TradeTracker Integration

The TradeTracker and AnyTrack integration provides real-time tracking of affiliate marketing conversions, allowing users to monitor ROI across various networks and campaigns. This integration sends conversion data from TradeTracker to AnyTrack, which then sends it to platforms like Google Ads and Facebook Conversion API, enhancing visibility and optimization. The setup involves adding TradeTracker to AnyTrack, connecting accounts via a Postback URL, and mapping conversion events to ad platforms for automatic data flow and performance analysis.

TradeTracker integration overview

The TradeTracker and AnyTrack integration unlocks powerful insights into your affiliate marketing campaigns. With the integration, data from your conversions on TradeTracker is sent to AnyTrack in real-time, enabling you to track ROI for each network and campaign. From there, AnyTrack sends that conversion data directly to platforms like Google Ads, Facebook Conversion API and TikTok API - giving you total visibility of how well those campaigns are performing across all channels.

How does the TradeTracker and AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your TradeTracker affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	`tradetracker`	AutoTag uses this value to identify TradeTracker links.
Subid Parameter	`r`	AutoTag adds the AnyTrack `click_id` to TradeTracker links in the `r` parameter.
Postback Parameter	`reference`	TradeTracker returns the `click_id` in the `reference` parameter. AnyTrack uses it to match the conversion.
Conversion Value	`commission`	AnyTrack records the commission as the conversion value, in USD.
Tracking Method	`Postback URL`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	A visitor clicks a TradeTracker offer link.	AnyTrack Tag
`Lead`	TradeTracker sends a lead (`transactionType=4`).	Postback URL
`Purchase`	TradeTracker sends an accepted sale (`transactionType=5`, `transactionStatus=2`).	Postback URL

The TradeTracker Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your TradeTracker account.

https://t1.anytrack.io/ACCOUNTID/collect/tradetracker?transactionID={transactionID}&campaignID={campaignID}&affiliateSiteID={affiliateSiteID}&transactionType={transactionType}&transactionStatus={transactionStatus}&transactionAmount={transactionAmount}&commission={commission}&description={description}&timestamp={timestamp}&reference={reference}

Setup Guide

Step #1: Add TradeTracker to your AnyTrack Account

Go to the Integration Catalog, search for TradeTracker.
Now click on the TradeTracker integration and then click on Install.

Step #2: Connect your TradeTracker account

Copy the AnyTrack Postback URL.
Login to your affiliate account.
Navigate to Account > My Sites.
Click to view the site settings and scroll down to Edit the site.
Paste the Postback URL in the “Conversion notification URL” field and Save.

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will send to your Ads Integrations (e.g., Facebook Conversion API).

Default Conversion Mapping:

TradeTracker	Meta Ads	Google Analytics 4	TikTok Ads
`Lead`	`Lead`	`generate_lead`	`Contact`
`Purchase`	`Purchase`	`purchase`	`CompletePayment`

Validate your integration

Link tracking

Tracking starts when a visitor clicks an offer link. Verify that AnyTrack tracks and AutoTags your links.

AutoTag Methods

Default: AnyTrack identifies and AutoTags the TradeTracker links on your website. A TradeTracker link is a tc.tradetracker.net link with numeric a, m, and c parameters.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="tradetracker" or rel="tradetracker". More about Tracking Group.
- Click ID Token: Manually append &r=--CLICK-ID-- to the offer link.

See example by hovering on this TradeTracker affiliate link.

Once the links are set up, you can check in your TradeTracker account reports and see whether the r parameters are passed to the offer links.

Here is an example of how you would manually update links fromTradeTracker:

<a href="https://example.foo/goto/tradetracker" data-tracking-group="tradetracker">Hover on the TradeTracker Demo
Link to see the AnyTrack click_id</a>

Hover on the TradeTracker Demo Link to see the AnyTrack click_id

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

TradeTracker conversion payload example

TradeTracker sends the conversion as query parameters on the Postback URL. The example below shows an accepted sale. All values are examples.

{
  "transactionID": "123456789",
  "campaignID": "19942",
  "affiliateSiteID": "284525",
  "transactionType": "5",
  "transactionStatus": "2",
  "transactionAmount": "49.90",
  "commission": "4.99",
  "description": "Example order",
  "timestamp": "1759312800",
  "reference": "Ab12Cd34Ef56Gh78Ij90Kl"
}

How AnyTrack reads the payload

Parameter	AnyTrack use
`reference`	The `click_id` that AnyTrack uses to match the conversion to the original click.
`transactionType`	`4` records a `Lead`. `5` records a `Purchase`. AnyTrack ignores other types.
`transactionStatus`	For a sale, AnyTrack records only `2` (accepted). AnyTrack ignores `1` (pending) and `3` (rejected).
`commission`	The conversion value, in USD.
`transactionID`	The transaction ID of the conversion.
`campaignID`	Required. AnyTrack ignores a postback without a `campaignID`.
`transactionAmount`	Required. AnyTrack ignores a postback without a `transactionAmount`.

FAQ and Troubleshooting

FAQ was last reviewed on 2026-10-01

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the TradeTracker links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You can update the Event Mapping in the Integration page.