AffPower

AffPower Integration Overview

The AffPower and AnyTrack integration enables marketers to increase conversion data accuracy by sending conversions from affiliate networks directly to their marketing platforms. As a product manager, you can now track the success of your campaigns with more accurate information, allowing for better optimization and ROI analysis. With this integrated relationship between AffPower and AnyTrack, conversion data is sent automatically from one platform to another without having to manually transfer it over - saving time and increasing efficiency! All in all, this automated solution provides insights into performance that enable informed decisions about how best optimize campaigns on Google Ads, Facebook Conversion API or TikTok API.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active Optimize AffPower Campaigns account
• The AnyTrack tracking tag is installed on your website

How does the AffPower AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your AffPower affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	cellxpert	The Tracking Group reference can be used to activate AutoTag.
Subid Parameter	afp	The Subid Parameter used to pass the AnyTrack click_id.
Tracking Method	Postback URL	-

Standard Conversions

Event Name	Details	Data Source
OutboundClick	When a visitor clicks on AffPower offer links.	AnyTrack JS Tag
CompleteRegistration	The Lead Postback URL arrives without a deposit ID.	Postback URL
Lead	The Lead Postback URL arrives with a deposit ID.	Postback URL
Purchase	The Sale Postback URL arrives with a commission above 0.	Postback URL

The AffPower Postback URL

AnyTrack gives two predefined Postback URLs for AffPower: one for leads and one for sales. Send both URLs to your affiliate manager. Without the Sale Postback URL, AnyTrack records no Purchase events.

For leads:

https://t1.anytrack.io/hBtoE3hN/collect/affpower?afp=[afp]&DepositId=[DepositId]&CommissionAmount=[CommissionAmount]&ProductName=[ProductName]&conversion_type=lead

For sales:

https://t1.anytrack.io/hBtoE3hN/collect/affpower?afp=[afp]&DepositId=[DepositId]&CommissionAmount=[CommissionAmount]&ProductName=[ProductName]&conversion_type=sale

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The AffPower integration requires the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn how to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add AffPower to your AnyTrack Account

1. Go to the Integration Catalog, search for AffPower.

2. Now click on the AffPower cardand then Click on Install.

Step #2: Connect your AffPower account

1. Copy the two predefined Postback URLs (leads and sales).
2. Send both URLs to your affiliate manager.
3. Save.

Step #3: Check the event mapping

The AffPower integration uses a fixed event mapping. AnyTrack sets the conversion event for each AffPower conversion, as the events table above shows. To send a different event name to an ad platform, use the Event mapping feature of that ad integration.

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Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

🔥

Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends afp & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags AffPower links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="cellxpert" or rel="cellxpert". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &afp=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your AffPower account reports and see whether the afp parameters are passed to the offer links.

Here is an example of how you would manually update links fromcellxpert:

<a href="https://example.foo/goto/affpower" data-tracking-group="cellxpert">Hover on theAffPower Demo
Link to see the AnyTrack click_id</a>

Hover on the AffPower Demo Link to see the AnyTrack click_id

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Tracking

The Tracking Group identifies which integration a link belongs to, so AutoTag knows which subid parameter to append. AffPower’s tracking group is cellxpert.

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

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FAQ & Troubleshooting

• Can I import past conversions into AnyTrack?

  No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

• Can I track direct linking campaigns?

  Yes, but this requires a custom setup. Please refer to this article.

• Can I use a different subid parameter than the one predefined by AnyTrack?

  No.

• Can I track conversions without the click_id?

  No. The click_id passed to the AffPower links is required to track conversions.

• The Conversion Event Name is not what I am expecting, how can I change it?

  You cannot change it in the AffPower integration, because the integration uses a fixed event mapping. To send a different event name to an ad platform, use the Event mapping feature of that ad integration.

Take these steps to troubleshoot errors you encounter in AnyTrack

• General troubleshooting

  • Verify that your tracking tag is set in the head section of your website.
  • If you’re on the free plan, verify that you didn’t reach the monthly traffic limit and upgrade if needed.

• Conversion sources

  When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.

🚧

Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

• Native integrations

  Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.
  The most common error is that the click_id is unknown or missing. It happens when AutoTag could not be activated.
  • Check that your links are not hidden behind some javascripts or double redirects.
  • Check that the links are in a standard a element.
  • Try to manually set the tracking group attribute (check the integration guidelines).
  • Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn’t set.
  • If you just installed AnyTrack, errors might be from traffic that wasn’t tracked by AnyTrack.

  • Conversion data doesn’t trigger an error 🔴, but is not validated 🟢:

    • Check that the Postback URL you’ve set in the integration matches the pre-defined Postback URL we provide.
    • Copy the Event Reference from the Events Log and contact the support.

  • You’re not getting any conversions:

  • Check that the Postback URL is set and active in your platform.
  • Check that you’re passing the correct AutoTag afp parameter to the offer link.
  • Check that the Postback URL is correctly inserted in the custom integration.