Learn how to integrate the Impact Affiliate Network with to track and attribute conversions, optimize ROAS, and maximize your affiliate program performance.

Impact Integration Overview

At, we make it easier for you to track your conversions and get the most out of your marketing efforts! Our integration with Impact allows us to forward conversion data from Impact directly to platforms like Google Ads, Facebook Conversion API and Tiktok API. This means that all attribution information is tracked in one place so you can easily see how well each channel performs and optimize accordingly. With our seamless integration between both services, marketers have a powerful tool at their disposal; take control of tracking performance today with AnyTrack & Impact!


This article was first published on 2023-04-19and was last updated on 2023-05-31. If you you notice something that is outdated, please suggest an edit.

How does the Impact AnyTrack integration work:

  1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
  2. Engagements: When visitors click on your Impact affiliate links, AnyTrack does a few things:
    1. Collects granular data tied to the OutboundClick.
    2. Triggers Event Tracking API requests to your pixels and analytics.
  3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL.
  4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
  5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Tracking GroupimpactThe Tracking Group reference can be used to activate AutoTag.
Subid ParametersubId1The Subid Parameter used to pass the AnyTrack click_id.
Tracking MethodPostback URL-

Standard Conversions

Event NameDetailsData Source
OutboundClickWhen a visitor clicks on Impact offer links.AnyTrack JS Tag
LeadWhen a free registration is recorded in Impact.Postback URL
PurchaseWhen a user generates a commission in Impact.Postback URL

The Impact Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your Impact account.{ActionTrackerName}&CampaignId={CampaignId}&CampaignName={CampaignName}&MediaPartnerId={MediaPartnerId}&MediaPartnerName={MediaPartnerName}&SubId1={SubId1}&SubId2={SubId2}&SubId3={SubId3}&AdId={AdId}&ActionTrackerId={ActionTrackerId}&ActionId={ActionId}&Amount={Amount}&Currency={Currency}&Payout={Payout}&EventDate={EventDate}&Status={Status}&StatusDetail={StatusDetail}&LandingPageUrl={LandingPageUrl}&SharedId={SharedId}&PromoCode={PromoCode}&RefCustomerCountry={RefCustomerCountry}


Before you begin

The Impact integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add Impact to your AnyTrack Account

From your AnyTrack Dashboard, navigate to Integrations, search for Impact, and select it.

Click on Install Integration

Click the Global postback URL to copy it to your clipboard.

Step #2: Connect your Impact account

From your Impact Dashboard, navigate to Settings > Technical: Event Notifications.

Select the edit button (pencil icon) located to the right of Action Life Cycle Events.

Paste the global postback URL from Step 1, and click Save.

Step #3: Adjust the Conversion Event Mapping

From your AnyTrack Dashboard, navigate to Tracking Pixels and select a connected pixel.

Use the Conversion Event Mapping to define which events to track, and map them to the conversion events AnyTrack will forward to the ad network.

Click Save to apply the changes.

Repeat this step to send the conversion data to your other ad networks and analytics.


Synchronized Conversion Data Advantage

Simultaneously distributing conversion data to all ad networks and analytics allows you to update audience data and funnel insights, leading to more accurate targeting across networks.

Validate your integration

This section will enable you to validate the main aspects of your setup.

Impact Link Tracking

Impact provides a variety of offer links and creatives that you can get from your Impact affiliate account. All of them are automatically tracked, except for their Vanity Link.

An Impact Vanity link is a kind of short URL that can be created using the Vanity Link builder. However, Vanity Links can't track dynamic parameters and therefore should never be used.


Standard Link:


Deeplink: Navigate to Semrush Product link

you can click on this link to see how the click_id is being appended.


Impact "Vanity links" are not trackable!

Subid parameters are embedded in the short url so it can't be appended as a query string.

AutoTag Methods


Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends subId1 & click_id data to affiliate links. Learn more about AutoTag.

  • Default: By default, AnyTrack automatically identifies and AutoTags Impact links found on your website.
  • AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
  • Manual:
    • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="impact" or rel="impact". More about Tracking Group.
    • Click ID Token: You Manually append the subid: &subId1=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Impact account reports and see whether the subId1 parameters are passed to the offer links.

Here is an example of how you would manually update links from impact:

<a href="" data-tracking-group="impact">Hover on theImpact Demo   
Link to see the AnyTrack `click_id`</a>


Tracking Group

Tracking Group refers to the integration technology. For example, Impact Tracking Group tracking group is impact and ClickBank is clickbank. The Tracking Group

Conversion Tracking

To validate your setup, you should either wait for a conversion, or trigger a test conversion yourself and inspect the Events Log.

Impact conversion payload example

  "Status": "PENDING",
  "AdId": "511473",
  "EventDate": "2023-05-21T12:08:50-04:00",
  "RefCustomerCountry": "US",
  "PromoCode": "null",
  "SharedId": null,
  "Amount": "32.00",
  "MediaPartnerId": "1397719",
  "CampaignName": "Smalls",
  "MediaPartnerName": "xxxxxx",
  "ActionId": "8746.5619.258739",
  "LandingPageUrl": "",
  "CampaignId": "8746",
  "ActionTrackerId": "15738",
  "Payout": "100.00",
  "SubId1": "Zojr5qPF3fVkWDATVttWzcABvUkc6P0pAe",
  "SubId2": null,
  "Currency": "USD",
  "StatusDetail": null,
  "SubId3": null,
  "ActionTrackerName": "Successful Trial Purchase"

FAQ & Troubleshooting

  • Can I import past conversions into Anytrack?

    No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.
  • Can I track direct linking campaigns?

    Yes, but this requires a custom setup. Please refer to this article.
  • Can I use a different subid parameter than the one predefined by AnyTrack?

  • Can I track conversions without the click_id?

    No. The click_id passed to the Impact links is required to track conversions.
  • The Conversion Event Name is not what I am expecting, how can I change it?

    You can update the Event Mapping in the Integration page.
Impact Event Mapping

Take these steps to troubleshoot errors you encounter in AnyTrack

  • General troubleshooting

    • Verify that your tracking tag is set in the head section of your website.
    • If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.
  • Conversion sources

    When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.


Please note:

Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

  • Native integrations

    Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.
    The most common error is that the click_id is unknown or missing. It happens when AutoTag could not be activated.
    • Check that your links are not hidden behind javascripts or double redirects.
    • Check that the links are in a standard a element.
    • Try to manually set the tracking group attribute (check the integration guidelines).
    • Check whether your offers are getting traffic from websites not connected to Anytrack.
    • If you just installed AnyTrack, errors might be from traffic that wasn't tracked by AnyTrack.
    • Conversion data doesn't trigger an error 🔴, but is not validated 🟢:

      • Check that the Postback URL you've set in the integration matches the pre-defined Postback URL we provide.
      • Copy the Event Reference from the Conversion Event Log and contact the support.
    • You're not getting any conversions:

    • Check that the Postback URL is set and active in your platform.
    • Check that you're passing the correct AutoTag subId1 parameter to the offer link.
    • Check that the Postback URL is correctly inserted in the custom integration.