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Convert2Media

Learn how to integrate Convert2Media | AnyTrack with AnyTrack for automated affiliate conversion tracking. Set up postback URLs to track conversions and send data to your ad platforms for campaign optimization. Maximize your ROAS with advanced conversion tracking and attribution capabilities.

Convert2Media Integration Overview

Section titled “Convert2Media Integration Overview”

AnyTrack and Convert2Media have integrated to make conversion tracking easier than ever before. This makes it easy to track performance across multiple channels in real-time and optimize campaigns accordingly. With this powerful combination of tools, marketers are able to quickly get accurate insights on how their campaigns are performing so they can make informed decisions for future success.

How does the Convert2Media AnyTrack integration work:

Section titled “How does the Convert2Media AnyTrack integration work:”
  1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
  2. Engagements: When visitors click on your Convert2Media affiliate links, AnyTrack does a few things:
    1. Collects granular data tied to the OutboundClick.
    2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
  3. Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
  4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
  5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Section titled “Technical details”
ReferenceValueInformation
Tracking GroupcakeThe Tracking Group reference can be used to activate AutoTag.
Subid Parameters2The Subid Parameter used to pass the AnyTrack click_id.
Tracking MethodPostback URL-

Standard Conversions

Section titled “Standard Conversions”
Event NameDetailsData Source
OutboundClickWhen a visitor clicks on Convert2Media offer links.AnyTrack JS Tag
PurchaseAnyTrack records every Convert2Media postback as Purchase.Postback URL

The Convert2Media Postback URL

Section titled “The Convert2Media Postback URL”

The Postback URL is fully pre-defined and ready to be implemented with your Convert2Media account.

https://t1.anytrack.io/hBtoE3hN/collect/convert2media?s1=#s1#&s2=#s2#&s3=#s3#&s4=#s4#&s5=#s5#&oid=#oid#&affid=#affid#&campid=#campid#&cid=#cid#&tid=#tid#&price=#price#&currency=#currency#&leadid=#leadid#&udid=#udid#&ip=#ip#&sourceip=#sourceip#&utcunixtime=#utcunixtime#&sourcetime=#sourcetime#

Setup Guide

Section titled “Setup Guide”

Step #1: Add Convert2Media to your AnyTrack Account

Section titled “Step #1: Add Convert2Media to your AnyTrack Account”

  1. Go to the Integration Catalog, search for Convert2Media.

  2. Now click on the Convert2Media card and then click on Install.

Step #2: Connect your Convert2Media account

Section titled “Step #2: Connect your Convert2Media account”
  1. Copy the predefined Postback URL.
  2. Go to your Convert2Media affiliate account.
  3. Navigate to the offer Testing and Tracking settings.
  4. Paste the postback URL.
  5. Save.

Step #3: Check the event mapping

Section titled “Step #3: Check the event mapping”

The Convert2Media integration uses a fixed event mapping. AnyTrack sets the conversion event for each Convert2Media conversion, as the events table above shows. To send a different event name to an ad platform, use the Event mapping feature of that ad integration.

Validate your integration

Section titled “Validate your integration”

This section will enable you to validate the main aspects of your setup.

Section titled “Link tracking”

Since tracking starts when visitors click on offer links, verify that your links are tracked and AutoTagged.

AutoTag Methods

Section titled “AutoTag Methods”
  • Default: By default, AnyTrack automatically identifies and AutoTags Convert2Media links found on your website.
  • AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
  • Manual:
    • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="cake" or rel="cake". More about Tracking Group.
    • Click ID Token: Manually append the s2 parameter: &s2=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Convert2Media account reports and see whether the s2 parameters are passed to the offer links.

Here is an example of how you would manually update links from cake:

<a href="https://example.foo/goto/convert2media" data-tracking-group="cake">Hover on the Convert2Media Demo Link to see the AnyTrack click_id</a>

Hover on the Convert2Media 👉 Demo Link to see the AnyTrack click_id 👈 in action!

Conversion Tracking

Section titled “Conversion Tracking”

To validate your setup, wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Section titled “Related Resources”

FAQ and Troubleshooting

FAQ was last reviewed on 2026-10-29

Can I import past conversions into AnyTrack?
No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.
Can I track direct linking campaigns?
Yes, but this requires a custom setup. Refer to the direct link tracking article in the AnyTrack Knowledge Base for details.
Can I use a different subid parameter than the one predefined by AnyTrack?
Yes. AutoTag adds the click ID in s2. If s2 has no click ID, AnyTrack reads it from s1, s3, s4, or s5. The postback URL that AnyTrack generates already sends these parameters.
Can I track conversions without the click_id?
No. The click_id passed to the Convert2Media links is required to track conversions.
The Conversion Event Name is not what I am expecting. How can I change it?
You cannot change it in the Convert2Media integration, because the integration uses a fixed event mapping. To send a different event name to an ad platform, use the Event mapping feature of that ad integration.