Create a Deeplink URL

If you are promoting affiliate offers, sometimes you want to send traffic directly to the offer links without going through your website.

Why Use Deeplinks?

Deeplinks solve a critical tracking challenge for affiliate marketers. Without them, you lose valuable conversion data when sending traffic directly to offers from email campaigns, social media, or other external sources. Key benefits include:

Maintain tracking accuracy - Track conversions even when bypassing your website
Improve user experience - Send users directly to relevant offers
Optimize ROAS - Get complete attribution data for better campaign optimization
Expand reach - Use any traffic source while maintaining tracking capabilities

Use Cases

Social Media Platforms

Social Media Bio Links - Instagram, TikTok, LinkedIn profiles where you can't add tracking tags
YouTube Descriptions - Direct links in video descriptions
Social media messages promoting affiliate offers
Influencer campaigns across social media platforms

Messaging & Communication

Email Signatures - Direct affiliate links in professional signatures
WhatsApp/Telegram - Shared links in messaging apps
Email campaigns sending traffic directly to affiliate offers

Offline & Print Materials

QR Codes - Print materials linking to tracked affiliate offers
PDF Documents - Clickable links in downloadable resources

Since AnyTrack can only track your links when the AnyTrack Tag loads on your website, you need to fire the AnyTrack Tag through a redirect.

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Good to know: This feature is available from the personal plan and up.

What is a Deeplink?

A deeplink is a redirect URL that tracks user interactions before sending them to their final destination.

In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website rather than the website's home page. The URL contains all the information needed to point to a particular item.

-Wikipedia

Deeplinks let marketers programmatically redirect visitors to different pages without manually creating hard-coded links.

The anatomy of a deeplink

A deeplink consists of a base URL (your tracking domain) and a destination URL (where users end up).

Here is a complete deeplink URL:

https://data.your-affiliate-link.com/deeplink?aid=y3Hd2xqGDbWy&url=https%3A%2F%2Fanytrack.io%2Faffiliate-program

The base URL:

https://data.your-affiliate-link.com/deeplink

The destination URL:

https://anytrack.io/affiliate-program/

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Good to know:
Always encode the destination URL.
https%3A%2F%2Fanytrack.io%2Fanytrack-affiliate-program%2F

Once you have your deeplink, embed it in a short URL service like Bitly or HubSpot.

How to create your deeplink

Go to UtmHQ.com
Add your Property ID (find this in your AnyTrack Dashboard)
Add the destination URL
Click "Generate Short Link"
Copy the short link or full URL

Open the tutorial

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Short URL option
You can use your own short URL service, but our provided short URL lets you configure Open Graph tags (the preview content that displays on social media).

Redirecting to unrecognized offer links

If your offer link isn't part of the AnyTrack integration catalog, manually append the subid parameter and the --CLICK-ID-- token to your link.

For example, if your partner's subid parameter is custom_id, add it like this:

https://anytrack.io?custom_id=--CLICK-ID--

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Good to know: Now you can embed the final URL in a short URL provider such as Bitly, Replug, or HubSpot

🎯 HubSpot Short URL

https://hubs.li/Q01bs0Zf0

🎯 Replug Short URL (if you haven't heard of Replug, check them out)

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For power users:
Click this link and inspect the network tab to see the redirect chain.

Creating a Deeplink URL (Guided tutorial)

FAQ & Troubleshooting

Can I use deeplinks to advertise on Google Ads or Facebook Ads?

You can try, but ad platforms typically reject redirect URLs during review.

Can I use deeplinks in email campaigns?

Yes, this is highly recommended for email marketing campaigns.

Troubleshooting

Follow these steps if your deeplink doesn't work:

Verify your property is active and your account isn't limited
Check that the destination URL is properly formatted
Confirm your custom domain points to the correct DNS records

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Good to know:
Deeplinks don't rely on cookies to redirect visitors. However, ad blockers may prevent the tracking tag from loading and block the redirect.