haven't exceeded monthly traffic limits (upgrade if needed)
Review the conversion log for specific error messages before contacting support

📘
Need Help?
Before contacting support, check your conversion event log to identify specific errors and try the troubleshooting steps above.