Frequently asked questions
Find answers to the most common questions about AnyTrack — from setup and integrations to tracking, attribution, and billing.
Getting Started & Installation
FAQ was last reviewed on 2026-02-20
AnyTrack is a conversion tracking and attribution platform that connects your website, ad platforms, and affiliate networks into a single data pipeline. Once you install the AnyTrack Tag on your website, it automatically captures pageviews, clicks, and conversion events — then distributes that data in real time to your connected ad platforms (Google Ads, Meta, TikTok, etc.) and analytics tools (GA4). This means your ad campaigns get accurate conversion signals for optimization without manual tagging or complex setups. Learn more in What is AnyTrack?
Install the AnyTrack Tag by copying the tracking snippet from your AnyTrack Property and pasting it into your website's
<head> section. The tag works on any website, landing page builder, or CMS. For platform-specific instructions, see the Install AnyTrack Tag guide. If you use Google Tag Manager, follow the GTM installation guide instead.After installing the AnyTrack Tag, use the verification tools to confirm everything is working. Visit your website and check the Integration Event Log in your dashboard — you should see PageView events appearing within seconds. For a full verification walkthrough, follow the Verify your setup guide.
Yes. AnyTrack works with virtually any website or landing page builder that lets you add custom code to the
<head> section. There are dedicated setup guides for platforms like ClickFunnels 2.0, and you can also add the tag through Google Tag Manager. For other website builders, see How to Add AnyTrack to Website Builders.An AnyTrack Property represents a website or tracking project inside your account. Each property has its own unique tracking tag, connected ad pixels, and integration settings. You can create multiple properties to track different websites or business units separately. Learn how to connect your website to get started.
Ad Platform Integrations
FAQ was last reviewed on 2026-02-20
AnyTrack integrates with all major advertising platforms including Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads, Microsoft Ads, Outbrain, Taboola, Pinterest Ads, Reddit Ads, Snapchat Ads, and more. For the full list and setup guides, see Advertising Integrations.
To connect Google Ads, go to your AnyTrack dashboard, navigate to Ads Integrations, and follow the Google Ads setup wizard. AnyTrack sends conversion events directly to Google Ads via server-side API, so your campaigns receive accurate conversion data for Smart Bidding optimization. See the full Google Ads guide for step-by-step instructions.
Connect your Meta Pixel from the Ads Integrations section in your AnyTrack dashboard. AnyTrack sends conversion events to Meta via the Conversions API (server-side), which improves data accuracy and is not affected by browser ad-blockers or iOS restrictions. For setup details and troubleshooting, see the Facebook Ads (Meta Ads) guide. If events aren't showing up, check Facebook Ads Troubleshooting.
Conversion event mapping defines how AnyTrack events (like Purchase, Lead, or AddToCart) are translated into the corresponding events in each ad platform. Proper mapping ensures your ad platforms receive the right conversion signals for campaign optimization. You can customize this mapping for each integration. See Conversion Event Mapping for details.
Ad platforms process conversion data at different speeds. Google Ads can take 1–3 hours, Meta typically shows conversions within minutes but can take up to 24–48 hours for full attribution, and other platforms vary. AnyTrack sends conversion data in real time — the delay is on the ad platform's side. For platform-specific timelines, see Ad Platforms Attribution Delays.
Yes. AnyTrack supports connecting multiple pixels from the same ad platform to a single property. This is useful if you manage multiple ad accounts or need to send conversion data to different pixels based on conversion type. You can configure this from the Ads Integrations section in your AnyTrack Dashboard.
Google Analytics 4 (GA4)
FAQ was last reviewed on 2026-02-20
Connect your GA4 property by adding your GA4 Measurement ID in the AnyTrack dashboard under Ads Integrations. AnyTrack will send conversion and event data to GA4 via the Measurement Protocol (server-side), enriching your analytics with attribution data from all your traffic sources — including affiliate networks. See the GA4 Setup guide for the full walkthrough.
Google Ads and GA4 use different attribution models and data processing methods, so their conversion numbers will often differ. Google Ads optimizes for ad click attribution, while GA4 uses session-based attribution across all traffic sources. AnyTrack sends data to both platforms independently so each receives the signal format it needs. For a detailed comparison, read Google Ads vs Google Analytics 4.
Yes. When AnyTrack sends conversion and event data to GA4, you can use that data to create custom audiences and segments based on user behavior — such as people who completed a purchase, viewed specific pages, or came from a particular affiliate network. These audiences can then be shared with Google Ads for remarketing and lookalike targeting. Then use these GA4 audiences in your Google Ads campaigns for remarketing and lookalike targeting.
Tracking & Attribution
FAQ was last reviewed on 2026-02-20
AnyTrack supports multiple tracking methods to capture conversions across different scenarios: Link Tracking (outbound clicks), Form Tracking (lead submissions), PageView Tracking (page visits and click IDs), Custom Event Tracking (any user-defined action), and Offline Conversion Tracking (server-side postbacks from affiliate networks and CRMs). See the full list under Tracking Methods.
AnyTrack supports cross-domain tracking out of the box. When a user clicks from one domain to another (e.g., from your landing page to your checkout page on a different domain), AnyTrack passes the click ID (
`atclid`) between domains to maintain attribution continuity. You need to add all your domains to your property settings. Make sure to add all your domains in your Property settings to enable cross-domain tracking.Server-side tracking sends conversion data directly from AnyTrack's servers to ad platforms and analytics tools via API — bypassing the browser entirely. This approach is more reliable than browser-based (client-side) tracking because it is not affected by ad blockers, cookie restrictions, or iOS privacy changes. AnyTrack uses server-side tracking for all ad platform integrations by default. Learn more in Server-Side Tracking.
AnyTrack uses first-party click IDs (
`atclid`) to attribute conversions to the correct traffic source. When a visitor lands on your site, AnyTrack captures the click ID and associates it with all subsequent actions (form fills, purchases, etc.). When a conversion occurs — whether on your site or reported by an affiliate network — AnyTrack matches it back to the original click. For details, see AnyTrack Attribution Explained.AnyTrack uses first-party cookies to store the click ID and session data on your domain. Because these are first-party cookies (set on your domain, not a third-party domain), they are not blocked by browsers that restrict third-party cookies. This ensures reliable tracking even as browser privacy policies evolve. This ensures reliable tracking even as browser privacy policies evolve.
AnyTrack mitigates iOS tracking restrictions by using server-side conversion data delivery. Since conversions are sent via API (not through the browser), they are not affected by App Tracking Transparency (ATT) prompts or Safari's Intelligent Tracking Prevention (ITP). For a deeper explanation, see Tracking and Attribution for iOS 14.5.
If conversions aren't appearing in your dashboard, check these common causes: (1) the AnyTrack Tag may not be installed correctly — verify with the setup verification guide, (2) your integration may not be connected or configured properly — check the Integration Event Log, (3) there may be a delay in affiliate network postback reporting. For the full troubleshooting checklist, see Troubleshooting Integrations.
Affiliate & Network Integrations
FAQ was last reviewed on 2026-02-20
AnyTrack connects to affiliate networks via server-side postback URLs. When a conversion occurs on the network side (sale, lead, etc.), the network sends a postback to AnyTrack with the conversion details. AnyTrack then matches that conversion to the original click and distributes it to your connected ad platforms and GA4. See the full list of supported Affiliate Networks.
AnyTrack supports 50+ affiliate networks and platforms out of the box, including MaxBounty, ShareASale, Impact, CJ Affiliates, Awin, ClickBank, Rakuten, Digistore24, and many more. If your network isn't listed, you can set up a Custom Affiliate Network integration.
Yes. AnyTrack integrates with affiliate management platforms including Everflow, CAKE, Tune, Affise, Cellxpert, and others. These integrations let you pull conversion data from your affiliate program into AnyTrack for attribution and ad platform distribution. Browse all options under Affiliate Software.
A postback URL (also called a server-to-server callback) is a URL that an affiliate network calls when a conversion happens. AnyTrack generates a unique postback URL for each network integration — you copy it from your AnyTrack dashboard and paste it into your affiliate network's postback settings. The postback carries conversion details (`revenue`, conversion type, sub IDs) that AnyTrack uses for attribution. Each network guide includes the specific postback setup steps.
eCommerce Tracking
FAQ was last reviewed on 2026-02-20
AnyTrack offers a native Shopify integration that automatically tracks eCommerce events (AddToCart, InitiateCheckout, Purchase) without manual code changes. Install the AnyTrack app from your Shopify admin, connect it to your AnyTrack property, and your store events will flow to all connected ad platforms. Follow the Shopify Integration guide and use the Shopify Integration Checklist to verify everything is working.
Yes. AnyTrack integrates with WooCommerce to track eCommerce conversion events (AddToCart, Purchase, etc.) and send them to your connected ad platforms and GA4. See the WooCommerce Integration guide for setup instructions.
Beyond Shopify and WooCommerce, AnyTrack supports ThriveCart, SamCart, Copecart, Funnelish, Memberful, and more. If your platform isn't listed, check the Other eCommerce Platforms guide for custom integration options.
Lead Generation & CRM Integrations
FAQ was last reviewed on 2026-02-20
Yes. AnyTrack can automatically detect and track form submissions on your website as Lead conversion events. This works with most HTML forms and popular form builders. Also set up custom event triggers for non-standard forms. See Form Tracking for details.
AnyTrack integrates with lead generation and CRM platforms including HubSpot, HighLevel (GoHighLevel), ClickFunnels 2.0, Typeform, Calendly, Klaviyo, and more. These integrations let you track lead events and downstream conversions (like qualified leads or closed deals) back to the original ad click.
AnyTrack supports Offline Conversion Tracking for events that happen outside your website — for example, phone calls, in-person sales, or CRM status changes. You can send these conversions to AnyTrack via webhooks or server-side API, and AnyTrack will attribute them to the original click and distribute them to your ad platforms.
Dashboard & Reporting
FAQ was last reviewed on 2026-02-20
The AnyTrack Dashboard provides several reporting views: the main Dashboard for an overview of your tracking activity, the Campaign Report for analyzing performance by traffic source, the Conversions Report for detailed conversion data, and the Landing Page Report to see which pages drive the most conversions.
The Integration Event Log shows a real-time feed of every event AnyTrack sends to your connected ad platforms and analytics tools. It's the best tool for verifying that your integrations are working correctly and for debugging issues. You can see the event name, destination platform, timestamp, and delivery status for each event.
Yes. AnyTrack supports Outgoing Webhooks that let you send conversion and event data to any external tool, CRM, or custom endpoint in real time. This is useful for building custom reporting dashboards, triggering automations, or feeding data into tools that don't have a native AnyTrack integration.
Account & Billing
FAQ was last reviewed on 2026-02-20
AnyTrack offers tiered plans based on the number of tracked sessions per month. Each plan includes access to all integrations and features — there are no per-integration fees. You can view available plans and their included session limits in the Pricing section.
Yes. AnyTrack supports team collaboration by allowing you to invite team members to your account. Each team member can access the dashboard, reports, and integration settings. See the Team Management guide for instructions on adding and managing team access.
You can update your payment method, billing email, and company details directly from your account settings. Follow the Update Billing Info guide for step-by-step instructions.
AnyTrack's refund policy is outlined in the Refund Policy page. If you have questions about billing or need to request a refund, contact our support team.
You can manage your subscription — including downgrading to a lower plan or cancelling — directly from your account settings. For details, see Manage Your Subscription.
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