Merkur Partners
Learn how to integrate AnyTrack.io with Merkur Partners to track conversions, optimize ROAS, and improve affiliate marketing performance.
Merkur Partners Integration Overview
Merkur Partners runs on the IncomeAccess platform. AnyTrack has an API integration with IncomeAccess which allows to import conversions data without having to add a pixel tracking.
Events and Technical Specs
Tracking Group | AutoTag Parameter (subid ) |
---|---|
incomeaccess | c |
Check the AnyTrack Tag on Your Site
For the integration to function properly, it is essential to include the AnyTrack Tag in the
head
section of all the pages on your website. If you don't know how to do this, read the Installing the AnyTrack Tag article.
Setup Guide
Go to the Merkur Partners integration page and click Install Integration.
Steps
- [Follow this link](https://affiliates.merkurpartners.com/Members/DataFeedManagement.asp" target="_blank" data-at-href="https://affiliates.merkurpartners.com/Members/DataFeedManagement.asp) to generate your security key.
- Generate a new key (if you don’t have one already)
- Add the following IP addresses:
0.0.0.0/255.255.255.255
- Copy the Security Key (ctrl+C)
- Return to the AnyTrack settings and Paste the Security Key in the field below
- Save
Validation
This section will enable you to validate the main aspects of your setup.
Link tracking
Since Tracking starts when visitors clicks on offer links, you will want to verify that your links are tracked and AutoTagged.
AutoTag Method
Reminder about AutoTag
Autotag is a function that is enabled by default through the AnyTrack tracking tag, and that appends
subid
&click_id
data to affiliate links. Learn more here about AutoTag.
- Default: When you publish your offer links "as is" on your website.
- AutoScan: AnyTrack scans links that are behind redirects plugins and AutoTags them according to their tracking requirements.
- Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example:
data-tracking-group="incomeaccess"
orrel="incomeaccess"
. More about Tracking Group here. - Click ID Token: You append the subid like this:
&c=--CLICK-ID--
to the offer link.
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example:
Once the links are set up, you can check in your affiliate account reports and see whether the c
parameters are passed to the offer links.
Here is an example of how you would manually update links from {groupId}:
<a href="https://anytrack.io" data-tracking-group="incomeaccess">Hover on the incomeaccess Demo
Link to see the AnyTrack click_id</a>
Tracking Group
Tracking Group refers to the integration technology. For example, Impact Affiliate Network tracking group is
impact
and CJ Affiliates iscj
.
Conversion Tracking
To validate your setup, there aren't many options but to wait for a conversion to come in and inspect the conversion log to find out whether conversions are properly tracked.
FAQ & Troubleshooting
Can I import past conversions into Anytrack?
No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.
Can I track direct linking campaigns?
Yes, but this requires a custom setup. Please refer to this article.
Can I use a different subid
parameter than the one predefined by AnyTrack?
subid
parameter than the one predefined by AnyTrack?Yes. But you will have to activate AutoTag manually by adding an attributes on your offer links.
Can I track conversions without the click_id
?
click_id
?No, the click_id
passed to the offer link is required to track with Postback URL.
The conversion Event Name is not what I am expecting, how can I change it?
You can add event_name=YOUR_CONVERSION_NAME
parameter in the postback URL.
Take these steps to troubleshoot errors you encounter in AnyTrack
General troubleshooting
- Verify that your tracking tag is set in the
head
section of your website. - If you're on the free plan, verify that you didn't reach the monthly traffic limit.
Conversion sources
When you are not getting conversions, most conversions trigger an error or you're not getting the Conversion data you expect.
Before you reach out to the support, please inspect the conversion log to see what type of errors you are getting and try to adjust the integration following the following troubleshooting guidelines.
Native integrations
Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.
The most common error is that the click_id
is unknown or missing and this is the case when AutoTag did not append the anytrack click_id
to the offer link.
- Check that your affiliate links are not hidden behind some javascript.
- Check that the links are in a standard
a
element. - Try to manually set the tracking group attribute (check the integration guidelines).
- Check whether your offers are not getting traffic from websites where AnyTrack Tag isn't set.
- If you just installed AnyTrack, some conversions might be the originating from traffic that wasn't tracked by AnyTrack.
Conversion data doesn't trigger an error 🔴, but isn't not validated 🟢
- Check that the postback URL set in the integration matches the predefined postback URL we provide. If necessary, update the postback URL.
- Copy the Event Reference and contact the support.
You're not getting conversions:
- Check that the AnyTrack postback / webhook is set and active in your platform integration.
Custom Integrations
Custom integrations refer to integrations that have been set using the Custom Integration and that requires manual setup following standard tracking parameters.
Common errors with custom integrations include missing and unknown click_id
but can also be the result of using the wrong conversion attributes or postback tokens.
- Check that you've properly set the Anytrack tracking attributes and the integration tokens.
- Check that you're passing the correct AutoTag
subid
parameter to the offer link. - Check that the Postback URL is correctly inserted in the custom integration.
Updated 10 months ago