Convert2Media

Convert2Media Integration Overview

AnyTrack and Convert2Media have integrated to make conversion tracking easier than ever before. This makes it easy to track performance across multiple channels in real-time and optimize campaigns accordingly. With this powerful combination of tools, marketers are able to quickly get accurate insights on how their campaigns are performing so they can make informed decisions for future success.

How does the Convert2Media AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your Convert2Media affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

The Convert2Media Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your Convert2Media account.

https://t1.anytrack.io/hBtoE3hN/collect/convert2media?s1=#s1#&s2=#s2#&s3=#s3#&s4=#s4#&s5=#s5#&oid=#oid#&affid=#affid#&campid=#campid#&cid=#cid#&tid=#tid#&price=#price#

Setup Guide

Step #1: Add Convert2Media to your AnyTrack Account

1. Go to the Integration Catalog, search for Convert2Media.

2. Now click on the Convert2Media card and then click on Install.

Step #2: Connect your Convert2Media account

1. Copy the predefined Postback URL.
2. Go to your Convert2Media affiliate account.
3. Navigate to the offer Testing and Tracking settings.
4. Paste the postback URL.
5. Save.

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API).

Validate your integration

This section will enable you to validate the main aspects of your setup.

🔎

Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. Learn more.

Link tracking

Since tracking starts when visitors click on offer links, verify that your links are tracked and AutoTagged.

AutoTag Methods

🔥

Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends s2 & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags Convert2Media links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="cake" or rel="cake". More about Tracking Group.
  • Click ID Token: Manually append the s2 parameter: &s2=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Convert2Media account reports and see whether the s2 parameters are passed to the offer links.

Here is an example of how you would manually update links from cake:

<a href="https://example.foo/goto/convert2media" data-tracking-group="cake">Hover on the Convert2Media Demo Link to see the AnyTrack click_id</a>

📘

Tracking Group

Tracking Group refers to the integration technology. For Convert2Media, the Tracking Group value is cake.

Conversion Tracking

To validate your setup, wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Convert2Media conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "conversion_id": "1011l2002827904",
  "publisher_reference": "mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}

📘

Direct link tracking

To track direct linking campaigns, follow the direct link tracking setup guide.

Take these steps to troubleshoot errors you encounter in AnyTrack

• General troubleshooting

  • Verify that your Tracking Tag is set in the head section of your website.
  • If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.

• Conversion sources

  When you are not tracking conversions, or most conversions trigger an error, follow the guidelines below.

🚧

Before you reach out to tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

• Native integrations

  Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow. The most common error is that the click_id is unknown or missing. It happens when AutoTag could not be activated.
  • Check that your links are not hidden behind some JavaScript or double redirects.
  • Check that the links are in a standard a element.
  • Try to manually set the tracking group attribute (check the integration guidelines).
  • Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn't set.
  • If you just installed AnyTrack, errors might be from traffic that wasn't tracked by AnyTrack.

  • Conversion data doesn't trigger an error 🔴, but is not validated 🟢:

    • Check that the Postback URL you've set in the integration matches the pre-defined Postback URL we provide.
    • Copy the Event Reference from the Conversion Event Log and contact support.

  • You're not getting any conversions:

  • Check that the Postback URL is set and active in your platform.
  • Check that you're passing the correct AutoTag s2 parameter to the offer link.
  • Check that the Postback URL is correctly inserted in the custom integration.