Campaign Report

The Campaign Report combines ad platform data (spend, impressions, clicks) with AnyTrack conversion data (purchases, leads, revenue) in a single view. Identify which campaigns generate conversions, compare ad platform reports against actual conversions, and pause underperforming campaigns directly from the report.

How It Works

The report blends three data sources into one view:

📘

Why

These three sources combine in one report, so you see metrics like ROAS calculated from actual ad spend and actual revenue—not estimates.

Evaluate Campaign Performance

Columns marked with the AnyTrack icon show data measured directly from your integrations (actual conversions). Columns like Amount Spent and Attributed Results come from the ad platform.

The ROAS column combines both: actual ad spend from the ad platform divided by actual revenue from your conversion sources.

Use ROAS to identify campaigns not covering their own cost (ROAS below 1.0) and pause them directly from the report.

Attributed vs. Actual Conversions

The Campaign Report shows two types of conversion data side by side:

These numbers typically differ. Ad platforms apply their own attribution windows, post-view attribution, and conversion modeling (especially after iOS 14). AnyTrack reports based on server-side data matched to the last click.

❗

Discrepancies

Small differences (5-15%) between attributed and actual conversions are expected. If the gap exceeds 30%, check for missing UTM parameters or duplicate Tracking Tags. See the Verify Your Setup guide.

Key Features

Add and Customize Columns

Add metrics from four groups: Conversion Rates, Tracking Events, Costs, and Performance. View all available metrics in Advanced Options.

View Campaign Conversions

Select a campaign, click the pencil icon, and choose View Conversions to see all conversion events for that campaign, ad set, or ad. Filter further by event type or integration.

Campaign Drill Down

Click on any campaign to drill down into its ad sets and individual ads, with a full metric breakdown at each level.

Pause and Resume Campaigns

Select a campaign and click Pause or Resume to control it directly from the report.

⚠

****

Pausing or resuming a campaign in AnyTrack will pause or resume it in the ad platform (Facebook, Google, etc.) in real time.

Report Templates

Choose from pre-built column templates for eCommerce, lead generation, or affiliate marketing — or fully customize the columns for your specific needs.

Traffic Sources

📘

UTM

Without UTM parameters on your ads, AnyTrack cannot match conversions to specific campaigns. Campaign data shows as "(not set)". See the UTM Parameters guide for setup instructions.

Platform Limitations

Campaign metrics (Amount Spent, Attributed Results, Attributed Revenue) are available for Meta Ads, Google Ads, and TikTok Ads only. For Microsoft Ads, Taboola, and Outbrain, check these metrics in their respective dashboards. This does not affect conversion data sent to their Conversion APIs.