Calendly

Set up conversion tracking for your Calendly scheduling pages with AnyTrack. Track form submissions, booked meetings, and attribute conversions to your ad campaigns automatically.

Calendly conversion tracking overview

AnyTrack’s Calendly integration enables you to track Calendly Meeting booked automatically. Your users’ data is securely sent from Calendly to AnyTrack, who then sends it on - in real-time - to platforms like Google Ads, Facebook Conversion API and TikTok API for conversion tracking, audience building and campaign optimization. Connect your accounts to start tracking conversions from your Calendly pages.

How does the Calendly AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your Calendly meeting links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors book a meeting AnyTrack receives real time conversion data from Calendly API.
Attribution: AnyTrack processes the data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	`calendly`	The Tracking Group reference can be used to activate AutoTag.
Subid Parameter	`utm_term` or `sfid`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`API`	-
Token Scopes	Scheduling, User management, Webhooks	Scope categories that the Calendly personal access token must include.

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on Calendly meeting link.	AnyTrack JS Tag
`Lead`	When a user books a meeting in Calendly.	API
`Purchase`	Not supported	-

Setup Guide

Step #1: Add Calendly to your AnyTrack Account

Go to the Integration Catalog, search for Calendly.
Now click on the Calendly card and then Click on Install.

Step #2: Connect your Calendly account

Calendly requires you to select scopes when you create a personal access token. Create the token in the Calendly account that owns the booking pages you track.

Open calendly.com/integrations/api_webhooks in your Calendly account.
Under Personal access tokens, click Create a token.
In the Add a name field, enter a name for the token, for example “AnyTrack”.
Select the Scheduling, User management, and Webhooks scope categories, then click Next.
If Calendly asks you to verify your email address, complete the verification.
When the token appears, click Copy token.
Return to the AnyTrack settings and paste the token in the token field.
Click Connect to save your settings.
If you embed your Calendly link with an iframe instead of a direct link, complete the extra iframe step.

Calendly Create a personal access token dialog with the Scheduling, User management, and Webhooks scopes selected. — Select the Scheduling, User management, and Webhooks scopes, then click Next.

Step #3: Adjust the Conversion Event Mapping

The Event Mapping defines which Calendly events AnyTrack tracks, and which conversion event AnyTrack sends to your ad platforms (for example, the Meta Conversion API).

On the Calendly integration page, find the Calendly Integration Events section.
Verify that the checkbox in the Event Created row has a check mark. AnyTrack enables the checkbox by default.
Click the conversion event field in the Event Created row.
Select the conversion event from the list.

By default, AnyTrack tracks each booked meeting as a Lead event and sends the Lead event to your Conversion API integrations. You can also enter a custom name such as MeetingBooked. If you change the conversion event, update the event mapping on your ad platform integrations to match.

Video Tutorial

The following video shows how to install and validate your Calendly-AnyTrack integration

Validate your integration

This section will enable you to validate the main aspects of your setup.

Event tracking

Since Tracking starts when visitors land on your website where the Calendly link is published you should verify that your links are tracked and AutoTagged.

Go through the booking flow and check the data in the Calendly integration’s Events Log.

AutoTag Methods

📘 Note

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends sfid & click_id data to meeting links. Learn more about AutoTag.

Default: By default, AnyTrack automatically identifies and AutoTags Calendly links and embedded scheduling pages on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group=“calendly” or rel=“calendly”. More about Tracking Group.
- Click ID Token: You Manually append the sfid: &sfid=--CLICK-ID-- to the calendly links.

Once the links and booking pages are set, you can check in your Calendly account reports and see whether the salesforce_uuid parameters are passed to the booked meetings.

Here is an example of how you would manually update links from Calendly:

<a href="https://example.foo/goto/Calendly" data-tracking-group="calendly">Hover on the Calendly Demo
Link to see the AnyTrack click_id</a>

The previous HTML would generate the following link:

Hover on the Calendly Demo Link to see the AnyTrack click_id

Embedded Calendly using iframes

Here is an example of how you would manually update iframe links from Calendly:

<iframe src="https://calendly.com/anytrack/lead-generation" data-tracking-group="calendly" width="100%" style="border:none;min-width:320px;height:700px;">
</iframe>

Set the embed height with the inline style attribute. Many website themes override the iframe height attribute with CSS, and the embed collapses to a small default size.

The previous HTML would generate the following iframe:

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Calendly conversion payload example

{
  "created_at": "2023-06-17T15:04:36.000000Z",
  "event": "invitee.created",
  "created_by": "https://api.calendly.com/users/FEGFIE3VHBTPP3DL",
  "payload": {
    "reschedule_url": "https://calendly.com/reschedulings/abdb93ae-5ef3-46e0-aa8d-b2afb6720a97",
    "rescheduled": false,
    "timezone": "Asia/Jerusalem",
    "old_invitee": null,
    "created_at": "2023-06-17T15:04:35.647732Z",
    "last_name": null,
    "new_invitee": null,
    "routing_form_submission": null,
    "text_reminder_number": null,
    "tracking": {
      "utm_term": "w23xvjXjemr59B86QJ8mVAXUCikxCAzr3W", //the clickid
      "utm_campaign": null,
      "utm_source": null,
      "utm_medium": null,
      "utm_content": null,
      "salesforce_uuid": "w23xvjXjemr59B86QJ8mVAXUCikxCAzr3W"
    },
    "uri": "https://api.calendly.com/scheduled_events/b4ca71ec-ef29-4018-be28-d6620c33a576/invitees/abdb93ae-5ef3-46e0-aa8d-b2afb6720a97",
    "updated_at": "2023-06-17T15:04:35.647732Z",
    "name": "laurent malka",
    "payment": null,
    "questions_and_answers": [
      {
        "answer": "test",
        "question": "Please submit the main question you'd like answered during the demo.",
        "position": 0
      }
    ],
    "reconfirmation": null,
    "event": "https://api.calendly.com/scheduled_events/b4ca71ec-ef29-4018-be28-d6620c33a576",
    "no_show": null,
    "scheduled_event": {
      "start_time": "2023-06-28T14:30:00.000000Z",
      "event_type": "https://api.calendly.com/event_types/f643d546-f2bf-4477-8ec5-6c344f336f40",
      "updated_at": "2023-06-17T15:04:35.630976Z",
      "event_memberships": [
        {
          "user": "https://api.calendly.com/users/FEGFIE3VHBTPP3DL",
          "user_email": "john@xxx.io"
        }
      ],
      "end_time": "2023-06-28T15:15:00.000000Z",
      "invitees_counter": {
        "limit": 7,
        "active": 1,
        "total": 1
      },
      "name": "Demo - Lead Generation",
      "created_at": "2023-06-17T15:04:35.630976Z",
      "location": {
        "join_url": "https://us02web.zoom.us/j/89308720529",
        "data": {
          "settings": {},
          "id": 89308720529,
          "extra": null
        },
        "type": "zoom",
        "status": "pushed"
      },
      "event_guests": [],
      "uri": "https://api.calendly.com/scheduled_events/b4ca71ec-ef29-4018-be28-d6620c33a576",
      "status": "active"
    },
    "cancel_url": "https://calendly.com/cancellations/abdb93ae-5ef3-46e0-aa8d-b2afb6720a97",
    "first_name": null,
    "email": "jo@xxxx.org",
    "status": "active"
  }
}

Send Calendly Bookings to Your CRM

If your Calendly bookings sync to a CRM, the booking is attributed on its own, but the CRM-side events (new contact, deal progression) will land under Unknown unless the Click ID travels with the booking into the CRM.

AnyTrack passes the Click ID into Calendly’s utm_term (or sfid) field. To carry it downstream, map that value into the field your CRM reads:

Destination CRM	Map the Click ID into
HubSpot	the AnyTrack Click ID property (parameter `atclid`)
GoHighLevel	the `_atid` custom field
LeadByte	`c3`
Any custom CRM	a custom field you create

For the full external-form → CRM pattern across every platform, see Pass the Click ID from External Forms to Your CRM.

FAQ and Troubleshooting

FAQ was last reviewed on 2026-08-20

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different subid parameter than the one predefined by AnyTrack?

No. We currently support utm_term or sfid to pass the click_id. No other parameters are supported.

Can I track conversions without the click_id?

No. The click_id passed to the Calendly links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You can update the Event Mapping in the Integration page.

How do I troubleshoot errors in AnyTrack?

Verify that your Tracking Tag is set in the head section of the site where you have the Calendly meeting link published. If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed. Before reaching out to support, please inspect the conversion log to see what type of errors you are getting.

Which scopes does my Calendly personal access token need?

The token must include the Scheduling, User management, and Webhooks scope categories. A token without these scopes cannot register the Calendly webhook, and booking events do not reach AnyTrack. Tokens created before Calendly introduced scopes keep full access and continue to work.