Form Tracking Integration Guide

AnyTrack supports seamless lead tracking with popular form builders through native integrations and custom setup options.

👉 Browse available form integrations

When to Use a Custom Integration

If your form builder isn't listed in the integration catalog, you can still track submissions using a custom setup — provided the platform meets the following conditions:

🔄 Can send a POST request to a webhook when a form is submitted
🧩 Allows installing JavaScript code (to load the AnyTrack Tag)
🔒 Supports adding a custom hidden field to the form

If these are met, you can set up server-side form tracking via a custom integration.

🛠️ Prerequisites

Make sure you have the following before starting:

✅ An active AnyTrack account with a connected Property
✅ The AnyTrack Tracking Tag installed on your form page
✅ Access to your form builder’s configuration panel
✅ Ability to add JavaScript and hidden fields to the form
✅ (Optional) Ability to configure a POST webhook

🔧 Setup Guide

1. Install the AnyTrack Tag

Install the AnyTrack Tag on the page that hosts your form.
Learn how →

2. Add a Hidden Field for the Click ID

Insert this hidden input field into your form markup:

<input type="hidden" name="click_id" value="--CLICK-ID--" />

The --CLICK-ID-- placeholder will be dynamically replaced with the actual tracking click ID.

3. Create a Webhook Endpoint in AnyTrack

Follow this video to generate your custom webhook URL:

🎥 Create a Custom Integration Webhook →

4. Configure Your Form Submission action

In your form settings:

Set the form to POST to your AnyTrack webhook URL
Include the click_id field in the request payload
You may also include other form data (e.g., event_name, email, phone)

📘 View supported attributes →

5. Test the Form Submission

Submit a test entry through your form. Then check the:

AnyTrack Dashboard → Custom Integration → Events Log

You should see the captured event data.

❗️
Click ID required
If the click_id is missing from the payload, the event won't be matched to a visitor and will return a "no matches found" error.

6. Map the Event to Your Ad Platform

In your Integration settings, make sure to:

Map the tracked event to a conversion goal in your ad platform
Enable the ad integration Conversion API