Partnerize

Partnerize Integration Overview

AnyTrack and Partnerize have partnered up to offer a powerful integration that enables advertisers to track conversions from multiple platforms in one place. By connecting your AnyTrack account with Partnerize, all conversion data will be sent directly from Partnerize into AnyTrack, where it can then be forwarded to Google Ads, Facebook Conversion API, and TikTok API for accurate tracking across all channels. This seamless process allows you full visibility of your campaign performance - giving you the edge over competitors!

How does the Partnerize AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your Partnerize affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your pixels and analytics.
3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real-time conversion data through Postback URL.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI, and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

The Partnerize Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your Partnerize account.

https://t1.anytrack.io/hBtoE3hN/collect/partnerize

❗️

Before you begin

The Partnerize integration requires that the AnyTrack Tracking Tag is placed in the head section of your website or landing pages. Learn how to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add Partnerize to your AnyTrack Account

1. Go to the Integration Catalog and search for Partnerize.
2. Click on the Partnerize card and then click on Install.

Step #2: Connect your Partnerize account

1. Copy the predefined Postback URL.
2. Follow this link to access your Partnerize Postback URL settings.
3. Select the Post request method.
4. Paste the postback URL.
5. Save your settings.

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API).

Validate your integration

🔎

Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad networks and browser-side events. Learn more.

Link tracking

Since tracking starts when visitors click on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

🔥

Reminder about AutoTag:

AutoTag is a function enabled by default through the AnyTrack Tracking Tag, which appends pubref & click_id data to affiliate links. Learn more about AutoTag.

• Default: AnyTrack automatically identifies and AutoTags Partnerize links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirect plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You can add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="partnerize" or rel="partnerize". More about Tracking Group.
  • Click ID Token: You manually append the subid: &pubref=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Partnerize account reports and see whether the pubref parameters are passed to the offer links.